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Paul Knipe

Paul Knipe brings over 20 years of experience in creative agency leadership and account management, with a strong passion for brand strategy, creative, web, SEO, and digital advertising. He has delivered solutions for global consumer brands, foundations, universities, medical research centers, nonprofits, and advocacy organizations. As a systems-level thinker, Paul has led the development of […]

Kristen Morlett

Agency Director of Client Services specializing in performance digital marketing for healthcare organizations, multi-location medical groups, and enterprise brands. Kristen Morlett is best known for leading complex client portfolios, driving measurable growth, and building long-term partnerships across high-stakes, regulated industries. With more than 20 years of experience in integrated digital marketing, she has led senior-level […]

Brandon Schakola

With 16+ years’ experience, Brandon Schakola has broad and deep expertise across B2B, B2C, and C2C areas of SEO Marketing, having worked with some of the largest brands. His expertise in Semantic SEO and Technical SEO have guided brands through site migrations and redesigns, standing up new brands/verticals with go to market strategies, and building […]

Stewart Gandolf

Early in his career, Stewart built his marketing expertise at multiple leading advertising agencies, including J. Walter Thompson, where he marketed major brands such as Bally Total Fitness, Wells Fargo, Chase Manhattan, and Citicorp. After segueing into commercial real estate investments with Grubb & Ellis, Stewart joined Practice Builders, where he personally consulted with more […]

Shawn Kost

Shawn Kost is a Full Stack Developer specializing in healthcare digital platforms and data-driven web applications for health systems, specialty practices, and growth-focused medical groups. With over four years of professional experience in software development and technical instruction, he has worked across digital marketing and healthcare-focused environments to design, build, and optimize scalable web solutions. […]

Designing Healthcare Apps People Actually Use

When does a healthcare app actually improve patient experience—and when is it a costly distraction? In this week’s podcast, Stewart Gandolf sits down with Erin Rollenhagen, Founder of People-Friendly Tech, to explore how healthcare organizations can decide whether to build an app, what it should do, and how to design it so patients actually want to use it—especially in high-stress healthcare moments.

The Evolution of Search & Its Impact on SEO

Search technology has evolved drastically in recent years. “Stop talking about keywords, start talking about queries,” I said in a meeting. What started as simple keyword matching has transformed into a complex, AI-driven system, significantly impacting how we approach digital marketing and SEO. In this two-part series, I explore the evolution of organic and paid […]

Agency Values

At Healthcare Success, our values are not aspirational statements—they are operating standards. In healthcare, where trust is paramount, compliance is non-negotiable, and decisions carry real-world consequences, how you work matters as much as what you deliver. These values guide how we make decisions, collaborate under pressure, protect trust, and deliver calm, accountable leadership in high-stakes […]

Building Healthcare Growth at Scale: Inside Jackson Health System’s Marketing Playbook

In this week’s podcast, I sit down with Matthew Pinzur, Chief Marketing & Growth Officer at Jackson Health System, to explore how a large public health system aligns mission, operations, and marketing through disciplined planning, measurable accountability, and data-driven patient engagement. Jackson is a rare organization with a dual identity: it’s both Miami-Dade County’s safety net hospital system, providing the same level of care regardless of insurance status, and South Florida’s primary academic medical center, powered by its partnership with the University of Miami. That combination shapes everything—from brand strategy to growth priorities—because the high-margin, highly differentiated services help fund the mission-driven work that serves everyone.

How to Get AI to Recommend and Cite Your Brand

In this week’s podcast, Stewart Gandolf sits down with Duane Forrester—renowned search and AI discovery strategist, author of The Machine Layer, and former Microsoft leader behind Bing Webmaster Tools and Schema.org—alongside Brandon Schakola, Senior Director of Digital Services at Healthcare Success. Together, they unpack what “AI visibility” really means, why traditional SEO metrics are no longer enough, and how healthcare organizations must rethink discovery as AI systems increasingly summarize, cite and answer on behalf of brands.

