More Twisdom: Healthcare Marketing Gems via Twitter

By Stewart Gandolf
Chief Executive Officer

social mediaThe collection of marketing insights that we posted a few weeks ago was well received.  We called these medical marketing nuggets “Twisdom.” Our previous article, which is linked at the bottom of this page, inspired some of our readers to submit a few more thoughtful gems.

In somewhat random order, here—in 140 characters or less—are some quick but significant business thoughts for your consideration:

On Patient Satisfaction/Patient Experience:

  • Customer satisfaction is worthless. Customer loyalty is priceless.
  • Every business is a “people business.”
  • A customer attaches value to a product in proportion to a perceived ability to help solve his problem or meet his needs. (Theodore Levitt)

On Social Media:

  • Increasingly, mass marketing is turning into a mass of niches.
  • People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
  • Social Media is a tool not a solution. It helps spread a message and evolve a brand, it doesn’t create it.

On Branding:

  • Don’t compete on price alone. Tell your customers what your #brand offers that your competition does not. #differentiate
  • You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. (Steve Jobs)

On Success:

  • Long-term success is the result of relationships built on a foundation of trust. People get more value from those they trust.
  • Seeing your #goals on paper gives them validity. Write ’em down!
  • When was the last time you really wrote down a personal and/or #professional #growth goal? If you can’t remember, do it now.

With more than 4,500 Tweets per second, Twitter is second only to Facebook among the popular social networking sites. So for good advice, choose who you follow with care. Of course, we’d be pleased to have you follow us @HCSuccess, @StewartGandolf, or @LonnieHirsch.

For more on effectively using Twitter, and our previous post in this series, Twisdom: Medical Marketing Nuggets from the Twitter Stream, click through here. And if you have a healthcare marketing idea to contribute to the collection, please submit a comment below.

Lonnie Hirsch

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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