Programmatic advertising has transformed the way people buy and sell online ads. In 2021, U.S. advertisers spent 41.2% more on programmatic display ads than in 2020—and it’s easy to understand why. Leveraging automated software and artificial intelligence (AI) to collect real-time data gives key stakeholders complete visibility over where their ads appear. It also highlights […]
Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. And they're here to stay. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. They’re also the third most crucial driver in consumers’ decision to select a new healthcare […]
Ever since the COVID-19 pandemic, more people are searching social media for reliable healthcare news and resources. As expectations for trustworthy, up-to-date information continue to increase, it's not surprising that some of the most followed and engaged accounts are in the healthcare industry: Centers for Disease Control and Prevention (CDC): 4.2+ million Facebook (FB) followers […]
If you want to dominate organic, paid, and local search results, you've got to study your business from several angles. Building a deep understanding of your competitors' strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies. However, understanding which marketing tactics you […]
Is your hospital or medical practice website optimized for local searches? If not, you're missing out on a high-intent audience ready to convert. Why? Because healthcare consumers can’t find your business online if it’s not optimized for local SEO. Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the […]
While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. Has your business embraced virtual and digital patient experience trends, or are you still waiting for things to “get back to […]
Google Ads are about to change more than they have in years—are you ready? The days of creating a set of stand-alone ads, setting your daily advertising budget, and periodically checking your analytics are long gone. Even as I write this, the very idea seems archaic, and I suppose it is when you consider how […]
If you don’t have a local SEO strategy for your hospital or practice, you’re missing out on a large, high-intent audience. The Google business page – Google Business Profile – is one of the best—free—ways to improve your local SEO ranking and attract new consumers. Google receives more than 2 billion visits every day, making […]
How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously in 2022, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive conversions, and improve your bottom line. With approximately […]
Business leaders in every industry understand that morale starts at the top. When the C-suite is aligned and shares a unified, consistent message throughout the entire organization, it instills loyalty, trust, and confidence in your brand, mission, and goals. Ideally, marketing relays this message to your consumers. But since marketing happens in many channels, or […]
The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was a manual, complicated process. But recent technological advancements – such as programmatic advertising – have improved and automated the way people buy and sell online ads. Programmatic digital advertising is […]
Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet users search for health information online and 74% of these people use social media. Consumers are returning to their favorite social media platforms time and again to get the information […]
