Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across different geographical areas. In this article, you’ll learn: What is Google Trends? Google Trends is an online search tool that analyzes the […]

Patient Recruitment in Clinical Trials

Whether you’re competing with other clinical trials for the exact same patients, struggling with minimal doctor-to-doctor referrals, or lacking clear recruitment tactics, enrolling highly-qualified clinical trial participants is challenging. At Healthcare Success, our team of marketing experts has specialized in finding, attracting, and delivering highly-qualified patient leads to doctors, physicians, and other healthcare providers for […]

What Is Geofencing and How It’s Used in Healthcare

What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How about offering Indy 500 ticket holders a free consultation at your Low T clinic? Or, providing your specialty services directly to those […]

12 Tips for Marketing to Affluent Consumers in Healthcare

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Of course, that’s often not the case. Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare […]

How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]

Maximize Marketing ROI With Call Tracking for Healthcare

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” And truthfully, it’s probably more for many businesses. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” when you called to schedule an appointment or […]

10 Ways to Attract New Patients from Key Local Employers

Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Whether it’s a company that's conveniently located across the […]

How to Deal With Angry Patients

10 Ways To Deal With Angry Patients and Why You Definitely Should By Stewart Gandolf, Chief Executive Officer When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal […]

Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

Wellness Marketing Guide: How to Reach & Nurture Your Wellness Consumer

More consumers care about wellness than ever before—but it encompasses more than just fitness and nutrition. Today's wellness consumers actively engage with brands offering holistic products and services that promise to improve their physical and mental health and overall appearance. As consumer interest grows, health and wellness brands have ample opportunity to attract a larger […]

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels

Marketing 101

By Joanne Bladd June 2007 Healthcare Marketing 101 When it comes to running a practice, don't make the mistake of thinking that medicine is above money. Call it a career, call it a vocation, but call it a business, because your accountant does. The simple fact is; patients mean profits, and practices are like any […]

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions. Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. And yet women’s health marketing isn’t doing a […]

Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]

Healthcare Success Launches New Website: Here's What You Can Learn

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways: Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]

Healthcare Video Marketing Secrets

Healthcare Video Marketing Secrets What better way to learn about how to use video as a healthcare marketing tool, than by way of video? Healthcare Success is pleased to present you six of our favorite, “Healthcare Video Marketing Secrets.” Chapter 1: Use Video to Boost Your Website’s EffectivenessDiscover the many ways video can be used […]

Healthcare Video Marketing Secrets Video 6

Advanced Healthcare Video Strategies In this, the sixth and final video of our series, “Healthcare Video Marketing Secrets,” we reveal ideas to take your healthcare video marketing to the next level. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]

Healthcare Video Marketing Secrets Video 5

Successful Healthcare Video Production In the fifth video of our series, “Healthcare Video Marketing Secrets,” we reveal many video production secrets. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) 656-0907.

Healthcare Video Marketing Secrets Video 4

Healthcare Television Commercials In this fourth video of our series, “Healthcare Video Marketing Secrets,” we share strategies to produce and place effective healthcare commercials. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) […]

Healthcare Video Marketing Secrets Video 3

Team Up and Win With Healthcare Video In this third video of our series, “Healthcare Video Marketing Secrets,” we show you how to share your videos with other hospitals, doctors and healthcare organizations. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help […]

Healthcare Video Marketing Secrets Video 2

Leveraging Your Healthcare Video Content In this second video of our series, “Healthcare Video Marketing Secrets,” we reveal how to get more value and usage from the videos you have created. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]

Healthcare Video Marketing Secrets Video 1

Use Video to Boost Your Healthcare Website's Effectiveness This first video in our series, “Healthcare Video Marketing Secrets,” describes how to use video in conjunction with your organization’s website. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video […]

Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]

How to Market to Doctors and Other HCPs: Define Your Doctor Audience

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

Marketing to Doctors and Physicians: Lead Generation That Works

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

Who We Serve

Hospitals and Health SystemsWe help hospitals build their brands and grow their service lines. Multilocation PracticesOur expertise includes marketing practices of every profession and specialty. Addiction TreatmentMarketing designed to motivate addicts and their families to ask for help. Consumer BrandsOur marketing programs will generate the healthy ROI you need. Long-Term CareOur expertise include skilled nursing […]

doctor writing with patient suffering from back pain

Pain Management PPC

People who suffer from chronic pain each day want to find a doctor that can help them break free from their pain. You know you can help them, but your practice needs to compete with other pain management practices in your area. Unless you’re SEO is on-point, you’re probably not appearing as high on Google’s […]

Reach Today's Healthcare Consumers with a Living Brand

Paul KnipeSenior Account Director Brett MaurerSenior Art Director Alex IgnacioSenior Graphic Designer As healthcare organizations strive to reach patients throughout their multimedia buying journey, the need for a modern, compelling, differentiating, and adaptable brand is more important than ever. Join us in a special webinar with Senior Account Director Paul Knipe and brand specialist and […]