How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

What’s the best way to choose a healthcare marketing agency? While I (Stewart) have plenty of ideas about the process of picking the best healthcare marketing agency for your hospital, medical practice, or healthcare network, I thought it would be valuable to ask my friend and venerable colleague, Ed Bennett, to share his opinions during our […]

Uncommon Innovation in Healthcare: How to Stand Out, Iterate Faster, and Think Differently

Drawing from real-world case studies—from the Gossamer Albatross crossing the English Channel to a violin built from a cardiac monitoring device—Bobak shares a practical, grounded framework for innovation that’s less about flashy ideas and more about asking better questions, iterating faster and deliberately doing what others aren’t.

SEO Content Strategist

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. Location: Remote (U.S.) - Contract to Permanent Department: SEO / Digital Strategy Reports to: […]

ChatGPT Ads Are Coming: A Healthcare Marketing Agency Perspective Built on Trust, Privacy, and Compliance

If advertising inside AI assistants is going to be effective in the long term, it must be trust-first by design. For healthcare brands, that standard must also be privacy-first and compliance-forward, even when the platform itself is not processing protected health information (PHI).

The Science of Smell & Memory: Dr. Michael Leon on Brain Health

The Science of Smell: How this New Consumer Device Uses Nighttime Scents to Dramatically Improve Memory and Brain Health

Explore how olfactory stimulation, sleep, and brain health are connected in this Healthcare Success podcast with Dr. Michael Leon of UC Irvine.

Google’s Updated E-E-A-T: What “Experience” Means for Healthcare Content

E-E-A-T in the AI Era: What Experience Means for Healthcare Content

Originally Published March 13, 2023 Last updated February 9, 2026 If you work in healthcare marketing or SEO, you already know E-E-A-T isn’t new. Google has been talking about Experience, Expertise, Authority and Trust for years—especially in healthcare, where content directly influences real-world decisions. What has changed is the environment that content now lives in. […]

Paid Social Specialist

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. Location: Remote Employment Type: Full-time Team: Marketing / Growth Reports to: Senior Paid […]

Senior Account Manager

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. Location: Los Angeles area (must be able to attend in-person client meetings multiple times […]

Red Flags to Avoid When Searching for a Healthcare Marketing Agency

Learn the biggest red flags to avoid when choosing a healthcare marketing agency, from compliance gaps to vague pricing, guarantees, and poor reporting.

Why You Should Choose a Marketing Agency That Specializes in Healthcare

Why should healthcare organizations choose a specialized marketing agency? In this podcast, Corey Quinn explains how specialization reduces risk and accelerates results.

Cash-Pay Healthcare book

Healthcare Marketing Thought Leaders Tager and Gandolf Release Cash-Pay Healthcare book Irvine, Calif., December 11 – In their co-authored debut, Mark J. Tager, MD and Stewart Gandolf, MBA have penned Cash-Pay Healthcare: How to Start, Grow & Perfect Your Business (available on Amazon). The breakthrough book is designed to walk practitioners through the challenges, over […]

Beach House

Discover how we helped Beach House Center for Recovery achieve remarkable growth in admissions, dominant online visibility, and stronger community partnerships.

How AI Phone Agents Can Improve Healthcare Marketing Results, Operational Efficiency and Patient Satisfaction

Explore how healthcare leaders are using AI phone agents to improve access, reduce staff strain and modernize the patient experience.

Onsite Dental

DigitalSocial Onsite Dental The Work Website Traditional Advertising Billboards Print Collateral Designs + Templates Because Onsite Dental came to us with a strong foundation, we focused on shaping a unified digital presence that reflects the care they deliver, supports meaningful growth, and fosters connection across both B2C and B2B dental service lines. The Onsite Dental website pages […]

Midwest Integrated Care 

IdentityLogos IdentityColor Palette Midwest Integrated Care The Work Brand Guidelines Website Design + Development During a time of progress and transition, Midwest Integrated Care partnered with Healthcare Success to help bring harmony to its integrated care vision. By connecting primary care and behavioral health, we helped shape a brand focused on compassion, human connection and […]

