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The Digital Evolution of Traditional Advertising ebook cover

The Digital Evolution of Traditional Advertising

Explore the enduring significance of traditional advertising amidst the growing importance of digital marketing. Are you ignoring older generations in your marketing strategy by forgoing essential traditional advertising initiatives? If so, you’re probably losing business. A growing number of Gen Xers and older adults still value traditional channels like radio, television, and the occasional well-placed […]
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A Healthcare Organization’s Guide to Website & Digital Marketing HIPAA Compliance eBook Cover

A Healthcare Organization’s Guide to Website & Digital Marketing HIPAA Compliance

HIPAA compliance is crucial for healthcare organizations, their websites, and their digital marketing. Unfortunately, many are dangerously unaware of potential HIPAA violations related to rapidly advancing web tracking technologies. In this eBook, “A Healthcare Organization’s Guide to Website & Digital Marketing HIPAA Compliance,” we share the recent history surrounding HIPAA and tracking technologies, provide education […]
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Webinar - Local SEO for Multilocation healthcare Providers

Local SEO for Multilocation Healthcare Providers

Stewart GandolfCEO, Healthcare Success Grant SimmonsSenior SEO Strategist Local SEO can be challenging enough when you need to promote a single location, but things are much more complicated for large, multilocation healthcare systems and multilocation practices. Join Grant Simmons and Stewart Gandolf as they share their secrets to dominating Google local search results. When you […]
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Why Your Brand Strategy is Essential to Your Healthcare Digital Marketing Success

Why Your Brand Strategy is Essential to Your Healthcare Digital Marketing Success

Digital marketing strategies fail when they’re not aligned with your brand.  Picture this: a cardiac center that prioritizes personalized care and leading-edge technology. This brand champions expertise, compassion, and patient empowerment. What would happen if the marketing department of this brand launched a social media campaign featuring younger hospital staff doing a trendy dance? Imagine […]
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Optimizing PPC for Multilocation Providers in Healthcare

Managing a PPC strategy for any sized business is complex and challenging. But organizations with dozens or hundreds of locations face even more hurdles: Multilocation providers must consider each location’s unique needs, competitive situation, and business objectives—compounding the complexity of managing an accurate and effective PPC (aka pay-per-click or paid search) strategy. The good news […]
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Webinar - What Are Today's healthcare Consumers Thinking?

What Are Today's Healthcare Consumers Thinking?

Rob KleinCEO, Klein & PartnersView Bio Stewart GandolfCEO, Healthcare SuccessView Bio Welcome to the alternate universe of today's healthcare consumer! Join Rob Klein and me as we share insights from Klein & Partners' recent National Consumer Insights Study. When you attend, you'll discover: How COVID-brain (yes, it's real) impacts consumers' cognitive processing, affecting memory, attention […]
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Healthcare Marketing Trends in 2024: How to Stay Ahead

Healthcare Marketing Trends in 2024: How to StayAhead

We hope your holiday season was filled with good cheer and plenty of new business opportunities. Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and […]
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Thrive Medical

Learn now Healthcare Success's strategic marketing efforts successfully revitalized Thrive Medical, driving significant patient growth and establishing a strong brand presence in each market.
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Georgia Fibroids

Georgia Fibroids The Work Website Healthcare Success designed, developed, and implemented a brand new website for Georgia Fibroids as part of a larger, multilocation expansion strategy for an interventional radiologist private equity group — this strategic intitiative aimed to enhance the online presence and patient engagement of fibroid patients across Georgia. The Georgia Fibroids site […]
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Valley Radiology

Valley Radiology The Work Website Valley Radiology partnered with Healthcare Success to design, develop, and implement an entirely new website to better reflect its leading-edge technologies, treatments, and commitment to its patients. Healthcare Success designed, developed, and implemented a dramatic new site design that places the patient and their comfort at the forefront of the […]
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Cardiovascular Health Clinic

Cardiovascular Health Clinic The Work Website Social Traditional Cardiovascular Health Clinic (CHC) needed to better communicate its breadth of expertise and treatment offerings to its patients and users. Healthcare Success designed, developed, and implemented a new, crisp, simple, and robust site allowing users to access important information and understandings quickly and efficiently. The CHC website […]
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High Risk Pregnancy Center

