Like high-stakes poker, Google Ads Paid Search is a fiercely competitive "game" that is easy to play in theory, but very difficult to win in the real world.
Still, when managed correctly, paid search (a.k.a. pay-per-click, PPC, SEM) is uniquely predictable, scalable, and profitable. Paid search is so powerful, in fact, that it is a foundational digital marketing strategy for most of our clients.
Join Josh Weum (formerly with Google), Garrick Gaffney (head of HS paid digital), and me for a highly informative, fast-paced webinar. You’ll discover
- What makes both Google and Microsoft paid search uniquely powerful for so many healthcare organizations?
- How does paid search work, and what are the keys to success?
- The mistakes that cause most paid search campaigns to fail in today's competitive environment.
- How to combine Google's artificial intelligence (AI) with human expertise and experience.
- Which reporting metrics matter?
- How to find the right agency to manage your campaign(s).