Get expert advice on today’s latest physician liaison strategies to build doctor referrals.
The Latest Physician Liaison Strategies for Building Doctor Referrals
How to Structure Your Healthcare Call Center for Success
Healthcare call center best practices to improve patient experience. Discover how to develop effective contact center strategies for your healthcare organization.
How to Create an Effective COVID-19 Vaccine Communication Strategy for Your Patients
Learn how to craft an effective communication strategy for COVID-19 vaccines for patients in healthcare practices and medical organizations.
Sports Marketing and Sponsorships for Healthcare Brands
Learn about sports sponsorship opportunities. Healthcare Success shares four sports marketing strategies for healthcare brands to increase brand awareness and grow their practice.
[Podcast] The Art of Human Care
I recently had the pleasure of speaking with Dr. Hassan Tetteh, a US navy captain, associate professor of surgery of the uniformed services at the University of Health Sciences and adjunct faculty of Howard University College of Medicine. He was also a Robert Wood Johnson Health Policy Fellow from 2012 to 2013 and a visiting […]
Why You Should Demand a Team of Healthcare Marketing Specialists
We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]
[Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19
Despite having entered the U.S. more than eight months ago, COVID-19 remains a health topic enshrouded in confusion, conflicting information, hyperbole, and even conspiracy theories. Everyone, informed or not, seems to have an opinion about the Coronavirus pandemic. Fortunately, healthcare systems, hospitals, and medical services providers are uniquely qualified to fill the educational void and assert […]
[Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19
I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, […]
Why Healthcare Should Care about OTT Advertising
Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have been slow to act on its opportunities. That’s why it’s a better time than ever for healthcare marketers to consider OTT marketing […]
How Are Healthcare Consumers Responding to COVID/the Coronavirus Pandemic?
A “new normal” is emerging in healthcare for both providers and patients. Healthcare industry leaders and medical marketing professionals constantly struggle to keep pace with changes. We all have the challenge of adjusting to pandemic demands and shifting consumer attitudes. Some questions are emerging: What do healthcare patients want and expect in a post-pandemic world? […]
