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7 Steps to Make Your Healthcare Website AI-Friendly

(Because AI isn’t coming. It’s already sitting in your lobby, drinking your coffee.) If you’ve been telling yourself, “We’ll deal with AI next quarter,” I have bad news: AI didn’t wait. Search is evolving FAST, and if your website still looks and behaves like it did in 2019, it’s basically wearing skinny jeans in a […]

How to Disrupt a Legacy Market with Innovation and Authentic Marketing

How Justin Gardner built Active Skin Repair into a leading healthcare consumer brand, combining innovation, data-driven strategy, and authentic storytelling to disrupt a legacy market

Speaking the Language of Healthcare: Why Every Leader Must Master the Terms That Shape Strategy and Access

How understanding healthcare’s core terminology empowers marketers and leaders to communicate more effectively, align strategy, and drive clarity across complex systems.

Solving America’s Access Crisis: How AI and Telehealth Are Building the Next-Gen Virtual Workforce

How can health systems expand access, improve quality, and reduce costs at the same time? In this episode, Stewart Gandolf talks with Dr. Lyle Berkowitz, Founder and Executive Chairman of KeyCare, about building a national “virtualist” medical group on Epic, aligning incentives for physicians, and using AI to amplify, not replace, clinical care. Why Listen? […]

Authenticity in Healthcare Branding | Build Trust & Loyalty

Learn why authenticity is a must in healthcare branding. See how organizations can build trust, loyalty, and differentiation in competitive markets.

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Autism

For multilocation autism groups, the single biggest challenge is balancing local relevance with brand consistency. Whether you’re delivering Applied Behavior Analysis (ABA) therapy, occupational therapy (OT), speech therapy, or diagnostic services, sustainable growth requires more than generic marketing. Families and caregivers expect empathy, trust, and proven clinical credibility. Clinicians, especially Board-Certified Behavioral Analysts (BCBAs) and […]

Eating Disorders

Every day, families face heartbreak when a loved one struggles with an eating disorder. Many patients resist treatment, leaving families desperate for guidance and support. Strategic, compassionate marketing can make the difference between a patient staying home or beginning the path to recovery and wellness. According to the National Association of Anorexia and Associated Disorders […]

From Dental to Devices: Lessons in Customer-Centric Healthcare Sales

What does it take to truly win the hearts and minds of healthcare professionals in an increasingly complex industry? In this week’s podcast, I sit with Ajoy Mahtab, Founder and Partner at Strategility Consulting, to explore how genuine curiosity, empathy and purpose can transform healthcare sales and marketing. With more than 25 years of leadership […]

How to Adapt Your SEO in the Age of Google AI Overviews and ChatGPT

Stewart GandolfCEO Brandon SchakolaSr. Director, Digital Services (SEO, Paid Media, Development) AI Overviews, zero-click search, and new LLM platforms like ChatGPT and Gemini are upending hospital SEO, and some organizations are losing up to 50% of traffic overnight. To help you navigate this shift, watch our webinar, “How to Adapt Your SEO in the Age […]

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Mental Health

Mental health care is booming like never before, but with growth comes increased competition. Healthcare Success delivers proven behavioral health marketing expertise to help your organization stand out in a competitive landscape. Our data-driven strategies drive measurable results for mental health professionals seeking growth. Healthcare Success has the expertise to help your brand stand out. […]

Surprising Insights on Healthcare Marketing

How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center? Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System and Dean for Marketing and Communications at the […]

Beyond Burnout: Technology, Leadership and the Future of Scalable Healthcare

How can healthcare leaders address burnout while driving operational efficiency and scalable growth? In this week’s podcast, Stewart Gandolf sits down with Edisa Shirley, Chief Mental Health Officer at ClinicMind, to explore the intersection of mental health, leadership, and operational efficiency in modern healthcare practices. Together, they discuss the systemic challenges of provider burnout, strategies […]

Acuity Optical

Explore how our integrated creative strategy (with SEO, paid digital and HIPAA-compliant solutions) drives meaningful daily appointment growth at key locations and positions Acuity Optical to compete with national retailers.

