Our readers, clients and professional colleagues know that one or more of our Healthcare Success “Marketing All Stars” is always traveling. In addition to our consulting work and our continuing Advanced Healthcare Marketing Strategies Seminar series, we’re frequently invited to speak at professional meetings and events across the nation.
No doubt your schedule is just as crazy. When the office is hectic/busy, it's easy to overlook the opportunity to generate additional healthcare public relations punch for your public speaking and events calendar. Perhaps it seems a bit elementary, but we often discover that “busy” overwhelms “basics” in a medical practice or hospital...and a simple and useful calendar of events is neglected.
Here are a few quick tips—and some pitfalls—about publishing and promoting a highly visible calendar of public events and activities.
Your calendar of events may take a different form, but creating and maintaining a current and complete calendar is a useful tool for awareness and public relations visibility.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.