Leveraging the Power of Local Search for Substantial Growth
With a network of 17 dermatology locations throughout Chicagoland, Illinois Dermatology Institute (IDI) needed a partner to create a stable marketing plan as they merged nine independent groups, went after higher-paying patients, and grew doctors and locations.
Before partnering with us in 2019, IDI faced common multilocation marketing challenges, including one very large problem: they had almost zero local search presence. What’s more, when you looked on Google maps or did a search for one of their doctors, wrong information popped up or didn’t appear at all until page 3 or 4 on Google.
Compounding the problem was an unfocused marketing plan and a website without proper SEO. IDI asked Healthcare Success to create an online strategy to improve its online visibility.
We also built a new, SEO-friendly website with informative, engaging, and tailored content.
Since partnering with Healthcare Success, IDI has come to dominate Google’s search results in their markets. In the last year alone, IDI has seen a 243% increase in GMB views YoY, a 114% increase in local searches YoY, a whopping 82 percent increase in total organic clicks YoY, and a 78% increase in total keyword rankings YoY.