Why Digital Media is Your Secret Weapon to Bounce Back from Organic SEO Traffic Losses Due to ChatGPT and AI Overviews

Stewart Gandolf, CEO Brandon Schakola, Senior Director of Digital Strategy and Growth Michelle Gao, Director of Paid Media and Strategy Madison Keilman, Paid Media Manager Why attend? In 2025, ChatGPT and Google’s AI Overviews have disrupted organic search, causing major drops in traffic for hospitals and health systems. Paid media is now essential for regaining […]

AI for Health Systems: SEO & Patient Engagement

How health systems leverage AI to boost SEO & engage patients

Our SEO team is on the leading edge of healthcare AI and digital marketing. Together with Stewart, they’ve compiled insights and recommendations on how health systems and healthcare organizations can leverage AI to supercharge SEO and patient engagement. AI is here and it’s transforming how health systems and healthcare organizations connect with patients, deliver care […]

Engaging Rare Disease Communities Through Authenticity

How can healthcare leaders and marketers build trust and meaningful connections with rare disease patients and caregivers? In this week's episode, I sit down with Sugata Biswas, Co-Founder & Managing Principal, and Emily Anderson, Associate Director of Patient-Centered Research at Cadence Communications & Research, to explore their human-centered approach to rare disease research and patient […]

Overcoming Healthcare Marketing Challenges for Stigmatized Conditions: Inside Oar Health’s Strategic Playbook

What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results? In this week’s podcast, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions and treatments (e.g., alcohol use disorder, GLP-1, low T, […]

Transforming Healthcare Marketing with Storytelling that Connects

How can health systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing? In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use […]

7 Crucial Strategies to Stay Visible as AI Overviews Replace Google Clicks

AI search moved from novelty to mainstream way faster than most of us expected.Like, many lightspeeds faster. After Google I/O 2025, even seasoned digital strategists realized the shift from traditional search to AI Overviews wasn’t years away; it was already here (and stomping all over traditional search analytics). In the past, digital visibility centered on […]

Building an irresistible employer brand: how online reputation attracts top healthcare talent

How can healthcare organizations authentically showcase their employee experience online to win the talent war? In my latest podcast, I sit down with Cynthia Newton, President and Founder of Cynthia Newton Consulting and a healthcare brand strategist with 25+ years of experience. Cynthia has earned an excellent reputation helping health systems manage and scale both […]

The future of healthcare marketing: AI, SEO shifts, and what’s next

How is AI transforming healthcare marketing, and what can leaders expect at HCIC 2025? Healthcare marketing is evolving at a breakneck speed. From AI reshaping SEO to new expectations for patient engagement, leaders face both challenges and opportunities. To get a preview of what’s ahead, and what the big conversations will be at this year’s […]

Marketing to healthcare professionals: leveraging journals, associations, & social media

Marketing to healthcare professionals: leveraging journals, associations, and social media

How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape? In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing. Walt shares his insider perspective […]

How Leading Health Systems Drive Growth Through Brand Strategy

Strong healthcare brands drive higher patient volume and foster lasting loyalty. Patients and referring physicians choose organizations they perceive as trustworthy, competent, and consistent. And that perception is shaped long before any in-person interaction. A well-defined brand also communicates your market position, which clarifies your organization’s strengths and unique value proposition in a saturated healthcare […]

Winning Visibility in the AI Search Era

A Healthcare Marketer’s Survival Guide Embrace Next Generation SEO to Stay Relevant in Google AI Overviews and ChatGPT results Transform How Patients Find and Trust Your Healthcare Brand Are you ready for Google’s AI-powered search revolution? As search results, content visibility, and patient behaviors shift, healthcare marketers risk falling behind without the right playbook. Our […]

How Health Systems Can Make the Most of Their Healthcare CRM

What separates healthcare organizations that use CRM from those that truly leverage it? In this episode, I sit down with Laura Lee Jones, Founder and CEO of LionShare, for a candid conversation about what healthcare CRM looks like when it’s done right. Laura Lee brings decades of experience guiding hospitals and health systems through CRM […]

How AI and PMax Are Disrupting Paid Search Attribution

If your paid search conversions have mysteriously dropped (or your dashboard looks too good to be true), you’re not alone. AI is rewriting the rules of paid search. From shifting search engine results page (SERP) visibility to murky performance metrics, AI Overviews and Performance Max (PMax) campaigns are challenging how healthcare organizations measure success. In […]

