Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

Uncover Hidden Consumer Insights & SEO Opportunities with Google Trends

Google Trends is a powerful but underutilized tool that helps healthcare marketers It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across different geographical areas. In this article, you’ll learn: What is Google Trends? Google Trends is an online search tool that analyzes the […]

Patient Recruitment in Clinical Trials

Whether you’re competing with other clinical trials for the exact same patients, struggling with minimal doctor-to-doctor referrals, or lacking clear recruitment tactics, enrolling highly-qualified clinical trial participants is challenging. At Healthcare Success, our team of marketing experts has specialized in finding, attracting, and delivering highly-qualified patient leads to doctors, physicians, and other healthcare providers for […]

What Is Geofencing and How It’s Used in Healthcare

What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How about offering Indy 500 ticket holders a free consultation at your Low T clinic? Or, providing your specialty services directly to those […]

12 Tips for Marketing to Affluent Consumers in Healthcare

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Of course, that’s often not the case. Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare […]

How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]

Maximize Marketing ROI With Call Tracking for Healthcare

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” And truthfully, it’s probably more for many businesses. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” when you called to schedule an appointment or […]

10 Ways to Attract New Patients from Key Local Employers

Help Providers Win New Patients from Large Local Businesses with These Tactics Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Whether it’s a company that's conveniently located across the […]

How to Deal With Angry Patients

10 Ways To Deal With Angry Patients and Why You Definitely Should By Stewart Gandolf, Chief Executive Officer When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal […]

Square - How to Promote + Distribute Content Marketing to Doctors - Article 04

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend […]

Wellness Marketing Guide: How to Reach & Nurture Your Wellness Consumer

More consumers care about wellness than ever before—but it encompasses more than just fitness and nutrition. Today's wellness consumers actively engage with brands offering holistic products and services that promise to improve their physical and mental health and overall appearance. As consumer interest grows, health and wellness brands have ample opportunity to attract a larger […]

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Learn our best practices for healthcare marketing to seniors, including how to create on-target messaging and choose the right distribution channels

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