We’ve had the great good fortune and pleasure to team-up with many successful doctors, medical group practices, hospitals and others. To a person, their medical/clinical capabilities are first class, but their business acumen—in particular their marketing savvy—is a model for others.
The fact is, successful doctors do things differently. They recognize that medicine is a profession, but healthcare is a business. And they work at being business-smart. Over time, we’ve collected a few bits of wisdom that you can take to the bank.
Here are just a few of the ways successful doctors play to win. What would you add to this list?
Tell us your “trump wisdom.”
We have quite a few other “trump” ideas, but before we continue this series, we’d like to hear from you. What words of wisdom can you suggest? Do you have a best practice example or case history? Enter your ideas below, or send them to us by email. We’re already working on bringing you more ways that successful doctors play a winning hand.
And for related reading, you might enjoy: Sage Advice: Medical Advertising Agency Words of Wisdom.
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