The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort.
By the time a professional practice comes to us for a “marketing deficiency diagnosis” we discover they have neglected their existing patient base. Maybe here’s a taken-for-granted undercurrent. Or perhaps it’s an unintended consequence of a hectic office. Nevertheless, they lose current patients and other payback benefits of an effective internal plan.
If this sounds familiar, here’s how to leverage some of the critical touchpoints that work to maintain and improve relationships. Begin by sharing these ideas inside your office. Everyone has a role in internal marketing.
Recognize “touchpoint”—an important business term—as any point of contact between a buyer (a patient or prospective patient) and a seller (a provider, office and any staff member). Proper training helps everyone to identify all touchpoints and to recognize their value with new or existing patients.
Successful practices recognize the considerable benefits of internal marketing and maintaining your existing patient base. But internal marketing requires a specific plan, staff training and a systematic approach. We can help with that.
As a starting point, take a moment to share these ideas with everyone in the office. Then give us a call at 800-656-0907. Let’s talk about touchpoints that enhance patient satisfaction.
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