We don’t want this post to sound like a rant…so we’ll keep our criticism to constructive tips (and only vent a little). It’s about marketing-smart healthcare practice and medical facility names…and by extension, their exterior signage (or lack of it). To be blunt, eight out of 10 times it’s wrong.
The root of our two-fold frustration is the lost marketing opportunity and the waste of limited resources. Practice names, and the signs on the street, simply don’t communicate, or they convey little or no meaningful message. Worse, we often visit practice locations where there is no sign at all. (At least we didn’t find it.)
Generally, it’s the private practices, medical groups and dental offices that more often miss the marketing boat, and less so the hospitals and larger medical facilities. Perhaps the latter ones have better healthcare marketing advice and planning. But regardless of the size of the business, we offer the following instructive counsel for all.
Quick Tips about a Practice Name
Quick Tips about Names on a Sign
For more help, read the DOs and DON'Ts of Creating a Marketing-Smart Practice Name and other instructional medical marketing articles in our free, online library [here].
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