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How to Market to Doctors and Other HCPs: Define Your Doctor Audience

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]
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Marketing to Doctors and Physicians: Lead Generation That Works

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]
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Healthcare Marketing in the Post - COVID "New Normal"

Josh WeumAccount DirectorView Bio Kathy Roy GaughranSenior Marketing StrategistView Bio Stewart GandolfCEO, Healthcare SuccessView Bio As COVID-19 transitions into the endemic phase, it’s now time for you to transition your marketing from “crisis mode” to “opportunity mode.” Today’s leading healthcare businesses have not only adapted to the most recent shifts in healthcare, but they’ve also […]
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Who We Serve

Hospitals and Health SystemsWe help hospitals build their brands and grow their service lines. Multilocation PracticesOur expertise includes marketing practices of every profession and specialty. Addiction TreatmentMarketing designed to motivate addicts and their families to ask for help. Long-Term CareOur expertise include skilled nursing facilities (SNFs), home health, and home care. Pharma & BiotechWe create […]
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Pain Management PPC

People who suffer from chronic pain each day want to find a doctor that can help them break free from their pain. You know you can help them, but your practice needs to compete with other pain management practices in your area. Unless you’re SEO is on-point, you’re probably not appearing as high on Google’s […]
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What Healthcare Consumers Want in 2021

Stewart GandolfCEO, Healthcare Success Aaron CliffordSVP of Marketing, Binary Fountain The digital patient journey is changing at every touchpoint – from search to scheduling to surveys. Will today’s shifts in consumer behavior be an opportunity or obstacle for your healthcare brand in 2021? Stewart Gandolf, CEO of Healthcare Success, joins Binary Fountain’s Aaron Clifford to […]
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How to Create an Exceptional Healthcare Brand

Darlene DobryStrategic Advisor, Branding Brett MaurerSenior Art Director As hospitals and healthcare providers consolidate, and competition grows, the need for a compelling brand is more important than ever. Join us in a special webinar with healthcare brand strategic advisor Darlene Dobry and brand specialist and Senior Art Director Brett Maurer, as they share the best practices […]
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How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave III)

Stewart GandolfCEO, Healthcare Success Rob Klein, MACEO, Klein & Partners Chris HarropSenior Editorial Manager, MGMA How should your marketing strategies shift given continually shifting consumer attitudinal changes in response to the ongoing COVID-19 pandemic? What does the newest data say? Find out by joining my friend and “researcher extraordinaire,” Rob Klein, MGMA’s Chris Harrop, and me as we dig into his […]
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How is the Coronavirus Impacting Healthcare Perceptions and Behaviors?

Stewart GandolfCEO, Healthcare Success Rob Klein, MACEO, Klein & Partners How should your marketing strategies shift given consumer attitudinal changes in response to the COVID-19 pandemic? What does the data say? Find out by joining my friend and “researcher extraordinaire,” Rob Klein, and me as we dig into his “Wave II” omnibus study, originally presented in May 2020. Join us to […]
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Multilocation Healthcare Marketing Strategies

Stewart GandolfCEO, Healthcare Success Revenue growth is, of course, key to most multilocation practices and hospitals. While standard levers include billing, coding, revenue cycle management, and contracting, surprisingly, the power of marketing is often overlooked. During this webinar, Healthcare Success CEO Stewart Gandolf will share his insights about using marketing to attract patients and drive […]
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Free Webinar | Digital Marketing to Reach Doctors Now and After COVID-19

Digital Marketing to Reach Doctors Now and After COVID-19

Stewart GandolfCEO, Healthcare Success While some doctors are overwhelmingly busy due to the COVID-19 pandemic, others currently have far more time available than usual. Meanwhile, many healthcare organizations still need to communicate with their customers and referring doctors, even though face-to-face meetings are presently impossible. When you attend this webinar, you’ll discover: How to communicate […]
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COVID-19 Reopening – How Your Healthcare Brand Can Emerge Stronger From the Crisis

Stewart GandolfCEO, Healthcare Success Aaron CliffordSVP of Marketing, Binary Fountain The digital marketing landscape is changing every day for healthcare professionals in the wake of COVID-19. Is your brand prepared to update strategies and manage communications as states begin to reopen, and consumers return to your facilities? In this webinar, Stewart Gandolf, CEO of integrated […]
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