How Are You Using the iPad in Healthcare, Hospital or Pharmaceutical Marketing? Game-Changer or Curious Gadget?

iPad displaying medical images Healthcare seems to be one of the early early-adopter industries for Apple’s popular tablet, trailing the financial services and technology sectors of business.

The iPad is still less than a year old and there is no doubt that it’s been a hit in the marketplace. Apple-watchers predict the company will ship 7 to 10 million iPads this year, and perhaps four times that number next year. (I hear there are brands other than Apple, but with over 90 percent of the tablet market, few others spring to mind.)

We’ve seen various predictions about how the iPad will be a game changer, driven by the unique product appeal and the growing adoption of Electronic Medical Records (EMR). No surprise, “there’s an app for that.” Way back in April (ancient history in technology), the iPad was envisioned as a possible game changer in medical education and in patient-clinician communications. Barely seven months later – perhaps too soon to know the score – medical education has a few points, but patient-clinician communications…not so much.

If you’re using the iPad in healthcare, medical, hospital or pharma marketing, we’d like to share your experience with our readers. Good or bad, let us know how the iPad is working out for you? As fuel for thought, Reed Smith, Mayo Clinic Center for Social Media advisory board member, posted 10 Reasons Why Every Hospital Needs an iPad, including physician relations, patient education, and event marketing. Many of the ideas could transfer to physician offices, medical clinics and pharmaceutical sales.

Anecdotal reports point to iPads in use in pharmacy, emergency, dietary, home health, hospice; and uses by hospital and private physicians, nursing supervisors, and staff.

We’re looking for a few good stories – hopefully success stories – about using the iPad in support of healthcare marketing. Post your comments here. And for more about healthcare marketing and social media, visit our website.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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