Content Marketing for Doctors: How to Create Content They Want & Need

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). As mentioned, marketing to doctors can be extremely challenging, complicated, and […]

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]

Healthcare Success Launches New Website: Here's What You Can Learn

While we are very excited to announce our agency just launched our new website featuring a brand-new design, functionality, backend tech, and fresh content, we expect you’ll be more interested in the following three takeaways: Why we decided to rebuild our site completely, Why you may need to similarly “start anew” with your website, and […]

Healthcare Video Marketing Secrets

Healthcare Video Marketing Secrets What better way to learn about how to use video as a healthcare marketing tool, than by way of video? Healthcare Success is pleased to present you six of our favorite, “Healthcare Video Marketing Secrets.” Chapter 1: Use Video to Boost Your Website’s EffectivenessDiscover the many ways video can be used […]

Healthcare Video Marketing Secrets Video 6

Advanced Healthcare Video Strategies In this, the sixth and final video of our series, “Healthcare Video Marketing Secrets,” we reveal ideas to take your healthcare video marketing to the next level. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]

Healthcare Video Marketing Secrets Video 5

Successful Healthcare Video Production In the fifth video of our series, “Healthcare Video Marketing Secrets,” we reveal many video production secrets. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) 656-0907.

Healthcare Video Marketing Secrets Video 4

Healthcare Television Commercials In this fourth video of our series, “Healthcare Video Marketing Secrets,” we share strategies to produce and place effective healthcare commercials. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video or commercial needs, call (800) […]

Healthcare Video Marketing Secrets Video 3

Team Up and Win With Healthcare Video In this third video of our series, “Healthcare Video Marketing Secrets,” we show you how to share your videos with other hospitals, doctors and healthcare organizations. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help […]

Healthcare Video Marketing Secrets Video 2

Leveraging Your Healthcare Video Content In this second video of our series, “Healthcare Video Marketing Secrets,” we reveal how to get more value and usage from the videos you have created. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with […]

Healthcare Video Marketing Secrets Video 1

Use Video to Boost Your Healthcare Website's Effectiveness This first video in our series, “Healthcare Video Marketing Secrets,” describes how to use video in conjunction with your organization’s website. To view the other 5 instructional healthcare videos in the series, click here. For more information about how Healthcare Success can help you with your video […]

Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]

How to Market to Doctors and Other HCPs: Define Your Doctor Audience

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

Marketing to Doctors and Physicians: Lead Generation That Works

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

Who We Serve

Hospitals and Health SystemsWe help hospitals build their brands and grow their service lines. Multilocation PracticesOur expertise includes marketing practices of every profession and specialty. Addiction TreatmentMarketing designed to motivate addicts and their families to ask for help. Consumer BrandsOur marketing programs will generate the healthy ROI you need. Long-Term CareOur expertise include skilled nursing […]

doctor writing with patient suffering from back pain

Pain Management PPC

People who suffer from chronic pain each day want to find a doctor that can help them break free from their pain. You know you can help them, but your practice needs to compete with other pain management practices in your area. Unless you’re SEO is on-point, you’re probably not appearing as high on Google’s […]

Reach Today's Healthcare Consumers with a Living Brand

Paul KnipeSenior Account Director Brett MaurerSenior Art Director Alex IgnacioSenior Graphic Designer As healthcare organizations strive to reach patients throughout their multimedia buying journey, the need for a modern, compelling, differentiating, and adaptable brand is more important than ever. Join us in a special webinar with Senior Account Director Paul Knipe and brand specialist and […]

How to Successfully Transition Your Addiction Treatment Marketing

Josh WeumAccount DirectorView Bio Kathy Roy GaughranSenior Marketing StrategistView Bio Stewart GandolfCEO, Healthcare SuccessView Bio As COVID-19 transitions into the endemic phase, it’s now time for you to transition your marketing from “crisis mode” to “opportunity mode.” Today’s leading addiction centers have not only adapted to the most recent shifts in healthcare, but they’ve also […]

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Free Marketing Assessment

Get a Free Marketing Assessment How can you maximize your online presence to attract patients, engender trust, build loyalty and improve your healthcare organization's bottom line? Find out from one of the nation's leading healthcare marketing experts! During the past 25 years, Healthcare Success consultants have helped thousands of healthcare organizations grow their revenues and […]

