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What are the main types of marketing agencies in healthcare?

Healthcare marketing agencies typically fall into a few main types—branding and creative firms, digital performance agencies, niche or channel-specific vendors, PR agencies, and full-service integrated partners. Each model solves different problems and corresponds best with different goals, levels of complexity, and internal resources. Knowing these categories upfront helps you choose the type of agency that […]

Why choosing the right healthcare marketing agency matters

Choosing a healthcare marketing agency is one of the highest-impact decisions a healthcare executive can make—and one of the easiest to get wrong. Marketing directly affects patient acquisition, physician growth, reputation, compliance risk and long-term brand equity. Yet many organizations approach agency selection as a tactical purchase instead of a strategic partnership. Healthcare marketing is […]

SWOT: The High-Level Self Exam that Strengthens Your Healthcare Marketing

How to bring maximum benefit to your twice-yearly marketing update.

Organic Growth Podcast: Hope Is Not a Strategy: The Real Drivers of Organic Growth in Healthcare

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare organizations can unlock growth by focusing on financial fundamentals.

Organic Growth Podcast: Organic Growth Through a Lender’s Lens: What Actually Drives Value in Healthcare

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how lenders evaluate organic growth—and what healthcare organizations must demonstrate to secure capital.

Organic Growth Podcast: Organic Growth vs. Roll-Ups: What Buyers Really Value in Healthcare

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how buyers evaluate organic growth—and why it’s becoming a key driver of valuation.

Organic Growth Podcast: Organic Growth in Healthcare: Why Efficiency Matters More Than Expansion

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores why healthcare organizations are shifting from acquisition-driven growth to operational performance and efficiency.

Organic Growth Podcast: AI Hype vs. Reality: How to Choose the Right Vendor in Healthcare

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores how healthcare leaders can evaluate AI vendors in a rapidly evolving—and often overhyped—market.

Organic Growth Podcast: Great on Paper, Wrong for the Job: Fixing Hiring in Healthcare Growth Companies

Episode of the Organic Growth Podcast series recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference, this conversation explores one of the most overlooked drivers of growth: hiring the right people. Stewart Gandolf sits down with Kyle James of Urrly to unpack why “great on paper” candidates often fail in real-world roles, how to evaluate sales talent more effectively, and where AI is beginning to transform the recruiting process.

Organic Growth Podcast: The Patient Is the New Payer: Rethinking Healthcare Payments

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf speaks with Tom Furr of PatientPay about how the rise of high-deductible health plans is transforming revenue cycle dynamics—and why healthcare organizations must rethink how they bill and collect from patients.

Organic Growth Podcast: Unlocking Stuck Revenue: How AI Is Fixing Healthcare's RCM Bottlenecks

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. Revenue doesn’t disappear—it gets stuck. In this episode, Brian Plamondon of SuperDial explains how AI is transforming revenue cycle management by automating payer communication and clearing long-standing bottlenecks.

Your Healthcare Website in the Age of AI: The New Epicenter of Growth

Most healthcare organizations still treat their websites as brochures. It “looks fine,” but leaks high value patients daily. The irony: you may do the hard work—investing in SEO, Google Ads, traditional media, and brand—but lose the payoff at conversion.

Organic Growth Podcast: Scaling Healthcare: How AI and RCM Power Real Growth

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf sits down with Roy Bejarano of SCALE Healthcare to explore why scaling healthcare organizations is far more complex than simply adding locations or acquiring practices.

Organic Growth Podcast: How DSOs Are Evolving: AI, Access and the New Growth Playbook

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Stewart Gandolf sits down with Louis Oster of ECG Consultants to unpack why so many healthcare organizations struggle to grow—even after investing in marketing, acquisitions, and infrastructure.

Organic Growth Podcast: Organic Growth Isn’t One Lever: Building the Healthcare Growth Machine

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Stewart Gandolf sits down with Louis Oster of ECG Consultants to unpack why so many healthcare organizations struggle to grow—even after investing in marketing, acquisitions, and infrastructure.

