Oncentric

The Work

CureMD partnered with Healthcare Success to develop and launch its new EHR oncology offering. Healthcare Success conceptualized and delivered a comprehensive brand package, including the new brand name, strategy, messaging, identity, visual systems, communications, website, and environmental solutions.

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Introduction Video

The video integrates new brand messaging and visual systems, providing an exciting but simple way to understand the new digital tool and its capabilities.

Identity
Name and Logos

A key part of the Oncentric brand name – created by Healthcare Success – was to highlight the “onc”ology aspect of the product. The Oncentric product is intended to be the central hub for a thriving Oncology practice. A play on the word concentric, the Oncentric mark is bold, simple, and forward-looking. Its symbol is clear and concise, conveying a sense of momentum, forward progress, and automation.

Primary Logo

Oncentric Symbol

Reverse Logos

Identity
Tagline and Messaging

Through multiple workshops and in-depth discussions with CureMD, the Healthcare Success brand strategy and content teams developed and realized a comprehensive set of proprietary messaging and communication guidelines.

Identity
Color

The Oncentric color palette was developed to stand out from a typically bland industry and its competitors. The bold and optimistic palette provides the brand with flexibility, allowing it to shine in any application or communication platform.

Brand Guidelines

Successful brands require careful application across multiple platforms and communication materials. The Oncentric Brand Guidelines use a combination of messaging, visual elements, and proper usage — to establish a unified and consistent voice in any application.

Print

As Healthcare Success finalized the Oncentric messaging, brand, and guidelines, we transitioned into establishing a proprietary visual system to unify its collateral and communications. In this phase, we developed a wide range of design solutions, assuring consistent aesthetics and a unified visual voice.

Business Cards

Editorial Brochure

Trifold Brochure

Website

Healthcare Success developed a set of website design templates for Oncentric to implement. As always, our priority was to establish a simple, concise, and fresh user experience – allowing the user to navigate and understand a complex product quickly and efficiently.

Environmental

The Oncentric product launched in April 2024. Healthcare Success worked closely with the CureMD / Oncentric team to ensure that they were not missed or overlooked on the trade floor! The result was a bright, bold, and exciting booth design that would stand out from the crowd!