Search results for:

How to Deal With Angry Patients

How to Deal With Angry Patients

10 Ways To Deal With Angry Patients and Why You Definitely Should By Stewart Gandolf, Chief Executive Officer When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal […]
Read More
Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]
Read More
Guide to Health & Wellness Marketing

Wellness Marketing Guide: How to Reach & Nurture Your Wellness Consumer

More consumers care about wellness than ever before—but it encompasses more than just fitness and nutrition. Today's wellness consumers actively engage with brands offering holistic products and services that promise to improve their physical and mental health and overall appearance. As consumer interest grows, health and wellness brands have ample opportunity to attract a larger […]
Read More
Seniors Targeting Blog Square Image

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels
Read More

Marketing 101

By Joanne Bladd       June 2007 Healthcare Marketing 101 When it comes to running a practice, don't make the mistake of thinking that medicine is above money. Call it a career, call it a vocation, but call it a business, because your accountant does. The simple fact is; patients mean profits, and practices are like any […]
Read More
Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions.  Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. And yet women’s health marketing isn’t doing a […]
Read More
Content Marketing for Doctors: How to Create Content They Want & Need

Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]
Read More
Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]
Read More
[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume.  While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]
Read More
Healthcare Success Launches New Website

Healthcare Success Launches New Website: Here's What You Can Learn

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways:  Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]
Read More

Healthcare Video Marketing Secrets

Healthcare Video Marketing Secrets What better way to learn about how to use video as a healthcare marketing tool, than by way of video? Healthcare Success is pleased to present you six of our favorite, “Healthcare Video Marketing Secrets.” Chapter 1: Use Video to Boost Your Website’s EffectivenessDiscover the many ways video can be used […]
Read More

Healthcare Video Marketing Secrets Video 6

Advanced Healthcare Video Strategies In this, the sixth and final video of our series, “Healthcare Video Marketing Secrets,” we reveal ideas to take your healthcare video marketing to the next level. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]
Read More
1 2 3 4 163
© 2022 Healthcare Success, LLC. All rights RESERVED.