Long before they came to us, The Raleigh House was considering a new marketing partnership to improve performance and receive quality reporting. However, when they came on board, we inherited major website problems and a significant drop in paid search effectiveness from the previous agency. Our team quickly went to work. We solved some of the most prominent issues within weeks and launched an integrated marketing strategy to turn things around.
The outstanding results keep The Raleigh House running at 100 percent census (full capacity) month after month. Our plan has helped the business improve lead acquisition, drive organic traffic to their business and increase client growth. Specifically, we saw a 269% increase YoY in organic traffic, a 272% increase in new users YoY, a 43% decrease in bounce rate YoY, and a 29% increase in the average time a user spends on the site.
In paid search, we saw an average CPC down more than 23%, CTR up 27.5 percent, and a conversion rate increase of 79.9 percent.