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Sign up for our newsletter and blog to receive the our best healthcare marketing ideas every week. Please be assured that all of our communications will be relevant to you and that you can unsubscribe at any time. Plus, we will never, ever provide your information to any third party. Subscribe to the Healthcare Success […]

Cash-Pay Healthcare book

Healthcare Marketing Thought Leaders Tager and Gandolf Release Cash-Pay Healthcare book Irvine, Calif., December 11 – In their co-authored debut, Mark J. Tager, MD and Stewart Gandolf, MBA have penned Cash-Pay Healthcare: How to Start, Grow & Perfect Your Business (available on Amazon). The breakthrough book is designed to walk practitioners through the challenges, over […]

Articles

Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Like these articles? Get your […]

Education

Educate Yourself to Become a More Successful Healthcare Marketer Access Our Complete Library of Educational Videos, White Papers and Webinars Healthcare Success has created a range of educational and professional development materials about healthcare marketing. They are based on our decades of experience producing effective strategies for hospitals, physicians, medical device manufacturers and other private […]

Topics

Sample Healthcare Marketing and Medical Advertising Topics Our speakers have spoken at hundreds of venues across the USA and internationally about many healthcare marketing topics. Here are some additional ideas for your organization. For more information call (800) 656-0907. Online Reputation Management Supporting Your Patient Experience Program With Marketing Ethical Healthcare Marketing That Works Social Media […]

Stewart Gandolf

Stewart Gandolf MBA – CEO and Creative Director “I love what we do. Our agency delivers tangible results for our clients, and at the same time helps educate the public to receive better healthcare.” National seminar speaker to thousands of healthcare clients across North America Over 20 years experience creating marketing programs for healthcare providers and corporations Speaker at numerous professional […]

Speaker Bios

The Healthcare Success Speakers and Consultants Lineup Looking for new ideas on how you can grow your healthcare business? Our firm’s CEO and affiliated consultants are dynamic speakers, strategists and trainers who get high praise for both the quality of their presentations and the depth of knowledge they share. They have spoken at hundreds of […]

Public Relations

Get the Press Recognition You Deserve Television. Radio. Print Advertising. Medical Journals. There are many ways to effectively market medical businesses, but none are as cost-effective or as credible as public relations (PR). The credibility in public relations comes from the media featuring a business in their news articles, essentially endorsing the featured company, product or […]

Top 10 Hospital Marketing Strategies You Need to Follow

Top 10 Hospital Marketing Strategies You Need to Follow Having command of a hospital’s marketing wheelhouse is a challenging task… not unlike steering an oceangoing vessel. Be it a local community facility or a multi-campus institution, maintaining a true course requires constant attention to hospital marketing strategies that achieve your goals. But the bigger the […]

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process

Use This Hospital Marketing Questionnaire to Begin Your Marketing Planning Process As you begin your hospital marketing planning, perhaps the most important question to ask is: How can this plan produce measurable results that meet the hospital business objectives? You might think this idea is so obvious and fundamental that it should go without asking, but […]

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients

How to Transform Your Hospital Website Into a Marketing Machine That Attracts Patients Occasionally we encounter a hospital website that was created on the mistaken belief that “if you build it, they will come,” to borrow a line from Field of Dreams. The marketing plan for attracting patients falls woefully short of expectations because “set-it-and-forget-it” isn't […]

The Step-by-Step Guide to Marketing Your Hospital Successfully

The Step-by-Step Guide to Marketing Your Hospital Successfully One of the curious dynamics with hospital marketing is that it often tries to achieve a “top-of-mind” position with the consumer. Meanwhile, the consumer doesn't care. Consider that, at any given time, the majority of the general public is relatively healthy. And until the moment that a pressing […]

Hospital Marketing Plan

Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy the numerous and diverse internal demands, and to do so with finite (and often shrinking) resources. It needs to be a cohesive, coordinated plan that effectively reaches your organization’s various audiences and serves or supports a range of service lines […]

Hospital Advertising

Hospital Advertising Evolves:Achieving Results in an Ever-Changing Industry Curiously, the early history of hospitals and the early forms of advertising in society are both several thousand years old. Think—plus or minus—3,000 to 2,500 BC. Admittedly, both have evolved significantly over the millennia along somewhat similar tracks. Contemporary advertising and modern healthcare have, in the past […]

