How Much is Your Embarrassing Website Costing You?

When everyone is working diligently to attract new patients and new business, it’s extremely frustrating to uncover a “crappy old website” that’s turning people away. (And wasting money, too.) Sophisticated Internet marketing tools reveal a big “hole in the bucket;” the lost opportunity is real and downright painful. That’s exactly what happened recently when we […]

Read More


It’s Only a Matter of Time: Your Hospital is a Ransomware Target

Talk about a scary scenario—hospitals remain high profile and high-value targets for ransomware cyber attacks. It’s been an ongoing threat for decades — worldwide and throughout the United States. We’re not a cyber security company, but clients, providers and hospitals voice concerns about their online presence. Understandably, websites—built for healthcare marketing and communications—are at risk […]

Read More


Doctor, Tear Down Your Glass Window — Now!

Our friend and colleague Rob Klein—a consumer authority for hospitals and doctors—told us this story from a research focus group. Many people in the group agreed that the glass window at the front desk made patients feel unwelcome. A glass window seems to be standard issue for every doctor’s office on the planet. But it […]

Read More


20 Creative Ways to Get Aboard the Video Marketing Bandwagon

It’s a challenge to follow the trends attached to the future of the Internet and video marketing. Depending on your choice of stats, better than 80 percent of all web traffic is expected to be video by the end of the decade. That’s just a couple years down the road. One particularly fast moving—and nearly […]

Read More


Twitter for Thought Leadership and Other Free Ideas You Can Steal

This post spotlights a few easy but useful little marketing and communications ideas. Each of these gems is completely unrelated to each of the others, so feel free to grab one or more, try it out, and put it to work today. Then let us know what you think. IDEA #1:            Don’t write long and […]

Read More


Choosing a Hospital: The Power of Word-of-Mouth Marketing

A friend of ours is a one-person blend of Yelp-and-Angie’s-List of references, referrals and recommendations. This is a well-connected word-of-mouth resource for recommendations for life’s everyday needs. Just ask: They’ll suggest the best value in retail goods, where to find discounts on groceries, who to trust for reliable home handyman services. This a person who […]

Read More


What to Do When Consumers Want Right Answers, Right Now

[Second of two parts in a continuing healthcare marketing series] Today’s consumer is constantly, and instantly, exposed to “nearly everything.” Thus marketing must connect with consumers in precious micro-moments at precisely the moment of need. Micro-Moment Marketing travels at the speed of thought. At least 150 times each day, people interrogate their smartphones—with the standard […]

Read More


Understanding Marketing’s Micro-Moments

[A continuing education series in healthcare marketing – First of a two-part article] Micro-Moment Marketing travels at the speed of thought. Today’s consumer—which is virtually all of us—is constantly, and instantly, exposed to “nearly everything.” Thus, marketing is changing to connect with consumers in micro-moments, and at precisely the moment of need. Marketing buzzwords tend […]

Read More


16 Reasons Why a Doctor’s Executive Portrait is a Must-Have

Not long ago, I received an iPhone snapshot of a doctor/client. No doubt someone in his office grabbed a quick picture—convenient but low quality. In the kindest of terms, the photo was crappy quality. This was definitely not the executive portrait of a distinguished, experienced and respected provider. Professionals working in marketing, advertising and public […]

Read More


Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions