Traditional Advertising in Our Digital World
Free Webinar

Traditional Advertising in Our Digital World


Stewart Gandolf

Stewart Gandolf
CEO, Healthcare Success

Charlie DeNatale black and white

Charlie DeNatale
Media Buyer

Is traditional advertising still relevant in today's highly digital world? In many circumstances, the answer remains a resounding yes. Join veteran media buyer Charlie DeNatale and Healthcare Success CEO Stewart Gandolf as they share updated strategies and tactics vital for traditional advertising success.

  • When you attend, you'll discover:
  • When it makes sense to invest in traditional advertising
  • Which audiences still consume traditional advertising today?
  • How to plan your traditional media in synergy with your digital marketing (e.g., paid search, paid social, and programmatic options like CTV and digital radio)
  • Best use cases for TV, radio, print, and out-of-home
  • Which calls to action work well now?
  • The benefits of combining direct response and brand-building strategies
  • How to choose a professional media buyer / agency
  • How to track results and justify ROI
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