How Much Does a Healthcare Marketing Agency Cost? Complete 2026 Pricing Guide

There isn’t one universal answer to “How much does a healthcare marketing agency cost?” A solo practice leasing a website for a few hundred dollars a month, a multilocation medical group hiring a specialized agency and a global pharmaceutical running multimillion-dollar campaigns are all asking the same question—but the economics are completely different. This guide […]

How AI Is Changing Patient Behavior on Healthcare Websites

We dig into how AI is changing who shows up on healthcare websites, what those visitors are trying to do and where many organizations are unintentionally creating friction. Drawing from more than a decade of real-world gSight survey data and nearly 400,000 completed surveys, they share why many health systems are seeing dramatic shifts and how leaders can respond strategically.

Acuity Eye Group

DigitalSocial Our paid search and social campaigns revitalized Acuity Optical’s digital presence. Engaging visuals and precise targeting inspired confidence in care, drove action and connected with local communities. These efforts generated 794 unique leads and 159 new patients in a single month at an average acquisition cost of $189 per patient, nearly 2:1 ROI on […]

2026 Healthcare Marketing Predictions for Healthcare Systems: What Leaders Must Prepare for Now

Nearly 70 percent of patients now start their care journeys online, according to the National Institutes of Health. AI will change how they find you in 2026 and beyond. AI-driven discovery, collapsing patient journeys, rising expectations for access and increasing pressure on trust and attribution are converging fast. For healthcare systems, hospitals, addiction centers, mental […]

Don't Mind Me

For this mission-driven organization, the annual fundraiser is more than an event. It’s a platform for awareness and change. Don’t MiND Me was founded by actress Mädchen Amick, best known for her role in the 1990s cult classic Twin Peaks. Inspired by her family’s experience navigating her son’s mental health challenges, she transformed a deeply […]

Amplify Your Healthcare Brand With Podcasting

Bill shares real-world insights into how podcasts are helping hospitals showcase physician expertise, strengthen community relationships, and repurpose content for maximum impact across digital channels.

Bierman Autism Centers

Bierman Autism Centers partnered with Healthcare Success to elevate its brand with a cohesive visual system that: Strengthens recognition Builds engagement Brings the brand to life across digital, print and communications. Today, every touchpoint tells a clear, confident story. Bierman Autism Centers  The Work Visual System Website Traditional We turned early brand ideas into an […]

Choosing a Healthcare Marketing Agency: Our 11-Point Checklist of Critical Considerations

Hiring a new marketing agency can be challenging, even for senior marketing executives who have hired many agencies over the years. While the wrong agency can turn out to be an expensive mistake, the right agency can act as your strategic partner in many areas, from leading successful new growth initiatives, building your brand, leading […]

Why Clinical Mission and Business Strategy Must Scale Together

In this episode, we dig into a problem I’ve seen repeatedly over the years: healthcare companies that either have a strong clinical mission but fail to scale it—or scale aggressively without the clinical substance to support long-term success. Vasanta explains why neither approach works, and why sustainable growth requires intentional alignment between clinical vision, operations, marketing, leadership, and governance.

Do You Need a Fractional CMO? A Guide to Getting Healthcare Marketing Strategy and Execution Right

In this week’s episode of the Healthcare Success Podcast, I sat down with Michael Baer (TechCXO) to talk about two ideas that are especially relevant for healthcare and healthcare-adjacent companies right now: the rise of the fractional Chief Marketing Officer and Michael’s concept of “stratecution”—the inseparable pairing of strategy + execution.

Our Favorite Free and Low-Cost Doctor Marketing Strategies

Explore how doctors can take advantage of free and low-cost marketing strategies with tips from Stewart Gandolf, CEO, and Kathy Gaughran, Senior Marketing Strategist, at Healthcare Success.

The Most Critical Drivers of Hospital Safety Today: Insights from Leapfrog’s Leah Binder

Explore the real drivers of hospital safety today—and why some organizations consistently outperform when patients’ lives are on the line.

