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Cash-Pay Healthcare book

Healthcare Marketing Thought Leaders Tager and Gandolf Release Cash-Pay Healthcare book Irvine, Calif., December 11 – In their co-authored debut, Mark J. Tager, MD and Stewart Gandolf, MBA have penned Cash-Pay Healthcare: How to Start, Grow & Perfect Your Business (available on Amazon). The breakthrough book is designed to walk practitioners through the challenges, over […]

Articles

Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Like these articles? Get your […]

Education

Educate Yourself to Become a More Successful Healthcare Marketer Access Our Complete Library of Educational Videos, White Papers and Webinars Healthcare Success has created a range of educational and professional development materials about healthcare marketing. They are based on our decades of experience producing effective strategies for hospitals, physicians, medical device manufacturers and other private […]

Topics

Sample Healthcare Marketing and Medical Advertising Topics Our speakers have spoken at hundreds of venues across the USA and internationally about many healthcare marketing topics. Here are some additional ideas for your organization. For more information call (800) 656-0907. Online Reputation Management Supporting Your Patient Experience Program With Marketing Ethical Healthcare Marketing That Works Social Media […]

Stewart Gandolf

Stewart Gandolf MBA – CEO and Creative Director “I love what we do. Our agency delivers tangible results for our clients, and at the same time helps educate the public to receive better healthcare.” National seminar speaker to thousands of healthcare clients across North America Over 20 years experience creating marketing programs for healthcare providers and corporations Speaker at numerous professional […]

Speaker Bios

The Healthcare Success Speakers and Consultants Lineup Looking for new ideas on how you can grow your healthcare business? Our firm’s CEO and affiliated consultants are dynamic speakers, strategists and trainers who get high praise for both the quality of their presentations and the depth of knowledge they share. They have spoken at hundreds of […]

Public Relations

Get the Press Recognition You Deserve Television. Radio. Print Advertising. Medical Journals. There are many ways to effectively market medical businesses, but none are as cost-effective or as credible as public relations (PR). The credibility in public relations comes from the media featuring a business in their news articles, essentially endorsing the featured company, product or […]

Top 10 Hospital Marketing Strategies You Need to Follow

Top 10 Hospital Marketing Strategies You Need to Follow Having command of a hospital’s marketing wheelhouse is a challenging task… not unlike steering an oceangoing vessel. Be it a local community facility or a multi-campus institution, maintaining a true course requires constant attention to hospital marketing strategies that achieve your goals. But the bigger the […]

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process As you begin your hospital marketing planning, perhaps the most important question to ask is: How can this plan produce measurable results that meet the hospital business objectives? You might think this idea is so obvious and fundamental that it should go without asking, but […]

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients Occasionally we encounter a hospital website that was created on the mistaken belief that “if you build it, they will come,” to borrow a line from Field of Dreams. The marketing plan for attracting patients falls woefully short of expectations because “set-it-and-forget-it” isn't […]

The Step-by-Step Guide to Marketing Your Hospital Successfully

The Step-by-Step Guide to Marketing Your Hospital Successfully One of the curious dynamics with hospital marketing is that it often tries to achieve a “top-of-mind” position with the consumer. Meanwhile, the consumer doesn't care. Consider that, at any given time, the majority of the general public is relatively healthy. And until the moment that a pressing […]

Hospital Marketing Plan

Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy the numerous and diverse internal demands, and to do so with finite (and often shrinking) resources. It needs to be a cohesive, coordinated plan that effectively reaches your organization’s various audiences and serves or supports a range of service lines […]

Hospital Advertising

Hospital Advertising Evolves:Achieving Results in an Ever-Changing Industry Curiously, the early history of hospitals and the early forms of advertising in society are both several thousand years old. Think—plus or minus—3,000 to 2,500 BC. Admittedly, both have evolved significantly over the millennia along somewhat similar tracks. Contemporary advertising and modern healthcare have, in the past […]

Alternative Care

Marketing and Branding Specially Tailored for Alternative Health Care Providers We’ll show you how Through strategic and effective healthcare practice marketing, PR and branding, healthcare SEO, and more, our experts will help you position yourself in the marketplace as the leading source of alternative care while maintaining the highest of ethical standards and providing superior […]

Hearing Care

Marketing that Gets Results for Audiology Practices Reaching Today’s Hearing Care Patients In the professional services related to audiology and hearing loss, everything has changed. Baby boomers are aging. Hearing loss is more common among people in their 30s and 40s. The effect has been a dramatic change in today’s typical patient. This means audiologists, […]

Addiction Treatment Web Design

Approximately 10 percent of the U.S. population suffers from substance abuse or addiction. It’s important your practice has an informative, search engine-friendly, easy-to-use website so these people can find you. When people (or their loved ones) decide it’s time to seek help, we want your addiction treatment web design to stand out in terms of […]

