[Part of a continuing series] Consider how these important marketing touchpoints intersect:
So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. What’s more, digital technology has advanced rapidly, and online video testimonials are:
As a recent real-world example, a young friend of ours became aware of the benefits of neurofeedback mainly by having seen a video testimonial. In this case, the video she saw was by another young person…someone much like herself that she could easily relate to…and that opened the door to investigate further.
Although written testimonials are effective, and online reviews are influential, real-people video testimonials are:
In presenting honest and believable first-person testimonials, the video form presents a positive and influential message that wins the day. Video testimonials are powerful because:
Ask any professional practice about creating short videos or testimonials and you are likely to run headlong into common objections—that are actually misconceptions:
When a business talks about itself, the audience has an automatic concern about credibility. But when customers/consumers/patients speak about a business or their own experience, their words—through video testimonials—are far more influential and engaging than pure advertising messages.
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