10 Biggest Myths of Healthcare Marketing: Don’t Sabotage Your Organization!

Last Updated on May 28, 2019 by Kathy Roy Gaughran

doctor in frustration with healthcare marketing myths

This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]

Marketing Partnerships: How to Get Real Value from Your Marketing

Last Updated on May 30, 2019 by Stewart Gandolf

A lot can go wrong in marketing. You might spend too much money advertising in the wrong places to people who have no interest in your organization. Ad copy and imagery may not align with your branding. You could be left completely in the dark as to what’s working and what’s not. This can happen […]

All the Benefits of Healthcare SEO (and One Thing It Won’t Do)

Last Updated on June 5, 2019 by Carolyn Lange

search bar representing where the benefits of medical SEO are found

Marketing your hospital or practice means learning some complex terms and sorting through a lot of jargon. You may have heard that, in healthcare, SEO can help you increase your search engine rankings. But what does that really mean for your bottom line? Will you see new patients? And is it worth the effort? Related: SEO […]

5 Marketing Challenges in Healthcare Today

Last Updated on June 5, 2019 by Stewart Gandolf

doctor writing out challenges in healthcare today on a black chalkboard

Hospitals and practices across the U.S. face unique challenges in healthcare today. People’s attitudes toward healthcare have changed, making it more difficult to reach new patients at the right stage of the decision-making process. However, the biggest issue is that healthcare organizations struggle to adapt to the changing needs of patients Challenges in healthcare today are […]

6 Things You Need to Know about Millennials and Healthcare

Last Updated on June 6, 2019 by Carolyn Lange

millennial women talking about healthcare in office

Millennials have the power to enact change. According to the US Census Bureau, this group (of people born between 1981 and 1996, myself included) now outnumbers baby boomers by about 8 million. And if we have the power to kill off everything from restaurant chains to paper napkins to the diamond industry, then believe me: millennial […]

How to Market to Medicare Advantage Plan Patients

Last Updated on June 4, 2019 by Stewart Gandolf

doctor holding stethoscope and text words relating to Medicare advantage marketing

Medicare influences most of the healthcare decisions of patients 65 and up. Unfortunately, original Medicare can have gaps in coverage that steer people away from making the right decisions for their health. That’s why millions of people choose a private Medicare Advantage plan as their 65th birthday approaches or during the Annual Election Period (also […]

[VIDEO] Search and Display Advertising in Healthcare: What’s Best for Your Bottom Line?

Last Updated on April 25, 2018 by Raheim Bundle

animated photo of a laptop and money icons for medical ppc

A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your bottom line. I’ll put it this way: you can pray for clicks with search engine optimization (SEO), using the proper keywords and hoping it gets you to the top of Google’s results pages–or you can pay for clicks and see […]

15 Healthcare Marketing Strategies That Bring More Patients

Last Updated on June 4, 2019 by Stewart Gandolf

laptop and a stethoscope with animation of healthcare marketing strategy symbols

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]

The Ultimate Guide to Planning a Healthcare Marketing Budget

Last Updated on June 6, 2019 by Stewart Gandolf

a stethoscope, calculator, and 100 dollar bills representing Healthcare marketing budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

Proactive Medical Marketing: Ramp Up Your Strategy Before You’re in Danger

Last Updated on June 5, 2019 by Stewart Gandolf

tower tiles with marketing strategy related words

Too many people wait until disaster strikes to make any serious moves in life. You may wait until your car breaks down before you ever think to replace or service it. Your patients wait until symptoms are severe before seeking medical attention. And you might not take the time to market your practice or hospital […]

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