AI Mode: How It’s Reshaping Content Visibility

Google’s new AI Mode redefines how content is evaluated and displayed in search, especially for sensitive, YMYL (Your Money Your Life) categories, like healthcare, that can impact a person’s well-being. The new feature heavily prioritizes content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), a framework that Google uses to assess content quality. AI algorithms […]

For Confirmed Guests

Optional Exploratory Call A quick 15-minute chat with Stewart to confirm details and agree upon a topic. Before recording Send us your Suggested topic, 7-8 questions relevant to that topic, photo, bio, any relevant links (e.g., LinkedIn profile, website, etc.). Recording day Schedule a one-hour Zoom call (most episodes start with a 10-minute offline conversation, and […]

Apply to be a Guest

Our podcast isn’t just another industry discussion—it’s a platform designed to elevate your voice and connect with the right audience. We share our podcasts on multiple streaming services, ensuring your insights reach a broad and engaged audience no matter where they listen. Hosted by our CEO, Stewart Gandolf, the Healthcare Success Podcast equips healthcare leaders, […]

Podcast Listeners

Stewart Gandolf (Founder and CEO of Healthcare Success) and industry leaders talk about what’s working, what’s changing, and what’s next in healthcare marketing, innovation, and business. Each episode explores the big questions and bold ideas driving our industry forward, like: What’s really working in patient engagement (and what’s not)? How are leaders using AI, video, […]

How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market

How can reimagining oral care and patient engagement disrupt a market? In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his medical device company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device. But this conversation isn’t just about oral care. It centers on what happens […]

No Two Search Results Are the Same: What It Means for Your Healthcare Brand

Yes—your traffic and rankings are down. But that doesn’t mean your strategy is broken. Across industries, brands are noticing the same trends: What looks like a drop in visibility isn’t an SEO failure.It’s a paradigm shift. AI-driven search has fundamentally changed how visibility works. At Healthcare Success, we’re watching this shift closely, adapting our strategies, […]

Pediatric Healthcare in the Digital Age: Insights from Leading Researcher Rob Klein.

How can today’s pediatricians truly connect with time-crunched, digitally-savvy parents and build lasting loyalty? In this episode, I sit down with Rob Klein, Principal of Klein and Partners, to unpack the findings from his 2025 National Consumer Insights Study (NCIS) – Peds Edition. Rob’s research offers an unfiltered look at what’s shaping parental decision-making, what’s […]

Why Healthcare Marketing Analytics Just Got Harder (And What You Can Still Track)

AI Overviews were launched in the U.S. in May 2024, and their impact on analytics dashboards is still taking shape. While marketers and healthcare leaders have been busy speculating about their impact on organic traffic and brand visibility, Google isn’t offering much in the way of clarity. Tools like Google Analytics and Search Console still […]

Can Telehealth and a Little Creativity Help Solve the Rural Healthcare Crisis?

How do you redesign specialty care delivery when geography, workforce limitations, and infrastructure stand in the way? In this episode, Stewart Gandolf sits down with Paul Rosen, MD, MPH, MMM, Professor of Pediatrics at West Virginia University, a former official at the Centers for Medicare & Medicaid Services (CMS), and the first pediatric rheumatologist to […]

Google Just Broke the SEO Playbook. Now What?

Find Out How Google’s AI-Powered Search Is Rewriting Healthcare Marketing For healthcare marketers, this isn’t just a minor update. It’s a fundamental shift in how patients search for care and how your brand shows up (or doesn’t). What’s Driving the Shift? Three important things: To stay competitive, healthcare marketers must treat content like a strategic […]

The Power of Podcasting for Healthcare: Building Trust and Expanding Reach

With digital noise at an all-time high, how can healthcare leaders stand out and make meaningful connections? In this episode, Stewart Gandolf sits down with Dr. Jeremy Weisz, Founder of Rise25.com, to explore how podcasting can become your most powerful tool for building trust, authority, and lasting business relationships. Why This Conversation MattersPodcasting is a […]

Local SEO Specialist

Thanks for your interest in joining our growing team! To apply for this position, please take a moment to read the job description (below), browse through our website, and submit a short cover letter and resume demonstrating your qualifications and interest to [email protected]. Location: Remote (CA preferred) Job Type: Full-Time Salary Range: 50-85k depending on experience Healthcare […]

