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power of three

We’ve had the great good fortune and pleasure to team-up with many successful doctors, medical group practices, hospitals and others. To a person, their medical/clinical capabilities are first class, but their business acumen—in particular their marketing savvy—is a model for others. The fact is, successful doctors do things differently. They recognize that medicine is a […]

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Worst Mistakes Healthcare Org. Make When Trying to Attract Patients from the Internet

[Series Installment: The Worst Mistakes Medical Groups and Healthcare Organizations Make When Trying to Attract Patients from the Internet, Mistake Four: Believing Your Audience Will Find You on its Own; from the Healthcare Success Educational Library.] Search Engine Optimization (SEO) for a website is like the fuel for your car. A beautifully engineered and full-appointed […]

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stack of gold bars

Healthcare marketing is more involved than simply hiring someone to write an ad or create a brochure for you. (After all, your practice is not a simple box of detergent or a used car lot.) To be successful, you will need a well-considered marketing plan and budget, complete with ethical, appropriate and proven strategies. While […]

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floating puzzle piece

Surprising insights gleaned from our discussions with many of the nation's leading medical group administrators - and what you should do next as a result We gained a number of surprising insights from talking with hundreds of medical group practice administrators and CEOs at the MGMA* annual conference in Las Vegas this year. Based upon […]

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doctor's hand holding stethoscope popping out of laptop screen

The new Health Online 2013 survey from Pew Research Center’s Internet & American Life Project is bound to raise eyebrows among healthcare providers and marketing executives. It boldly declares that for many people, the Internet is a “de facto second opinion—and even a first opinion” regarding serious health concerns or questions. What’s more, it underscores […]

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Signpost for 'Fresh Ideas' against a blue cloudy sky

In our travels, we see a lot of “not-so-good” office signage, and we decided it was time to spotlight (and reward) the really good, hard-working external signs. Send a picture or two of your medical office or healthcare practice sign. We’ll evaluate the top contenders, and the best sign will win a free seat at […]

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error stamp

Although some risk is inherent in healthcare marketing and advertising, smart planning and creative execution can minimize problems and maximize return. But while risks are manageable, money-wasting mistakes are a different animal. Over the years, we’ve encountered all kinds of mistakes; more than we have space to list here. But, if there’s a silver lining […]

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photo of Nelson and Jolley at SHSMD convention

[Podcast Interview] It’s a widely held—but decidedly incorrect—attitude that a hospital or provider “marketing person” is a “Jack-of-all-trades,” capable of anything and everything that drops on their desk. But veteran healthcare marketing executives know from experience that the “universal man or woman” perception is often fueled by limited resources and burgeoning tasks. The real world […]

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Perhaps you can relate to the experience of a colleague of ours. His observation is a healthcare marketing and advertising lesson of opportunity lost. I frequently travel a main commercial street in our community…just one a thousands of local residents in vehicles on our way to or from the nearby post office, the drug store […]

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In this podcast interview, Chris Nelson and Dennis Jolley of University of Utah Health Care share the reasons they think it makes a lot of sense, financial and otherwise, to use outside marketing talent. They also share 6 specific principles for hospitals and doctors to follow: 1. Demonstrate need 2. Embrace your strengths and compensate […]

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We don’t want anyone to miss this insightful “best practices” marketing resource. And, for a short time, it’s free for the asking. Presented by HSS founding partners Lonnie Hirsch and Stewart Gandolf, this new seven video series for doctors and hospital executives is titled, How to Profitably and Ethically Attract The Patients You Want.

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"panic" and "calm" sign

Some old-school ideas needlessly linger on. There’s a tired notion that sometimes whispers in the back of a physician’s brain and says: “Doctors shouldn’t advertise.” Or, more specifically, they fear: “My professional peers will think less of me. Physician advertising will hurt my relationships with referring doctors.” In fact, the reverse is often true today. […]

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