Will the First Home-Use Laser Device Put a Wrinkle in Plastic Surgery or MediSpa Marketing?

home laser system device - PaloVia Healthcare providers and marketing professionals who deal with wrinkle removal, and skin care in general, will want to watch the promotional roll-out of a new home skin treatment. It’s already a crowded marketplace, but there are a couple “firsts” here that make this device a bit of a breakthrough.

This month, device manufacturer Palomar Medical Technologies released its home laser system, dubbed PaloVia. Medical device industry news reports say it’s the first-to-market, “FDA-cleared, at-home laser clinically proven to reduce fine lines and wrinkles around the eyes.”

The microfine laser device—similar in size and appearance to an electric shaver—was the subject of a clinical study in which dermatologists and plastic surgeons reported “a noticeable reduction in wrinkles in 92% of participants after one month of daily treatments.”

Related: Cosmetic Surgery Marketing & Cosmetic Surgery Web Design

The product, with a retail price of $499, is now being sold online and via QVC shopping channel. Nordstrom and other retail stores will reportedly have them available soon. And in the months ahead they will also be available through physicians’ offices.

All of that adds up to a formidable marketing splash and clearly an important new option in the highly competitive cosmetic wrinkle treatment market. It could be part of the competition, or it could become a product and treatment option for dermatology patients—available from their doctor. It’s worth watching as the introduction continues.

Read more about ethical, effective dermatology marketing and advertising on the Healthcare Success website.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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