Addiction Treatment SEO

When someone searches for addiction treatment services online, it is vital your treatment center appears at the top of the search engine results page. Why? So you can help the people who need you the most find you quickly and easily. It’s your mission to help guide the recovery of those who suffer from addiction […]

Addiction Treatment Center PPC

Pay per click for addition treatment is an effective way to build awareness, reach a larger audience and drive more traffic to your website. If someone is looking for an addiction treatment center, it is essential they know how to find you and how you can help them. After all, it is your mission to […]

How to Market Your New Doctor(s)

How to Market Your New Doctor(s) With the rollout of all that is “Affordable Care,” there are dozens of reasons why there’s a new doctor (or doctors) now onboard. Now what? How do you spread the word that one or more physicians are now part of the practice or organization? Chances are that capabilities and […]

Essential Doctor Referral Marketing Strategies

Essential Doctor Referral Marketing Strategies A dangerous tendency for some medical practices—providers that are primarily fueled by referrals from doctors—is to believe they don’t need to attract new patients. Having all your eggs in a singular conveyance is a high-risk proposition, and referral marketing is an ongoing “must.” In our experience with practices throughout the […]

Doctors: How to Market Your Practice to Win Both Patients and Admiration

Doctors: How to Market Your Practice to Win Both Patients and Admiration The business of marketing for a doctor’s practice has changed considerably in the past few years. In many ways, the process of finding and attracting new patients is more challenging than ever. Notwithstanding sweeping reforms in the healthcare system too numerous to list, some of […]

How to Create a Doctor Marketing Plan

How to Create a Doctor Marketing Plan The essential elements of a marketing plan for a doctor’s office are surprisingly similar to many other service industries. But few industries and professions have experienced the sweeping (and continuing) changes in health care. Regardless of the professional specialty or sub-specialty, finding and attracting new patients is neither an […]

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice One of the many definitions of marketing for a doctor’s office is: The ongoing process of finding, attracting and retaining patients. That’s simple, short…and more challenging than ever to achieve with success. Amid today’s constantly changing healthcare landscape, successful medical practitioners—the people […]

7 of Our Favorite Doctor Marketing Ideas

7 of Our Favorite Doctor Marketing Ideas There’s a certain magic that seems to happen when doctor marketing ideas payoff and goals are achieved. Over the years, I’ve come to appreciate the sense of achievement that Healthcare Success shares with clients, but it’s neither magical nor accidental. Marketing for a doctor’s office is part science […]

19 Creative Director Secrets for Your Next Photo Shoot

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best. In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]

11 Marketing Strategies that Support Personalized Healthcare

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and […]

Cosmetic Surgery SEO

The right words and proven SEO strategies help you gain patients and grow profits. Your cosmetic surgery practice is online, so why aren’t people finding you? Your site is likely missing three simple letters: SEO. It’s how to catapult your website to the first page of Google search results for keywords related to your services. […]

middle aged woman with correction lines before cosmetic surgery

Plastic Surgery Web Design

Just as your patients trust you to help them look their best, a custom-designed plastic surgery website can do the same for you. As consumer demand for cosmetic surgery continues to grow, so does your competition. And many of them are already established online. In fact, their practices could be coming up on Internet searches […]

Woman with beautiful legs after depilation at home

Vein Care Web Design

Can your patients find your vein care website online? If your online practice isn’t performing as well as you’d like, your patient lead list isn’t growing or you need a better way to communicate with your patients and pre-patients, then it’s time for a better website. Over 40 million Americans suffer from varicose veins. That […]

Vein Care SEO

How does free advertising sound to you? When your site ranks well in search engines like Google and Bing that’s exactly what you’re getting. So, how can you get there? Professional SEO for vein clinics delivers more website traffic—which translates to more leads, more patients and more revenue for your practice. Search engine optimization for […]

Vein Care PPC

Healthy veins are essential for maintaining good blood circulation throughout your body and keeping your heart, lungs, and kidneys in good working order. Pay per click can be a superhighway for leads, which helps keep your business healthy. Every online search returns hundreds of results, some more relevant than others. PPC for vein care is […]

Close-up of male doctor bandaging foot of female patient at doctor's office.

Urgent Care Web Design

Help your neighbors easily understand when they need to visit an emergency room or get expert help from your facility with concise urgent care web design from Healthcare Success. With the right educational content (that’s search engine-friendly), soothing imagery and an easy-to-navigate site, you’ll start redirecting foot traffic from the nearest emergency facility to your […]

Urgent Care SEO

There are patients searching for urgent care facilities in your area right now. Is your website appearing on top of their search results? If not, you’re missing out on business. When people are sick or hurting, they don’t want to spend a lot of time researching the best—and closest—urgent care location. You’ve got to appear […]

Urgent Care PPC

Pay per click for urgent care is an effective way to build awareness, reach a larger audience and grow your business. If someone is looking for an urgent care facility, they need help right away. PPC for urgent care helps your facility appear first, which give you an edge over the competition. In a brief […]

Reproductive Medicine Web Design

Help More Families with an Optimized Website for Your Practice Fertility rates are declining across the country, which means there are many people searching for a high-quality fertility clinic with a good reputation. Do you have an impressive website for reproductive medicine that promotes your statistics while reassuring infertile couples that having a baby remains […]

Reproductive Medicine SEO

Get Top Rankings in Your City for Fertility Clinics Women are waiting until later in life to start families, and many are seeking help from reproductive specialists as a result. With this ever-increasing market comes a lot of competition. It’s no longer enough just to have a website and good word-of-mouth marketing, you need to […]

Reproductive Medicine PPC

Increase brand awareness and grow your business with PPC for fertility clinics Many women are waiting until later in life to start families and, as a result, more and more people are looking online for fertility treatments and services. Unfortunately, unless you have a website with a robust SEO strategy that targets relevant keywords, location-based […]

doctor writing with patient suffering from back pain

Pain Management Web Design

Does the thought of developing a robust, effective, user-friendly website for your pain management practice leave you with unexplained aches and pains? With years of experience specializing in medical website design, Healthcare Success can take this off your to-do list. In fact, we’ll deliver pain management web design that will leave you wondering why you […]

Pain Management SEO

Search Engine Optimization for Pain Management Can your patients find you online? Even with an expertly designed website, if it’s not optimized, your business could be missing out on a substantial audience. Search engine optimization (SEO) for pain management clinics will help more potential patients find you online. When your site is optimized, search engines […]

magnetic resonance image (MRI) of the brain

Neurosurgery Web Design

The number of prospective patients searching for healthcare providers online increases every year. In fact, 77% of Americans own a smartphone so it’s important to ensure your website is optimized for mobile, easy to use and leaves the right impression about your practice. Custom, professional web design for neurosurgery can set you apart from your […]

Neurosurgery SEO

Search Engine Optimization for Neurosurgeons Search engine optimization gives your site the synapses it needs to connect it to the outside world (wide web). You can have a beautifully designed website, but if search engines can’t find it and list it on their results page, your patients and referring physicians can’t either. Search engine optimization […]

Neurosurgery PPC

Help more people with PPC for neurosurgery Are you looking for the best way to attract more patients to your medical practice? Pay per click (PPC) ads for neurosurgery is a fast and efficient way gain more exposure in the online space. In fact, PPC for neurosurgery is one of the fastest ways to increase […]

Gastroenterology Web Design

Results-Driven Web Design for Gastroenterology For gastroenterologists, attracting new patients, increasing referrals and building the bottom line—all while competing with surgeons and other specialists who provide the same services—is a daily challenge. And with consumers doing their GI “shopping” with smartphones and tablets, having a strong presence online is essential. Of the many elements of […]

Gastroenterology SEO

Be Seen First in Local Search Results for Gastroenterologists When people need a gastroenterologist, if they don’t have a referral, the first place they look is the internet. Search engines like Google and Bing are a patient’s best friend. In fact, nearly 4 million Google searches occur for a Gastroenterologist each year in the U.S. […]

Gastroenterology PPC

Gastroenterology PPC Can Maximize Your Advertising Dollar and Effectiveness The people who need your expertise are most certainly out there. According to the National Institutes of Health, upwards of 70 million Americans are afflicted with diseases of the digestive system. And one of the most efficient and effective ways to help them find you is […]

Closeup of dermatologist examining mole on back of male patient in clinic

Dermatology Web Design

Skin diseases in the United States affects more than 85 million people. This means you not only have a huge opportunity to attract new patients and increase revenue — you also have a lot of competition. Healthcare Success helps promote your unique offerings in a way that resonates with your audience, converts leads and leaves […]

Dermatology SEO

Why SEO for Dermatologists is so Important As you know, Dermatology is a highly competitive industry. Make sure your potential patients can find you quickly and easily online with professional dermatology SEO from Healthcare Success. We offer proven SEO strategies that will hoist your website above your competitors, to the top of the search results […]

Dermatology PPC

Reach more potential patients using pay per click One of the fastest ways to increase your brand awareness and reach more potential clients is through pay per click (PPC) campaigns. PPC for dermatology practices is cost-effective, too, because you can set your advertisements to run in only certain geographic areas as well as parameters for […]

Cardiology Web Design

Reveal the heart of your practice and bring new patients to you As a cardiologist, attracting new patients is vital to growing your practice. To do that, you must make a new group of people aware of your unique expertise, such as board certifications and specific cardiology conditions you treat. And make sure they know […]

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