Alternative Care

Marketing and Branding Specially Tailored for Alternative Health Care Providers We’ll show you how Through strategic and effective healthcare practice marketing, PR and branding, healthcare SEO, and more, our experts will help you position yourself in the marketplace as the leading source of alternative care while maintaining the highest of ethical standards and providing superior […]

Hearing Care

Marketing that Gets Results for Audiology Practices Reaching Today’s Hearing Care Patients In the professional services related to audiology and hearing loss, everything has changed. Baby boomers are aging. Hearing loss is more common among people in their 30s and 40s. The effect has been a dramatic change in today’s typical patient. This means audiologists, […]

Addiction Treatment Web Design

Approximately 10 percent of the U.S. population suffers from substance abuse or addiction. It’s important your practice has an informative, search engine-friendly, easy-to-use website so these people can find you. When people (or their loved ones) decide it’s time to seek help, we want your addiction treatment web design to stand out in terms of […]

Addiction Treatment SEO

When someone searches for addiction treatment services online, it is vital your treatment center appears at the top of the search engine results page. Why? So you can help the people who need you the most find you quickly and easily. It’s your mission to help guide the recovery of those who suffer from addiction […]

Addiction Treatment Center PPC

Pay-per-click for addiction or rehab treatment is an effective way to build awareness, reach a larger audience, and drive more traffic to your website. If someone is looking for an addiction treatment center, they must know how to find you and how you can help them. After all, it is your mission to help heal […]

How to Market Your New Doctor(s)

How to Market Your New Doctor(s) With the rollout of all that is “Affordable Care,” there are dozens of reasons why there’s a new doctor (or doctors) now onboard. Now what? How do you spread the word that one or more physicians are now part of the practice or organization? Chances are that capabilities and […]

Essential Doctor Referral Marketing Strategies

Essential Doctor Referral Marketing Strategies A dangerous tendency for some medical practices—providers that are primarily fueled by referrals from doctors—is to believe they don’t need to attract new patients. Having all your eggs in a singular conveyance is a high-risk proposition, and referral marketing is an ongoing “must.” In our experience with practices throughout the […]

Doctors: How to Market Your Practice to Win Both Patients and Admiration

Doctors: How to Market Your Practice to Win Both Patients and Admiration The business of marketing for a doctor’s practice has changed considerably in the past few years. In many ways, the process of finding and attracting new patients is more challenging than ever. Notwithstanding sweeping reforms in the healthcare system too numerous to list, some of […]

How to Create a Doctor Marketing Plan

How to Create a Doctor Marketing Plan The essential elements of a marketing plan for a doctor’s office are surprisingly similar to many other service industries. But few industries and professions have experienced the sweeping (and continuing) changes in health care. Regardless of the professional specialty or sub-specialty, finding and attracting new patients is neither an […]

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice One of the many definitions of marketing for a doctor’s office is: The ongoing process of finding, attracting and retaining patients. That’s simple, short…and more challenging than ever to achieve with success. Amid today’s constantly changing healthcare landscape, successful medical practitioners—the people […]

7 of Our Favorite Doctor Marketing Ideas

7 of Our Favorite Doctor Marketing Ideas There’s a certain magic that seems to happen when doctor marketing ideas payoff and goals are achieved. Over the years, I’ve come to appreciate the sense of achievement that Healthcare Success shares with clients, but it’s neither magical nor accidental. Marketing for a doctor’s office is part science […]

19 Creative Director Secrets for Your Next Photo Shoot

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best. In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]

11 Marketing Strategies that Support Personalized Healthcare

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and […]

Cosmetic Surgery SEO

The right words and proven SEO strategies help you gain patients and grow profits. Your cosmetic surgery practice is online, so why aren’t people finding you? Your site is likely missing three simple letters: SEO. It’s how to catapult your website to the first page of Google search results for keywords related to your services. […]

middle aged woman with correction lines before cosmetic surgery

Plastic Surgery Web Design

Just as your patients trust you to help them look their best, a custom-designed plastic surgery website can do the same for you. As consumer demand for cosmetic surgery continues to grow, so does your competition. And many of them are already established online. In fact, their practices could be coming up on Internet searches […]

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