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[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]

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Healthcare Success Launches New Website

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:  Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]

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Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses.  According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]

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Marketing to Doctors JPG | 2 of 3

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

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Marketing to Doctors JPG | 1 of 3

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

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19 Creative Director Secrets for Your Next Photo Shoot

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best.  In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]

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11 Marketing Strategies That Support Personalized Healthcare

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and […]

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Competition in healthcare is increasing - rapidly and dramatically

If you’re in business, you have competitors.  Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles.  Even worse, the marketplace for virtually every type of […]

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14 Ways to Reduce Long Patient Wait Times

The pandemic fast-tracked the growing notion of healthcare consumerism, spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times.  It is well-established that longer patient wait times negatively impact patient satisfaction, specifically regarding patient confidence (in the provider) and […]

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15 Healthcare Marketing Strategies

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]

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How to adapt your marketing now that private practice has come an endangered species

We're living through a seismic shift in how physicians deliver medical care in the United States.  Here's a brief timeline: In 2012, 60.1% percent of physicians worked in physician-owned practices. By 2018, that percentage had fallen to 54%. At the end of 2020—for the first time ever—less than half (49.1%) of patient care physicians worked […]

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8 Ways to Enhance the Patient Experience

We know that today's healthcare consumers want instant and accessible services.  The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets.  Placed strategically, the QR code does wonders for marketing. And today more than ever, they are considered the green, hygienic, […]

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