At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006.
Here, you’ll find a few of our most timely and popular blogs conveniently organized by marketing topic.
Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business.
Each generation has unique marketing challenges and opportunities based on their experiences growing up, the economic climates they’ve survived, and the things they’ve dealt with in their personal and professional lives.
It’s important to consider the collective experiences of each generation in your marketing so your messages resonate with the largest audience possible.
What does your branding say about you? Whether you’re focused on continued growth and expansion or staying relevant in today’s digital age, the following two blogs are must-reads.
What’s the best way to build brand awareness and grow patient engagement and retention?
Implement a robust content marketing strategy that
If you want to outpace your competition with we’ve got everything you need to get started right here:
Did you know 80% of patients search online for information about hospitals and medical practices before scheduling an appointment? Search engines have become people’s most reliable (and convenient) research tools—but less than 1% look beyond the first page of Google’s search results.
The next few blogs will help your business rank high, avoid the Google Blacklist, and circumvent common pitfalls that can negatively impact your page rank.
Check out seven technical SEO problems that can cripple your website’s visibility on Google and the perils of SEO over optimization to learn the do’s and don’ts of search engine optimization. Then get a primer on black hat SEO and learn how to keep it from harming your page rank.
The paid search industry is constantly changing.
Get a better handle on it with our comprehensive paid search glossary.
Once you have a better idea of industry terminology, review the seven most common paid search mistakes healthcare brands make and how to avoid them to ensure your paid search campaigns serve the right ads to the right audience and provide a positive experience for your users and search engines.
Next, discover 18 ways to optimize your healthcare landing page to maximize high-value visitors completing a desired action (converting).
More and more healthcare brands and companies are leveraging social media to build a loyal following, engage with existing patients, attract new patients, and grow. Here’s a three-part playbook for creating and maintaining a healthy social media presence:
We round out our best-of-blog series with a few blogs that offer our unique industry perspective on shifting healthcare consumer expectations, why healthcare workers are taking the brunt of patient frustrations, and why more physicians are choosing hospitals and corporate entities over private practice.
Thank you for reading, learning, and growing along with us.
Please let us know if you’d like to learn more about a particular topic or are looking for specific marketing resources.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.