By Kathy Roy Gaughran
Senior Marketing Strategist
Learning is a daily exercise for must of us. Among the successful medical groups, practices and hospitals that we know, most are committed to self-improvement and thinking bigger. Their leadership—doctors, administrators, marketing executives and others—are committed to Continuing Education—in marketing and management, as well as in the clinical skills.
The convenience of the ever-present Internet delivers the best healthcare podcasts to any device, anywhere and at any time. There’s a smartphone in everyone’s pocket, a tablet constantly at your fingertips, and/or WiFi hotspots onboard cars, trains and airplanes. Accessing the best-in-class marketing inspiration and education is ubiquitous. And, for the most part, it’s a free resource.
Fortunately, there are dozens of high quality, insightful and engaging channels. As a starting point, we recently published a recommended list of our own Best Healthcare Podcasts You Need to Hear. But we don’t want to stop there. Here is a selection of well-established and informative healthcare podcasts for your consideration.
Best-in-Class Healthcare Podcasts…
Our list includes a sampling of marketing, healthcare and business smarts. And if you only subscribe to this limited set initially, you’ll begin to appreciate the wide range of material that’s available. Narrow your list to the topics and ideas that challenge and inspire your thinking and growth.
Produced by the folks at Harvard Business Review, this weekly presentation covers a broad range of trends, topics and leaders in business, management, media and innovation.
This popular podcast from the UK delivers as promised for tips and advice about online marketing. Notwithstanding the occasional differences in language, the material is worthwhile…although not exclusive to healthcare. Good ideas come from hosts and guests in the world of marketing.
This creative perspective, hosted by John Bonini, presents the professional and personal success stories of creative people. These interviews tell remarkable stories of “remarkable people in business, art, entrepreneurship and more.”
Imagine a casual, informative and engaging conversation—recorded in your local coffee shop—mainly about news, trends and what’s new at “the intersection of marketing and technology.” Listen in as hosts Christoper Penn and John Wall meet for weekly for coffee, conversation and news.
TED talks, the classic, not-for-profit stage devoted to “Ideas Worth Spreading,” taps into superior presentations about new and interesting medical and health topics. Not exclusive to marketing, TED talks are always compelling and inspiring.
Please let us know about the podcasts that you use or would recommend that we add to this list.
Everyone—each of us—needs to sample the larger landscape and available podcasts to find the subjects, speakers and ideas that best support our interests and broaden our horizons. The top healthcare marketing podcasts are nearly a secret weapon to help professionals grow and succeed.
By the way, did I mention that these podcast channels are free?