How to Successfully Transition Your Addiction Treatment Marketing

Josh WeumAccount DirectorView Bio Kathy Roy GaughranSenior Marketing StrategistView Bio Stewart GandolfCEO, Healthcare SuccessView Bio As COVID-19 transitions into the endemic phase, it’s now time for you to transition your marketing from “crisis mode” to “opportunity mode.” Today’s leading addiction centers have not only adapted to the most recent shifts in healthcare, but they’ve also […]

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Free Marketing Assessment

Get a Free Marketing Assessment How can you maximize your online presence to attract patients, engender trust, build loyalty and improve your healthcare organization's bottom line? Find out from one of the nation's leading healthcare marketing experts! During the past 25 years, Healthcare Success consultants have helped thousands of healthcare organizations grow their revenues and […]

Subscribe to Our Blog

Sign up for our newsletter and blog to receive the our best healthcare marketing ideas every week. Please be assured that all of our communications will be relevant to you and that you can unsubscribe at any time. Plus, we will never, ever provide your information to any third party. Subscribe to the Healthcare Success […]

Cash-Pay Healthcare book

Healthcare Marketing Thought Leaders Tager and Gandolf Release Cash-Pay Healthcare book Irvine, Calif., December 11 – In their co-authored debut, Mark J. Tager, MD and Stewart Gandolf, MBA have penned Cash-Pay Healthcare: How to Start, Grow & Perfect Your Business (available on Amazon). The breakthrough book is designed to walk practitioners through the challenges, over […]

Articles

Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Like these articles? Get your […]

Education

Educate Yourself to Become a More Successful Healthcare Marketer Access Our Complete Library of Educational Videos, White Papers and Webinars Healthcare Success has created a range of educational and professional development materials about healthcare marketing. They are based on our decades of experience producing effective strategies for hospitals, physicians, medical device manufacturers and other private […]

Topics

Sample Healthcare Marketing and Medical Advertising Topics Our speakers have spoken at hundreds of venues across the USA and internationally about many healthcare marketing topics. Here are some additional ideas for your organization. For more information call (800) 656-0907. Online Reputation Management Supporting Your Patient Experience Program With Marketing Ethical Healthcare Marketing That Works Social Media […]

Stewart Gandolf

Stewart Gandolf MBA – CEO and Creative Director “I love what we do. Our agency delivers tangible results for our clients, and at the same time helps educate the public to receive better healthcare.” National seminar speaker to thousands of healthcare clients across North America Over 20 years experience creating marketing programs for healthcare providers and corporations Speaker at numerous professional […]

Speaker Bios

The Healthcare Success Speakers and Consultants Lineup Looking for new ideas on how you can grow your healthcare business? Our firm’s CEO and affiliated consultants are dynamic speakers, strategists and trainers who get high praise for both the quality of their presentations and the depth of knowledge they share. They have spoken at hundreds of […]

Public Relations

Get the Press Recognition You Deserve Television. Radio. Print Advertising. Medical Journals. There are many ways to effectively market medical businesses, but none are as cost-effective or as credible as public relations (PR). The credibility in public relations comes from the media featuring a business in their news articles, essentially endorsing the featured company, product or […]

Top 10 Hospital Marketing Strategies You Need to Follow

Top 10 Hospital Marketing Strategies You Need to Follow Having command of a hospital’s marketing wheelhouse is a challenging task… not unlike steering an oceangoing vessel. Be it a local community facility or a multi-campus institution, maintaining a true course requires constant attention to hospital marketing strategies that achieve your goals. But the bigger the […]

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process As you begin your hospital marketing planning, perhaps the most important question to ask is: How can this plan produce measurable results that meet the hospital business objectives? You might think this idea is so obvious and fundamental that it should go without asking, but […]

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients Occasionally we encounter a hospital website that was created on the mistaken belief that “if you build it, they will come,” to borrow a line from Field of Dreams. The marketing plan for attracting patients falls woefully short of expectations because “set-it-and-forget-it” isn't […]

The Step-by-Step Guide to Marketing Your Hospital Successfully

The Step-by-Step Guide to Marketing Your Hospital Successfully One of the curious dynamics with hospital marketing is that it often tries to achieve a “top-of-mind” position with the consumer. Meanwhile, the consumer doesn't care. Consider that, at any given time, the majority of the general public is relatively healthy. And until the moment that a pressing […]

Hospital Marketing Plan

Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy the numerous and diverse internal demands, and to do so with finite (and often shrinking) resources. It needs to be a cohesive, coordinated plan that effectively reaches your organization’s various audiences and serves or supports a range of service lines […]

Hospital Advertising

Hospital Advertising Evolves:Achieving Results in an Ever-Changing Industry Curiously, the early history of hospitals and the early forms of advertising in society are both several thousand years old. Think—plus or minus—3,000 to 2,500 BC. Admittedly, both have evolved significantly over the millennia along somewhat similar tracks. Contemporary advertising and modern healthcare have, in the past […]

Alternative Care

Marketing and Branding Specially Tailored for Alternative Health Care Providers We’ll show you how Through strategic and effective healthcare practice marketing, PR and branding, healthcare SEO, and more, our experts will help you position yourself in the marketplace as the leading source of alternative care while maintaining the highest of ethical standards and providing superior […]

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