Winning Patients with Google Ads Paid Search
Free Webinar

Winning Patients with Google Ads Paid Search


Josh Weum black and white

Josh Weum
Paid Search Analyst

Garrick Gaffney black and white

Garrick Gaffney
Digital Account Supervisor

Watch This Now!

Like high-stakes poker, Google Ads Paid Search is a fiercely competitive "game" that is easy to play in theory, but very difficult to win in the real world.

Still, when managed correctly, paid search (a.k.a. pay-per-click, PPC, SEM) is uniquely predictable, scalable, and profitable. Paid search is so powerful, in fact, that it is a foundational digital marketing strategy for most of our clients.

Join Josh Weum (formerly with Google), Garrick Gaffney (head of HS paid digital), and me for a highly informative, fast-paced webinar. You’ll discover

  • What makes both Google and Microsoft paid search uniquely powerful for so many healthcare organizations?
  • How does paid search work, and what are the keys to success?
  • The mistakes that cause most paid search campaigns to fail in today's competitive environment.
  • How to combine Google's artificial intelligence (AI) with human expertise and experience.
  • Which reporting metrics matter?
  • How to find the right agency to manage your campaign(s).
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