TV vs Digital: Grab a Ringside Seat for the Advertising’s Battle Royale

Has digital advertising eclipsed television ad revenues for the first time or secured the top spot forever? Is TV advertising on its way out—obsolete, retired, a locker room has-been? The shocking news recently is: The once-powerful television advertising has fallen to second place against the fast-rising digital advertising. Here’s how AdAge reported the media breakthrough: “Step […]

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What You Need to Know in Digital Advertising: Best Practices and Insights

  [SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upcoming presentation at the 2017 SHSMD marketing conference. PETER DO: I’m pleased to introduce our guest, Doreen Pichotti, Digital Marketing and Media […]

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13 Success Tips of an Email Marketing Ninja

Most communications professionals agree that email marketing is a major money-earning hammer in their marketing toolbox. The often-quoted ratio says that every dollar invested in email marketing can generate an average return of nearly $40. That’s a decent target, but some reports have an even higher ROI. Email marketing checklist… But beware. Triple-digit returns aren’t […]

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Why I Fired My Doctor (and Went to Her Competitor)

A professional colleague provided this first-person experience and the reasons he fired the doctor. We’ll cloak the identities involved, but here’s what went wrong—and how the problem could have been avoided. “The physician that I had been seeing was leaving the practice, and an alternative specialist was recommended. Two weeks later I was present for […]

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Where’s Your Brand Connection and Loyalty After the Buyout?

The healthcare delivery industry changes daily. Given the many moving parts, creating and maintaining a brand connection today—for solutions the public may need someday—is a serious challenge. Consider how these variables are at work: On one hand, the quiet-and-compliant patients of the past have morphed into empowered consumers. They are better informed bring expectations of high value, […]

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Does a Rundown Office Predict a Bad Patient Experience?

Let’s call this an informal Patient Experience survey—or a real-world test of “first impressions.” The thing is, this is something that actually happened to me recently. Please let me know what you would have done in my place. Having waited a couple weeks to get an appointment I was scheduled to see a doctor that […]

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Google’s Local Filter Changes May Have Automatically Lowered Your Ranking

Wait. Before you do anything else today, check on your listings on Google. Recent changes in the local search routine could have dramatically slammed your standing. And your listing may have just been kicked downstairs. Here’s a little insight about local filters and how to help your listing. Our regular readers know that local listings […]

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A Tale of Two Cafes: Take-Away Service Lessons for Hospitals

Each week I look forward to Chris Brogan’s business advice email. You probably know his name; Chris is a respected author, consultant and speaker…and he knows marketing. His notes are insightful, conversational and they deliver solid, practical guidance. Without mentioning hospitals, medical practices or doctors, his recent note about a Tale of Two Local Cafes […]

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Best Practice Ideas: Everybody Isn’t a Marketing Expert After All

Why is it that when it comes to marketing, everyone seems to have an opinion? Colleagues, friends, staff, the plant lady, the guy cleaning up…everyone gets a vote. Worse, the people writing the checks often listen to whoever the last person was who offered them advice.  A brief backstory about best practice marketing… For example, an […]

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Easy and Effective Tips to Boost Your Online Presence

Back in the digital dark ages—a decade or so ago—simply having a website was enough to be found online. Early on, only a few healthcare practices and hospitals had a website at all. Two or three HTML pages put your online presence miles ahead of most everyone else. But not so today. To be found […]

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