A Major Change for Healthcare SEO in 2020 | Healthcare Marketing

Last Updated on March 27, 2020 by Stewart Gandolf

A series of mathematical equations representing the Google algorithm

Over the years, we’ve alerted our Healthcare clients and industry colleagues to a few major updates that could affect their healthcare SEO (search engine optimization) rankings. Google makes updates to its search algorithms all the time—but only a few stand out as having the potential for a major impact on your presence in the search […]

What You Need to Know About Phygital: More than a Buzzword

Last Updated on January 10, 2020 by Stewart Gandolf

Woman video calling a doctor on her tablet and cell phone with medical testing data.

Introducing PHYGITAL: It’s More than a Marketing Buzzword OK…we admit that it’s a freshly-minted word, but PHYGITAL recognizes an increasingly useful trend in marketing. PHYGITAL refers to a crossover of the physical (PHY-) and the digital (-GITAL) aspects of the brand experience.The majority of today’s consumers shop online and in “brick-and-mortar” locations, and those two […]

How to Build a Healthcare Brand for Millennials (and why you must)

Last Updated on March 3, 2020 by Stewart Gandolf

computer used for healthcare marketing 2019

The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

Prepaying Your Marketing Expenses Just Might Reduce Your Next Tax Bill

Last Updated on December 19, 2019 by Stewart Gandolf

1040 tax form surrounded by a calculator, pen and glasses

Every December, we like to remind our clients and readers of a simple way to save taxes in the current tax year, while investing in their business’s growth for the subsequent year. If your business pays taxes on a cash basis, it is likely you could reduce your tax bill(s) by prepaying marketing (and other) […]

2020 Healthcare Marketing Predictions

Last Updated on March 19, 2020 by Stewart Gandolf

With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach marketing. Are you positioning your healthcare institution for growth in the new year? My healthcare marketing predictions for 2020 can guide you towards a more comprehensive strategy for the […]

Long Patient Wait Times Are Costing You

Last Updated on October 4, 2019 by Stewart Gandolf

Patience is a virtue, but patients don’t always feel the need to practice it. And that makes sense; as more practices offer shorter wait times and more one-on-one time with the doctor, why would they want to put up with long patient wait times? RELATED: Can You Really Reduce Patient Wait Times to Just 2 […]

More On the 6 Fundamentals of Healthcare Marketing

Last Updated on August 8, 2019 by Stewart Gandolf

fundamental building blocks healthcare marketing

What’s the most effective way to evolve, progress and grow? Take frequent trips back to the basics. Just as professional athletes, artists and actors practice tried-and-true techniques of their crafts to continue honing their skills, healthcare marketers can, and should, do the same. Several years back, I wrote an article I continue to share to […]

The Best Healthcare Marketing Starts with Improving Your Product Offering

Last Updated on May 30, 2019 by Stewart Gandolf

You and your staff know exactly why patients should choose your practice or hospital. You’ve probably got a great team and impressive expertise. And you truly care about the needs of your patients. But is this enough to keep patients coming back? Lately, other healthcare organizations have been improving their products and services in ways […]

Direct Mail Is NOT Dead: 5 Reasons It Still Works for Healthcare

Last Updated on May 22, 2019 by Stewart Gandolf

Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail can be a nice break from the screen, a physical reminder that a local specialist, practice, or hospital is here to offer […]

How to Set Up Your Healthcare Social Media Profiles for Success

Last Updated on May 15, 2019 by Stewart Gandolf

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people’s lives. And if you’re in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]

Your proposal will include: