Illinois Dermatology Institute Rebranding by Healthcare Success


IDI needed to refresh and clarify its brand identity and communications to reach new customers better and convey its leading-edge approach to skincare and dermatology treatments.

Logotype & Symbol

As an established leader in its field, it was important to maintain IDI’s brand equity with its patients and community. We created an evolved symbol paired with an improved type treatment to support a new brand architecture to accommodate its multiple locations.


The IDI color palette also took cues from the brand’s heritage and past. Updated and refreshed brand colors work together in a crisp, clean, focused new aesthetic.
Primary color system


The web design for IDI boasts intuitive navigation, engaging visuals, and informative content, ensuring a seamless and educational online experience for patients and visitors.
Homepage and Interior pages
Mobile Builds
Webpage details

Paid Social

IDI’s vibrant paid social ads bring color, imagery, and messaging together to stand out from the overcrowded feeds. A constant evolution to accommodate new trends and possibilities—we continue to push the IDI visual systems across platforms and technologies.
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