A physician called us last week for advice. It was urgent. His concern was about a slump in new patient appointments. After talking things through, it turns out that this large group practice was answering tough competition in the marketplace with a solid marketing plan. (A good thing.) In fact, the phone was ringing. (Also […]
Every day we see a sign for “Oral Surgery” or read a healthcare advertising headline that is mainly the physician’s or hospital’s name. Unfortunately for the marketing budget, it’s not advertising…it’s a failure to communicate. Whatever the intent, the medical marketing message missed its mark. The fundamental truth here is that no one goes shopping […]
To the surprise of hardly anyone, the number of non-surgical facial procedures spiked dramatically last year. The data, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), says that 75 percent of the procedures performed by Academy surgeons in 2010 were non-surgical. Moreover, the number of nonsurgical procedures has grown by 16 […]
Healthcare providers and marketing professionals who deal with wrinkle removal, and skin care in general, will want to watch the promotional roll-out of a new home skin treatment. It’s already a crowded marketplace, but there are a couple “firsts” here that make this device a bit of a breakthrough. This month, device manufacturer Palomar Medical […]
Does this sound familiar? A prominent doctor with tons of experience picks up a magazine and sees an ad for a competitive practice. The other practice has significantly less experience, but they do have a half page, full color ad. And to the public they look like the biggest game in town.
Here’s a flash of marketing inspiration we spotted in traffic. We love the simplicity of the message on this truck. It’s an ultra-short-and-sweet advertising approach that could be applied to many healthcare arenas, even if you don’t have a work truck in the medical practice marketing department motor pool. Some examples: Bunions? Hernia? Hemorrhoids? Knee […]
A few days ago, a news item in the Philadelphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine model—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a more personalized level of service. It's […]
Sorry, but we’ve lost a proper attribution for this great little concept: The little fish always like to read about the big fish. The big fish seldom care to read about the little fish. And how is this useful to healthcare marketing and advertising? It’s a clever way to remember to target your marketing to […]
Nobody has a clear vision about the shape of cardiology marketing in 2014 and beyond. What is already a highly dynamic competitive landscape for private practice cardiologists and cardiology groups promises more of the same as the Health Care Reform act takes effect over the next few years. With operating costs and competition increasing, and […]
Asian, Hispanic cultures are comfortable with procedures according to a recent AACS survey. Any sort of economic rough road will do it. When the national economy is down, the American public approaches elective healthcare slowly. The last few years have been financially bumpy for many professions, including — perhaps especially — elective medical aesthetics practices. […]
Here’s a clever and easy promotional idea for urologists and anyone doing urology marketing and advertising. One urology practice we know promotes the idea of scheduling a vasectomy on the Friday leading into Super Bowl weekend. The urologist’s marketing idea is: the patient—a guy, of course—has the procedure on Friday. Then, under doctor’s orders, is […]
Testimonials--still an effective technique--but, more than ever, watch what you say and how you say it. Bloggers and celebrities included. The last time the Federal Trade Commission (FTC) updated its guidelines regarding the use of endorsements and testimonials in advertising was a mere 30 years ago.
How to protect your turf and keep from losing ground to the competition. We'll get right to the point.. If you're not geared up with a new or refreshed marketing plan in the starting blocks NOW for the first week in January, you've just given your competition a giant head start. And that's a fast-blast […]
