Healthcare Brand Strategy
As hospitals and healthcare providers consolidate, and competition grows, the need for a compelling brand is more important than ever.
Join us on Thursday, June 23rd at 1 pm Eastern, 10 am Pacific in a special webinar with healthcare brand strategic advisor Darlene Dobry and brand specialist and Senior Art Director Brett Maurer, as they share the best practices of brand strategy, visual identity, and brand messaging.
In this webinar, you’ll learn:
- Why You Need a Solid Brand Strategy
- How to Choose the Right Brand Strategy – House of Brands, Branded House, or Hybrid?
- Our Approach to Creating a Differentiating Brand, including naming, logos, brand messaging, and promotion.
- How to Communicate Your Mission, Vision, and Values through Your Brand
- Elements of a Living Brand