Healthcare Success

THE BLOG
Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

Read More
Marketing to Doctors JPG | 2 of 3

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

Read More
Marketing to Doctors JPG | 1 of 3

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

Read More
balancing text reading "courage" and "fear"

Not long ago I was speaking with a respected surgeon and thought leader about competition in healthcare. He brought home the idea that competition is indeed nerve-racking. In the practice of medicine and in business, you don’t have real competition unless there is an element of fear. Two notions come to mind. The first is […]

Read More
Healthcare Success Blog image

Somewhere in the US—we wouldn’t disclose exactly where—there’s a large medical practice that has, until recently, been in a relationship with a local advertising agency. What’s troubling about this relationship is that, over many years, the agency never talked about results, data or Return-on-Investment. The medical practice likes the people they were working with, and […]

Read More
blue 3D '@' sign

Before you roll your eyes skyward and dismiss the idea of patient email access, there are a couple new ideas that innovative doctors should consider objectively. Please humor me for about two minutes reading time while we touch on new compensation/reimbursement, enhancing patient satisfaction and improving compliance and clinical outcomes. First, both doctors and patients […]

Read More
Gold Star Trophy

Most healthcare advertising agencies will not admit it, but some clients are simply better than other clients. The people and personalities are part of the chemistry, but more than a retail transaction, two business entities share mutual success goals. It’s similar to a doctor-patient relationship. Privately, many doctors have patients who they favor over others. […]

Read More
red text reading "the 7 sins"

First, in our Healthcare Success post today, we’d like you to have—and to share—a new infographic titled: How to Avoid the 7 Deadly Sins of Healthcare Marketing. If the title has a familiar ring, it’s because our educational White Paper of the same name has been downloaded close to 44-thousand times…and still going strong. (Both […]

Read More
figure next to large red 3D heart

By Gil Zeimer, HSS Account Manager/Senior Copywriter Ordinarily, we don’t do much chest thumping, but we can’t help a little “pointing-with-pride” in this success story. Many readers will relate to the familiar back-story, so other medical practices will likely find useful insight and marketing lessons. Our story begins about a year ago… In Greenville, South […]

Read More
Raiders of the Lost Ark Cover title

All too often, we’re just too busy…and we confuse activity with productivity. I’m guilty of this. I know doctors and hospital executives who admit to the problem. Likely, you can also relate. Non-stop multi-tasking blurs our perception of what’s important and what’s actually getting done. And that’s the moment when we need Indiana Jones. I […]

Read More
signs reading "Yes" and "No"

Inbound Marketing is flying so high and so loud these days that it seems to dominate the marketing landscape like a super storm. Some folks might be dazzled by all the ballyhoo and think that Inbound (also called Content Marketing) is the one and only—virtually compulsory—basis for a contemporary marketing plan. And worse, it’s troubling […]

Read More
STOP button on keyboard

Without giving it much thought, many--if not most--doctors will simply assume that they need a brochure to promote their medical practice. Often, this is true. But surprisingly often, it's a premature assumption where the "treatment gets ahead of the diagnosis." A healthcare brochure is not always the first or most important component in a comprehensive […]

Read More
1 2 3 14
1 | 2 | 3 | 14 |
Filter  
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.
Ready to explore a partnership?
© 2022 Healthcare Success, LLC. All rights RESERVED.