Embracing AI Organization-Wide: Insights from Theragenics

How can an established healthcare leader harness AI to drive innovation, growth, and lasting competitive advantage? In this episode, Stewart Gandolf sits down with Michael Krachon, President of Theragenics, to discuss how Theragenics is transforming its operations through enterprise-wide AI adoption. This includes everything from enhancing marketing and customer service operations to streamlining clinical and […]

Build Your Healthcare Brand to Stay Connected With Customers As Your Business Grows

After a speaking with dozens of healthcare executives during my recent conference tour, I’m more convinced than ever— Brand strategy isn’t optional. It’s a business imperative, especially as your business grows. Whether you are a healthcare provider, manufacturer, or other healthcare business, expansion, acquisitions, and new service lines can quickly distance you from the patients, […]

The Future of AI in Healthcare Product Management

In a world that’s chasing the latest AI innovation, how do product leaders stay focused on building tools that truly help people? For healthcare product managers, answering this question is especially urgent. Great product managers are the voice of their audience. They advocate for clinical users and end consumers, translating their needs into thoughtful, effective […]

Personal Branding Is Career Insurance

As marketers and communicators, we understand the power of brand. We build them for our organizations every day. But what about your own brand? Is it strong? Does it matter? In this episode, Stewart Gandolf sits down with Alan Shoebridge, Associate Vice President of National Communications at Providence Oregon, to unpack personal branding: what it […]

Too Many Patients? Not Enough Doctors?8 Reasons You Still Need to Market

I get it. Your healthcare organization is overflowing with patients, your doctors struggle to keep up, and you’re worried about burnout. As a result, you’ve likely de-prioritized your marketing efforts. But cutting too much would be short-sighted, and here’s why: It could make issues such as staff shortages, long waitlists, and provider burnout worse. Though […]

The Healthcare Consumer Experience Is Evolving

Are you delivering the experience today’s healthcare consumers actually want?You might be surprised. In this episode, Stewart Gandolf sits down with Aaron Clifford, Vice President of Consumer Experience at Press Ganey, to explore how the patient journey is evolving and how today’s healthcare consumers find, evaluate, and choose providers. Drawing from Press Ganey’s latest Consumer […]

Millennial Healthcare Marketing: Winning the Digital-Native Generation

Millennials expect digital healthcare to feel like the apps they use every day: frictionless, fast, accessible, and on their terms. Is your marketing strategy built to meet them there or are you relying on an outdated marketing plan that doesn’t resonate? In this blog post, I share seven proven strategies to help you connect, compete, […]

How To Be the Leader Nobody Wants To Leave

How can healthcare leaders tackle high turnover rates and build a culture that retains top talent? In this episode, Stewart Gandolf talks with Kristin Baird, President and CEO of Baird Group, to explore what it really takes to retain great talent in healthcare, starting with leadership. Drawing from her experience and her course,Be the Leader […]

From Law to Media Entrepreneur: How Scott Becker Shaped Healthcare Thought Leadership

How do you build lasting influence in healthcare? In this episode, healthcare marketing expert Stewart Gandolf sits down with Scott Becker, Partner at McGuireWoods LLP and Founder of Becker’s Healthcare, for a candid, strategic conversation on what it takes to build trust, authority, and long-term success in healthcare. Scott shares the real-world principles that shaped […]

Fuel Telehealth Growth With Smarter Web & UX Design Strategies

Is your telehealth business buried on your website? If it is, you’re missing out on a huge opportunity to boost patient engagement and reduce costs. Telehealth isn’t just another service line. It’s a distinct business model with its own users, workflows, and expectations. Your website and UX design must reflect that. By 2026, nearly one […]

PE-Backed Urgent Care Group

Discover how one private equity-backed, multilocation practice achieved a remarkable 9:1 ROI in a single month, part of a long-term strategy and marketing partnership that unlocked over $4.4 million in new annual revenue.

Breaking the Silence Around Women’s Health: Marketing Through Sensitive Topics

How do you market sensitive women’s health products when advertising platforms won’t let you talk about them? In this episode, Stewart Gandolf and Debbie Donovan, Head of Commercial Operations at Materna Medical, explore the unique challenges of marketing products that address women’s health issues, such as vaginal muscle tightness, pelvic organ prolapse, and painful sex. […]

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