Organic Growth Podcast: Lifetime Value: Turning Fragmented Financial Data into Automated Accrual Revenue Reporting

This special Organic Growth Podcast series is being recorded live at the McGuireWoods Healthcare Private Equity & Finance Conference in Chicago. In this first episode, Stewart Gandolf, CEO of Healthcare Success, sits down with Quin Wright, Senior Vice President of RealRev, to discuss lifetime value.

Public Relations PR

Public relations has changed—especially in healthcare. In an AI-driven search environment, visibility is no longer earned solely through keywords, ads, or even on-site content. Increasingly, AI systems evaluate which healthcare organizations are credible enough to surface at all, relying on off-site authority signals such as earned media, expert validation, and a consistent brand presence across […]

Junior Web Developer

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected] for consideration for this role. About the job Healthcare Success (HS), a digital-first, […]

Can Private Equity and Patient Care Co-Exist? A Behavioral Health CEO’s Perspective

In this episode of the Healthcare Success Podcast, Stewart Gandolf talks with Steve Page, Founder and CEO of SUN Behavioral Health, about whether private equity and patient care can successfully coexist. Steve shares a behavioral health CEO’s perspective on capital, care quality, governance, misaligned incentives and how thoughtful investment can expand access to essential services.

How Healthcare CMOs Can Win Their Rightful Seat at the Table

In this week’s podcast, Stewart Gandolf talks with Sean Young, former CMO of Penn State Health, about why healthcare marketing remains misunderstood in many organizations—and what marketing leaders can do to build C-suite trust, use data more effectively, and shape strategy at the highest level.

How PR Influences What AI Says About Your Healthcare Brand

In this week’s podcast, Stewart Gandolf talks with Kelsey Kloss about why PR has become even more valuable in the AI era—and how healthcare brands can use earned media, press releases, and digital PR to influence what AI says about them.

The AI Visibility Stack^©: 6 Core Disciplines for Showing Up in AI Overviews, ChatGPT & Perplexity

Win Visibility Where Decisions Are Now Made Healthcare search has changed—fast. Patients aren’t just clicking through search results anymore. They’re asking AI tools like ChatGPT, Perplexity, and Google AI Overviews to recommend providers, explain treatment options, and guide decisions. And those tools don’t show ten blue links. They synthesize, filter, and choose. If your organization […]

Apple Business Is Here: What It Means for Local SEO and Paid Media in Healthcare

Apple Business signals a shift in local search. See how Apple Maps Ads and new discovery tools will impact healthcare SEO and paid media.

Healthcare Marketing Agency RFP Guide: How to Create an RFP Process That Works

In this week’s podcast, Stewart Gandolf talks with Krista Robertson and Ben Cash about why healthcare RFPs so often frustrate both clients and agencies—and what health systems can do to make the process more strategic, more human, and more effective.

What’s Driving Healthcare PE in 2026? Regulation, Value Creation, and the New Deal Playbook

In this Healthcare Success Podcast episode, Stewart Gandolf interviews Holly Buckley, Chair of Health Care at McGuireWoods, about healthcare private equity trends in 2026. They discuss deal activity, regulatory changes, high-growth sectors, and how AI and operational discipline are driving value creation.

Boris Feliks

Boris Feliks is a Paid Social Specialist who focuses on building and scaling paid media programs for healthcare organizations across Meta, LinkedIn, and emerging social platforms. With nearly five years of experience in paid social, Boris has worked across agency, freelance, and in-house environments, managing campaigns for brands ranging from early-stage DTC companies to enterprise-level […]

Alyson Majikes

Alyson Majikes is an SEO Content Strategist at Healthcare Success with over seven years of experience driving organic growth through strategic, content-led search engine optimization. She has worked across both B2B and B2C organizations, including brands like Meta and AARP, bringing a well-rounded perspective to developing and managing SEO initiatives that deliver measurable impact. Alyson […]

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Content Marketing Services

We're a data-driven, healthcare agency focused on engaging today’s digital-savvy consumers. For more than 20 years, our seasoned team of marketing consultants have specialized in healthcare digital marketing while staying on top of industry trends and emerging technologies. Our experience spans nearly every type of healthcare organization (e.g., healthcare brands, health systems, hospitals, multilocation practices, life […]

How Declining IVF Success Rates Led to a Breakthrough Air Purification System Improving Safety in IVF Labs, Senior Housing, and Hospital Operating Rooms

Air quality is an often-overlooked factor that can significantly impact patient outcomes. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Katy Worrilow, Founder and Chief Scientific Officer of LifeAire Systems, about how unexplained fluctuations in IVF pregnancy rates led to the discovery that airborne contaminants were affecting embryo viability. Katy explains how this insight led to the development of a technology designed to destroy airborne pathogens rather than simply capture them—an innovation now being used in IVF labs, operating rooms, NICUs, senior living communities, and other healthcare environments.

Beyond AI Content: Why Judgment, Not Speed, Will Decide Your Healthcare Marketing Results

Matt Shumer, CEO of HyperWrite, recently described this as “February 2020 for AI”—the moment when the signals are visible, but most people haven’t yet connected the dots.

How to Improve Scalability, Patient Satisfaction and Revenue Through In-Office, Educational Videos

How can healthcare practices use video not just for marketing—but to drive consistency, efficiency, and higher patient conversion? In this week’s podcast, Stewart Gandolf sits down with Dr. Steve Moravec, Orthodontist at Moravec Ortho (Plainfield, IL), and Carol Gifford, Co-Founder of Docs on Video, to explore how thoughtfully planned video content can transform patient education, streamline staff workflows, and significantly improve case acceptance.

Using AI to Reduce Friction in the Healthcare Patient Journey

AI is rapidly reshaping healthcare marketing—but success depends on using it to solve real consumer problems. In this episode of the Healthcare Success Podcast, Stewart Gandolf speaks with Sandra Mackey, Chief Marketing Officer of Bon Secours Mercy Health, about how her team is integrating AI into its broader marketing strategy to reduce friction in the patient journey and improve access to care. Sandra shares how their conversational AI platform helps guide consumers to the right provider at the right time, why AI must be embedded within the overall marketing ecosystem rather than treated as a standalone tool, and how healthcare organizations can balance innovation with trust, governance, and patient privacy.

Websites

Your website is still the hub of your digital presence—but in 2026, it has to serve patients, referring clinicians, executives, and AI systems simultaneously. It is no longer enough to have a good‑looking homepage; you need clear access paths, patient‑friendly content, strong trust signals, and a technical foundation that makes your services, locations, and providers […]

Local SEO and Reviews in AI “Best Near Me” Healthcare Results

When someone asks an AI tool for the “best cardiologist near me” or “top‑rated urgent care in [city],” the system does not just look at your website. It blends local SEO signals—location data, profiles, proximity—with online reviews and reputation to decide which providers to surface and recommend. For health systems, multi‑location practices, and other healthcare […]

Voice and Conversational SEO for Healthcare

Voice assistants and conversational AI change how people phrase health questions. Instead of clipped keywords, patients use full sentences, such as “Why does my knee hurt when I go downstairs?” or “Who is the best pediatrician near me that takes my insurance?” Optimizing for this means leaning into natural language, question‑based content, and structured, self‑contained […]

What an AI-Ready Healthcare Website Looks Like

An AI‑ready healthcare website is built so that both humans and machines can quickly understand who you are, what you offer, and where you operate. Technically, it is fast, clean, well‑structured, and rich in machine‑readable data about your organization, locations, services, and physicians. You do not need a fancy framework; you need clarity. AI‑ready sites […]

AI vs Physician-Reviewed Content in Healthcare SEO

In healthcare, AI can help you scale and structure content, but it cannot replace clinical judgment, regulatory awareness, or visible expertise. The right balance is a hybrid model: AI for speed and drafting; physicians and medical editors for accuracy, nuance, and trust—especially on high‑stakes “Your Money or Your Life” topics where Google and regulators demand […]

Healthcare Content Most Likely to Appear in AI Answers

AI systems gravitate toward content that is easy to understand, easy to reuse, and clearly trustworthy—especially for health. In practice, that means patient‑friendly condition and treatment guides, structured FAQs, clinician‑backed content, and short educational videos are pulled into AI answers far more often than thin, salesy, or hard‑to‑parse assets. Patient‑oriented condition and treatment guides are […]

How to Monitor AI Mentions of Your Healthcare Brand

You cannot assume AI will “just get it right.” In 2026, many healthcare brands are finding both helpful and wildly inaccurate AI descriptions, which makes active monitoring part of healthcare SEO, reputation, and risk management. The good news is you can meaningfully shape what AI says about you, but you need a structured audit process—similar […]

Healthcare SEO Metrics That Matter in the Age of AI Search

Clicks and sessions are no longer the whole story. Now, as AI Overviews and other zero‑click experiences expand, three key questions matter: “How often are we visible inside AI answers?” “How are we described?” and “What happens with the traffic we do get?” For healthcare organizations, that means shifting from traffic‑first dashboards to visibility‑ and […]

How AI Overviews Choose Healthcare Brands and Physicians

AI Overviews do not choose sources randomly. They scan many potential pages and highlight a small set of brands, physicians, and videos they “trust” to support answers, especially for sensitive health topics. Key takeaways for healthcare organizations: AI must recognize your credibility and use your evidence when answering patient questions. Focus on making your expertise […]

AI-First SEO for Healthcare

“AI‑first SEO” means you stop optimizing only for traditional rankings and start optimizing for how AI systems actually understand, summarize, and recommend your organization across search, chat, and voice experiences. Instead of asking, “How do we get this page to rank for this keyword?” you are asking, “How do we become the obvious, trusted answer […]

AI Driven SEO

AI‑driven search has fundamentally changed what it means to “do SEO” in healthcare. Instead of focusing only on how individual pages rank in Google, healthcare organizations now have to think about how often they are cited, described, and recommended inside AI Overviews and other AI‑generated answers wherever patients and professionals ask questions. These FAQs give […]

FAQs

Healthcare marketing is getting more complex—fast. Between AI-driven search, private equity rollups, multi-location growth, and rising expectations from patients, physicians and healthcare executives, it’s hard to know where to focus. This FAQ hub brings together our best answers to the questions healthcare leaders ask most, organized by theme so your marketing, digital, and executive teams […]

Off-Site Digital PR in an AI World: Building Authority Beyond Links

For healthcare organizations, this shift elevates digital PR from a supporting tactic to a core authority engine. The goal is no longer to acquire links for rankings alone—it’s to earn coverage and citations that teach AI systems, “This organization is credible, visible, and safe to recommend.”

Reputation & Trust in an AI-First World: Why Reviews and Safety Signals Matter More Than Ever

For hospitals, health systems, and multi-location practices, reviews, ratings, sentiment, and broader E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) now play a central role in whether AI systems are comfortable naming you as an answer at all.

Local SEO in the Age of AI: Winning “Best [Specialty] Near Me” for Healthcare Where AI Meets Real-World Care

For hospitals, health systems, and multi-location practices, local SEO is no longer just about map pack visibility. It has become a decision layer—one of the primary ways AI determines who to recommend when a patient is closest to choosing care.

Technical SEO, Schema & the Knowledge Graph: Making Your Healthcare Site Machine-Readable for AI

AI-driven systems like Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity don’t interpret websites holistically the way humans do. They assemble answers from fragments—pages, passages, entities, and relationships. That means your technical foundation increasingly determines whether your content is summarized, cited, or excluded.

Content That AI Loves to Cite: Building Deep, Citation-Ready Pages for Healthcare

For hospitals, health systems, and multi-location groups, I believe the winners will be organizations that build a smaller number of high-quality, citation-ready pages around their most important conditions and service lines. These pages aren’t written to chase keywords; they’re designed to function as primary sources that AI systems can confidently rely on.

Brand in an AI‑First Search World: Why Known Healthcare Brands Win More AI Recommendations

In an AI‑first search world, your brand is no longer just a logo and a tagline—it is a data asset that algorithms use as a shortcut for safety, relevance, and trust. When Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity have to decide which hospital, health system, or medical group to name, they lean toward brands they recognize, understand, and see repeatedly in credible contexts.

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