Telemedicine & Telehealth Emerge as Medical Marketing Opportunities During COVID

March 17, 2020, may well be remembered as the day the telemedicine revolution finally took off. Telemedicine and Telehealth‘s adoption, fast-tracked by Coronavirus/COVID, will create profound changes in how healthcare services are provided — while also spawning new healthcare marketing opportunities. Earlier last month, in the interest of public safety, the federal government largely removed two […]

Coronavirus: 5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID-19 Pandemic

Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus

Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our thinking with readers like you as well. These are fast-changing and confusing times. Remember, SXSW was canceled on March 6.  By March 9, […]

A Guide to Incorporating Video into Your Healthcare Marketing

When it comes to online content, video is king. YouTube is now the second-most widely used search engine in the world, so there’s no question that this mode of media is preferred amongst many. Your prospective patients may be more likely to watch a video than read an explainer article or browse your website. Healthcare […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

Mainstream Telemedicine Impacts Healthcare Marketing and Revenue

Guest Post contributed by JT Ripton Telemedicine is a significant technological and business trend that is influencing medical practice marketing, patient engagement and revenue. Industry estimates report over 800,000 telemedicine consultations in 2015, and the president of the American Telemedicine Association (ATA), Dr. Reed Tuckson, declaring telehealth a mainstream slice of healthcare. Advances in tele […]

Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

Change isn’t coming; it’s an ever-present consideration. Simply keeping pace is the challenge for physicians, medical practice administrators and hospital leadership. Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-looking marketing professionals. As a component of health transformation, […]

What’s Driving Telehealth to More Hospitals and Doctors in 2016

The diverse faces of telehealth—from virtual doctor consultations to remotely monitored patients—are continuing on a solid growth path. One assessment, by IHS Technology, says that doctors’ virtual consults with patients will double in less than five years, reports Forbes. Marketing strategies for hospitals, doctors and health systems will continue to adjust to keep up with […]

The Digital-Digital Trend in Doctor-Patient Encounters

Here’s a totally unscientific marketing experiment: Look up from your smartphone (just for a moment) and scan the people at any Starbucks—or any airline departure lounge—or any street corner. It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device in front of […]

The Explosive Rise of Telemedicine Will Challenge Your Marketing Plan

Today, nearly anyone with online access can see a doctor or healthcare professional immediately. No appointment, no travel, no waiting, no hassle. A computer, smartphone or tablet increasingly connects patients and providers via live, two-way video consultation—24/7/365. What’s more, the typical insurance co-pay is relatively low, and for some people, employers cover the cost. This […]

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