Altais

Altais The Work IdentityLogos + Brand Architecture Identity: Color Palette Brand Guidelines Website Design + Development Social / DigitalDesign + Templates Print Collateral Designs + Templates Traditional Advertising Billboards As Altais expanded its offerings, the brand needed a more unified foundation. We partnered closely with their team to refine the brand strategy, elevate the visual system and […]

7 Steps to Make Your Healthcare Website AI-Friendly

(Because AI isn’t coming. It’s already sitting in your lobby, drinking your coffee.) If you’ve been telling yourself, “We’ll deal with AI next quarter,” I have bad news: AI didn’t wait. Search is evolving FAST, and if your website still looks and behaves like it did in 2019, it’s basically wearing skinny jeans in a […]

How to Disrupt a Legacy Market with Innovation and Authentic Marketing

How Justin Gardner built Active Skin Repair into a leading healthcare consumer brand, combining innovation, data-driven strategy, and authentic storytelling to disrupt a legacy market

Speaking the Language of Healthcare: Why Every Leader Must Master the Terms That Shape Strategy and Access

How understanding healthcare’s core terminology empowers marketers and leaders to communicate more effectively, align strategy, and drive clarity across complex systems.

Solving America’s Access Crisis: How AI and Telehealth Are Building the Next-Gen Virtual Workforce

How can health systems expand access, improve quality, and reduce costs at the same time? In this episode, Stewart Gandolf talks with Dr. Lyle Berkowitz, Founder and Executive Chairman of KeyCare, about building a national “virtualist” medical group on Epic, aligning incentives for physicians, and using AI to amplify, not replace, clinical care. Why Listen? […]

Authenticity in Healthcare Branding | Build Trust & Loyalty

Learn why authenticity is a must in healthcare branding. See how organizations can build trust, loyalty, and differentiation in competitive markets.

Woman playing with crafts on the floor with a boy

Autism

For multilocation autism groups, the single biggest challenge is balancing local relevance with brand consistency. Whether you’re delivering Applied Behavior Analysis (ABA) therapy, occupational therapy (OT), speech therapy, or diagnostic services, sustainable growth requires more than generic marketing. Families and caregivers expect empathy, trust, and proven clinical credibility. Clinicians, especially Board-Certified Behavioral Analysts (BCBAs) and […]

Eating Disorders

Every day, families face heartbreak when a loved one struggles with an eating disorder. Many patients resist treatment, leaving families desperate for guidance and support. Strategic, compassionate marketing can make the difference between a patient staying home or beginning the path to recovery and wellness. According to the National Association of Anorexia and Associated Disorders […]

From Dental to Devices: Lessons in Customer-Centric Healthcare Sales

What does it take to truly win the hearts and minds of healthcare professionals in an increasingly complex industry? In this week’s podcast, I sit with Ajoy Mahtab, Founder and Partner at Strategility Consulting, to explore how genuine curiosity, empathy and purpose can transform healthcare sales and marketing. With more than 25 years of leadership […]

How to Adapt Your SEO in the Age of Google AI Overviews and ChatGPT

AI Overviews, zero-click search, and new LLM platforms like ChatGPT and Gemini are upending hospital SEO, and some organizations are losing up to 50% of traffic overnight. To help you navigate this shift, watch our webinar, “How to Adapt Your SEO in the Age of Google AI Overviews and ChatGPT,” featuring insights from Healthcare Success […]

Woman reaching out with her hand on another womans shoulder

Mental Health

Mental health care is booming like never before, but with growth comes increased competition. Healthcare Success delivers proven behavioral health marketing expertise to help your organization stand out in a competitive landscape. Our data-driven strategies drive measurable results for mental health professionals seeking growth. Healthcare Success has the expertise to help your brand stand out. […]

Surprising Insights on Healthcare Marketing

How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center? Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System and Dean for Marketing and Communications at the […]

Beyond Burnout: Technology, Leadership and the Future of Scalable Healthcare

How can healthcare leaders address burnout while driving operational efficiency and scalable growth? In this week’s podcast, Stewart Gandolf sits down with Edisa Shirley, Chief Mental Health Officer at ClinicMind, to explore the intersection of mental health, leadership, and operational efficiency in modern healthcare practices. Together, they discuss the systemic challenges of provider burnout, strategies […]

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