10 Medical Marketing Strategies to Try in 2019

medical marketing laptop wire spelling "2019"

This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing. These […]

computer used for healthcare marketing 2019

The only constant is change, and that’s never been truer in the world of healthcare marketing. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year. Hospitals, practices, and corporations will have to stay one step ahead to keep up with both competitors and patient needs. […]

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

Ed Bennett has long been a thought leader in healthcare social media and marketing. The founder of MarTech.Health, a new kind of vendor directory built for healthcare marketing professionals, he’s always been on the cutting-edge of healthcare technologies, so I was excited to talk to him about the recent session he facilitated at the 2018 […]

The patient is going away and the consumer is here to stay. We’ve seen and discussed this trend for years, and today, we have the chance to see how this shift to consumerism affects various demographics—and women in particular. This week on our podcast, I’m talking with Rob Klein, founder and CEO of Klein & […]

man holding phone while on medical website

The right mix of search engine optimization and digital advertising can bring more prospective patients to your site. But if your medical website is missing these key elements, your efforts may be wasted. Win more patients with our top 5 medical website design must-haves. Photos of People Feeling Their Best We find that a website […]

video camera streaming healthcare meeting

Penn Medicine Princeton Health considers community wellness an important part of its mission. And one of the most successful ways it has engaged with its audience is streaming video. In fact, over the past two years, after a shift in their video strategy, the health system has seen a 37% increase in video views. Healthcare […]

Can your medical front desk staff handle your marketing in their “spare time?” We advise against it. Time is difficult enough to spare, and digital marketing deserves the time and attention of someone with the right marketing expertise. Regardless, your front desk staff does play a key role in the success or failure of your […]

two people shaking hands after healthcare mergers and acquisitions meeting

If your healthcare organization is not already involved in mergers and acquisitions in some form, it probably will be within the next few years. Today’s podcast guests want to help organizations like yours navigate through mergers and acquisitions while keeping your marketing and communications teams aligned. CEO Stewart Gandolf spoke with Tammy Graves, Healthcare Principal […]

woman searching for organic healthcare marketing on computer

Eventually, every digital marketing specialist hears this phrase from a current or would-be client: “We can do this ourselves.” Usually, we hear this in regards to organic digital marketing. While paid digital advertising is a short-term strategy to get patients now, organic marketing is a long-term investment. Paid advertising (placing ads on Google, Facebook, etc.) […]