25 Useful Ways to Inspire Advertising Action Right Now 

[Series Installment] Here’s how to inspire advertising action. Look back at last week’s installment in this series titled, Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce. Previously, we labeled the concept as “marketing’s psychological secret sauce.” As a device to boost response, a dash of this power-packed juice belongs in every advertising message. […]

Read More


Millennial Expectations: Learning to Live with Healthcare’s New Consumerism

Poke around online briefly and this prediction appears. It heralds the need for doctors to change and accept healthcare consumerism: “The medical world expects ‘patients’ to bear up patiently. But the medical world needs to learn to live with ‘consumers.’” What’s most surprising is that this quote is more than three decades old. It’s from […]

Read More


10+ Need-to-Know Facts About Being Lost or Found Online

It’s no secret that the Internet has become the new front door for healthcare providers and hospitals. And Google searches are primary pathways for that lead to health-related information, medical practices and professional care. They dictate being lost or found online. Without a strong online presence, providers and practices simply disappear from view. Three-quarters (75 percent) […]

Read More


Social Proof Primer: How to Use Marketing’s Psychological Secret Sauce

[Series Installment] Think of it as marketing’s psychological secret sauce. A serious dash of social proof is often the most compelling and motivating ingredient in the applied science of marketing. Success—with clear and measurable results—follows when you put predictable human reactions and behavior to work. You can kick start your effectiveness by incorporating at least […]

Read More


How Creative Advertising Images Turn Heads and Bend Minds

We’ve been looking for a good springboard opportunity to present the creative advertising images that are included with this post. It’s difficult to characterize all the ways how-and-why reasons that good visuals turn your head, tell a story and/or bend your mind. And frankly, that’s an important secret sauce ingredient. There aren’t many ad messages […]

Read More


Your Practical Guide to Handling a Spontaneous Media Interview

What do you do when the news media suddenly knocks on your door regarding a hot news item? What if one or more members of the press wants a media interview? Without much notice they’re seeking your expert medical opinion or professional point of view. It’s useful for the media to know that you’re available. And […]

Read More


Fastest Way to Squander Money, Opportunity and Kill Your New Ad Campaign

If this blog post had sound effects, you would hear a painful and protracted “Arrrrrghhhh!” It would represent the classic mistake of a neophyte healthcare advertiser who is murdering their advertising budget and their new business opportunity. So, exactly what’s wrong here? Blame is heaped on the ad campaign—which, by the way, is actually working. […]

Read More


Google Ad Label Changed Again: Why You Need to Keep Up

Here’s where a rational marketing mind might wonder: “Exactly WHY should I care that Google has—yet again—changed the “Ad label” at the top of search results?” To the casual observer, it seems to be a subtle change—from yellow versions to a solid green background, to (now) a green outline with a white background. Is this […]

Read More


The Cialdini Commitment Concept: Start Small and Win a Lot Later

This is a brief article about a small-makes-big concept. It goes like this: When someone agrees to something small, they are likely to be consistent and go along with a bigger idea later. For the sake of a label, let’s call this the Cialdini Commitment Concept, and credit the marketing genius of Dr. Robert Cialdini. […]

Read More


Hospital Marketing Trends That Demand Your Attention

[Second of Two Parts – Series Installment: Current Marketing Trends] The first of these two installments, 4 Top Hospital Marketing Trends to Watch Right Now, examined Customer Relationship Management, and Precision Marketing Audience Segments. Our list of top hospital marketing trends continues… The nation’s healthcare delivery system continues to change rapidly. And to keep pace, […]

Read More


Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions