SynergenX came to Healthcare Success as a start-up with only a few recently opened clinics. We decided it was a mutually good fit for a partnership and developed a comprehensive marketing plan that included branding, traditional advertising, and digital marketing recommendations.
With an unknown brand, a stigmatized product, and a competitive industry, we knew that SynergenX needed a comprehensive marketing program that represented a proprietary offering that was safe, ethical, and customizable.
At the beginning of our partnership, we launched a successful location-focused integrated marketing program, including a consumer-direct website and landing pages, paid search, and traditional advertising, including radio campaigns and sports sponsorships.
Over the years, our collaboration grew as the company expanded. While we handled the marketing, SynergenX brilliantly handled operations and reimbursement issues -- which were equally vital for success. We eventually developed a scalable, data-driven, and trackable marketing program that helped the company scale to 20 locations, which was large enough to acquire its largest competitor and become the nation’s leading provider of testosterone replacement therapy.