High Risk Pregnancy Center The Work Social Interactive Traditional High Risk Pregnancy Center (HRPC) partnered with Healthcare Success to develop an advertising campaign that shines a bright light into a typically dark space. The ‘Where There is Risk’ campaign was created and designed to provide a hopeful and reassuring message to current and potential patients. […]
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Pomona Valley Health Centers

Pomona Valley Health Centers The Work Website Social Traditional Pomona Valley Health Centers (PVHC) provides exceptional care and compassion to its communities. However, its external communications and aesthetic didn’t reflect that same level of expertise and professionalism – Healthcare Success partnered with them to bridge that divide across mediums and platforms. PVHC needed a transformative redesign […]
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SynergenX

SynergenX The Work Website Social Traditional Healthcare Success partnered with SynergenX to revitalize its brand and visual system to better convey expanded treatment offerings to a broader demographic. The new SynergenX website leans into the improvements and benefits of its patient’s lifestyles through an updated build, messaging, and design. Stepping away from a traditional Testosterone […]
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How to Grow Doctor Referrals to Your Healthcare Business

Get advice from top healthcare marketing experts. Discover the must-have strategies multilocation practices use to optimize their doctor referral programs in our eBook, “How to Grow Doctor Referrals to Your Healthcare Business.” Maximize your reach, build experienced physician liaison teams, and empower top-performing doctors to drive their success. Unlock your organization’s potential with these three […]
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Webinar - Digital Marketing to Doctors and other HCPS

Digital Marketing to Doctors and Other HCPs

Stewart GandolfCEO, Healthcare Success Almost everyone wants to influence time-stressed doctors. As a result, the competition for their attention is intense. Join Stewart Gandolf, CEO of Healthcare Success, as he shares some of his favorite secrets to successfully market to doctors and other HCPs. When you attend this webinar, you'll discover: How to supplement your […]
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Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Doctor Marketing: How to Integrate Doctors Into Your Marketing Programs

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Some of the hospitals and multilocation practices that engage our agency have doctors, executives, investors, and other stakeholders aligned around […]
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Is it Time for a New Healthcare Brand – Or a Rebrand?

Is it Time for a New Healthcare Brand – Or a Rebrand?

Have your products, services, or target audience evolved to the point where they no longer align with your brand? Has your health brand become lost in a sea of sameness? Do your marketing assets feel stale and out of touch with your audience? Did your business neglect to establish proper healthcare branding from the beginning? […]
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Webinar - Unlocking High Performance Marketing With a Privacy-First Approach to HIPAA Compliance

Unlocking High Performance Marketing With a Privacy-First Approach to HIPAA Compliance

Stewart GandolfCEO, Healthcare Success Ray MinaVice President of Marketing, Freshpaint Discover how you can take a privacy-first approach to your healthcare digital marketing. Watch our timely on-demand webinar now to discover: The implications of the HHS Office for Civil Rights December 2022 guidance on tracking technologies, along with more recent developments How you can take […]
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Pomona Valley Health Centers

Discover our successful 12-year+ marketing partnership with Pomona Valley Health Centers.
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Multilocation Healthcare Marketing: Minimum Daily Requirements

Multilocation Healthcare Marketing: Minimum Daily Requirements

Do you want to compete in each of your local markets? Do you want to position your healthcare products and services where your target audience actively seeks them? If so, you need a custom digital marketing strategy and budget for each location. We like to call this budget the “minimum daily requirement.” Why is this […]
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Webinar - The Secrets to Paid Social Media Success

The Secrets to Paid Social Media Success

Stewart GandolfCEO Netania LeSenior Marketing Specialist Alex IgnacioSenior Graphic Designer How much of your marketing budget is allocated to paid social media advertising? Are you wondering if it’s worth investing in healthcare Facebook ads? If it’s not something you’re taking seriously, you’re missing out on a massive opportunity to attract new audiences, increase awareness, drive […]
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Illinois Dermatology Institute

Check out the marketing plan that helped a multilocation dermatology group create a dominant local search presence for all 17+ locations.
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Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques

Healthcare consumers demand better, more personalized experiences at every touchpoint. According to Google, approximately 77% of people use search engines to start their patient journey.  So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. But what happens after your ads have captured their attention—especially […]
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Webinar - How to create an exceptional healthcare brand

How to Create an Exceptional Healthcare Brand

Stewart GandolfCEO Brett MaurerSenior Art Director As healthcare consolidates and competition grows, the need for a compelling brand is more important than ever. Join us for a special webinar with Healthcare Success’ CEO Stewart Gandolf and Senior Art Director Brett Maurer, as they share the best practices of brand strategy, visual identity, and brand messaging. […]
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Multilocation Healthcare Marketing

Stewart GandolfCEO Kathy GaughranSenior Strategist While growth is essential to successful multilocation health systems and practices, surprisingly, the power of marketing to increase revenues and profits is often underestimated. During this webinar, we will share some of our experiences using marketing to attract patients, grow doctor referrals, and drive results. Attend and discover How to […]
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SynergenX

Discover how SynergenX grew from a start-up to the nation’s leading provider of testosterone replacement therapy with a robust paid search and social media strategy.
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Webinar - Winning Patients with Google Ads Paid Search

Winning Patients with Google Ads Paid Search

Josh WeumPaid Search Analyst Garrick GaffneyDigital Account Supervisor Like high-stakes poker, Google Ads Paid Search is a fiercely competitive "game" that is easy to play in theory, but very difficult to win in the real world. Still, when managed correctly, paid search (a.k.a. pay-per-click, PPC, SEM) is uniquely predictable, scalable, and profitable. Paid search is […]
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Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power.  However, marketing to Baby Boomers remains vitally important. At approximately 68.6 million strong, Baby Boomers remain a formidable and highly-valuable consumer segment. Unfortunately, when building their marketing strategies, many marketers fail to […]
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SaaS Marketing Agency

At Healthcare Success, we understand the unique challenges and opportunities the healthcare SaaS industry presents. Our team of marketing executives has more than 20 years of integrated marketing expertise, and we understand the SaaS sales cycle. We elevate your business—and monthly recurring revenue (MRR)—to new heights with customized SaaS digital marketing strategies for the healthcare […]
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The Raleigh House

Long before they came to us, The Raleigh House was considering a new marketing partnership to improve performance and receive quality reporting. However, when they came on board, we inherited major website problems and a significant drop in paid search effectiveness from the previous agency. Our team quickly went to work. We solved some of […]
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IDI Rebranding

Illinois Dermatology Institute Rebranding by Healthcare Success The Work Brand Website Social Landing Pages Illinois Dermatology Institute (IDI) needed to refresh and clarify its brand identity and communications to reach new customers and better convey its leading-edge approach to skincare and dermatology treatments. An established leader in its field, maintaining IDI’s brand equity with its […]
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Astera Cancer Care Rebranding

Astera Cancer Care Rebranding by Healthcare Success The Work Brand Brand Applications:Environmental Website Traditional Healthcare Success partnered with Astera to develop its name, branding, visual system, and communication materials to position it as the north star to its patients during their treatment journey. The Astera logo is optimistic, strong, and hopeful. It speaks to a […]
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PlasmaSource Branding

PlasmaSource Branding by Healthcare Success The Work Identity: Logos Identity: Color Brand Guidelines Website Environmental PlasmaSource partnered with Healthcare Success to develop its new brand, visual system, website, communications, and clinical spaces. When you’re paying people for blood plasma, you need to ensure they’re comfortable.Here’s how we did it. The PlasmaSource logotype is quiet and […]
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Webinar - Understanding How SEO Contributes to Your Marketing Mix

Understanding How SEO Contributes to Your Marketing Mix

Paul KnipeSenior Account Director Grant SimmonsSenior SEO Strategist A good SEO strategy should work from the foundation of your overall brand, audience insights, and your understanding of the competitive landscape. In many ways, the 'organic conversion' is the most valuable moment in your marketing program.   But how do SEO and the user experience work […]
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How To Optimize Content For SEO To Rank Higher

How to Optimize Content for SEO to Rank Higher

Today’s trusted healthcare sites feature up-to-date, accurate information.  They also boast SEO-optimized content.  To stay ahead of your competitors in organic search results and reach the right target audience, you must regularly update your content for SEO.  In this blog, I share how to do this in five steps.  First, let’s define content optimization.  What […]
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Veterinary SEO Services

70% of U.S. households own a pet, and they’re spending more on veterinary services than ever. Capture more market share and attract high-value audiences to your veterinary business with expert vet SEO services from Healthcare Success. Whether you’re looking to reach new pet owners in your city, increase large or small animal cases, or attract […]
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Pharmaceutical SEO

Elevate your brand, attract more business, and deftly navigate a heavily regulated landscape with expert SEO for pharmaceutical companies from Healthcare Success. The pharmaceutical industry is extremely competitive. Establishing a strong online presence and effectively reaching your target audiences - HCPs and patients - has become more crucial than ever. With the ever-increasing reliance on […]
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Patient Engagement Strategies for Marketing Success

Patient Engagement Strategies for Marketing Success

As a hospital or health system, you know the value of patient engagement.  You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes.  But are you up-to-date with the latest patient engagement strategies? In this blog post, I’ll share ten targeted marketing campaigns to help […]
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Local SEO

Local search optimization isn’t easy, but it’s a vital part of the marking mix for any location-based business. Rising to the top of local SERPs, winning a coveted spot in Google’s Local Pack, and keeping your business listings there becomes increasingly complex as your business scales and enters new service areas. To win the local […]
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Beyond Marketing: Understanding the Role of Healthcare PR

Beyond Marketing: Understanding the Role of Healthcare PR

People often confuse marketing and public relations (PR), but they are not synonymous. They do, however, work best together.  In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building. So, What Exactly Is PR? Public relations […]
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webinar - SEO for the C-Suite (and Other Executive Leadership)

SEO for the C-Suite (and Other Executive Leadership)

Stewart GandolfCEO Grant SimmonsSenior SEO Strategist Is Search Engine Optimization (SEO) a vital investment for your organization or is it just another unnecessary marketing expense? That’s a valid question that we often hear when speaking to healthcare executives. To find out whether SEO makes sense for your healthcare company (or to build a case if […]
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How to Make Social Media Work for You

How to Make Social Media Work for You

Organic Social Media  When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing.  Who could blame them? The fantasy was great. ‘All I have to do is figure out how to create a free Facebook business page, and then […]
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Telehealth

While the marketplace for telehealth and telemedicine services has grown dramatically in recent years, competition has exploded as well. Whatever your business model - online pharmacy, health system, specialty provider, value based care, e-commerce, or mental health services – our agency is here to partner with you to lower patient acquisition costs and win market […]
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How Environmental Design Elevates Healthcare Branding and the Patient Experience

How Environmental Design Elevates Healthcare Branding and the Patient Experience

The healthcare marketplace is crowded. As patient expectations continue to evolve, the need for thoughtful environmental designs that prioritize peace, tranquility, and healing cannot be overstated—they play a vital role in patient experiences and the perception of overall quality of care.  Studies have shown many positive effects of healthcare environmental design on medical outcomes. In […]
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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Local SEO is beneficial for any size business but critical for multilocation companies. By implementing local seo for […]
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Healthcare SEO: How to Win "1st Place" on Google

Stewart GandolfCEO, Healthcare Success Grant SimmonsSenior SEO Strategist Healthcare search engine optimization (SEO) has become extraordinarily competitive in recent years. While some hospitals, practices, and other healthcare organizations invest aggressively to dominate search engine results pages (SERPs), others continue to fall behind, unsure of where to even begin. Whether you feel your organization is ahead […]
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How to Write an About Us Page for Healthcare (+ Examples)

How to Write an About Us Page for a Healthcare Business (With Examples)

What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages.  However, the About Us page is among the most important and highly trafficked web pages. In many cases, it's also a critical part of the consumer's buying journey. Fifty-two percent of […]
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How to Ask for Patient Reviews to Grow Your Online Reputation

How to Ask for Patient Reviews to Grow Your Online Reputation

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and location). Today, virtually everyone should use reputation management software (RMS) to solicit, manage, and respond to reviews.  Hospitals and multilocation practices […]
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10 UI/UX Principles to Enhance Your Healthcare Website Experience

10 UI/UX Principles to Enhance Your Healthcare Website Experience

Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful pages.  UI/UX ensures your website is  In this post, I’ll cover 10 UI/UX design basics that can positively impact your healthcare business.  […]
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