It’s no secret that the Internet has become the new front door for healthcare providers and hospitals. And Google searches are primary pathways for that lead to health-related information, medical practices and professional care. They dictate being lost or found online.
Without a strong online presence, providers and practices simply disappear from view. Three-quarters (75 percent) of users never scroll past the first page of search results, according to Search Engine Journal. Beyond the first page, it’s almost as if a practice doesn’t exist.
Not too long ago, being found meant having a website with a dash of Search Engine Optimization (SEO) to assure visibility. These days, there’s a lot more that you need to know about being found—or being lost—online.
Here are some of the facts and figures in a rapidly changing digital marketing world:
The bottom line here is that online and Internet media are constantly changing. And healthcare and marketing professionals need to keep pace. Online search—where Google owns close to 90 percent of the field—is a primary channel for reaching and attracting potential new patients. And social media is the digital-tech world of Word of Mouth.
Traditional and offline advertising tools remain an important part of the planning and media mix. But digital channels change often and rapidly, and patients are now informed consumers who are willing to change providers. More than ever, patients rely on the Internet for decision guidance and support.
Healthcare providers rely on digital channels to reach, engage and retain new patients. We keep up on these kinds of digital changes, so feel free to give us a call to see what’s new today: 800-656-0907.