Webinar: How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave III)

On-demand video and slides available now


Stewart GandolfStewart Gandolf
Rob KleinRob Klein
Chris HarropChris Harrop

How should your marketing strategies shift given continually shifting consumer attitudinal changes in response to the ongoing COVID-19 pandemic? What does the newest data say?

Find out by joining my friend and “researcher extraordinaire,” Rob Klein, MGMA’s Chris Harrop, and me as we dig into his brand new “Wave III” omnibus study, originally presented on July 23, 2020.

Join us to discover:

  • Where are we on this journey?
  • How do we get patients back?
  • Perceptions of how healthcare organizations are handing the crisis
  • Behaviors before and after the Coronavirus
  • What to do next?


Rob Klein, MA
Klein & Partners

Rob is CEO of a premier full-service market research and brand consulting firm focused solely on helping clients in a healthcare environment optimize their brand voice. They specialize in brand development and brand research, ad testing and tracking, digital experience research, market segmentation, and service line decision making research.

Stewart Gandolf
Healthcare Success

Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide.

Chris Harrop
Chris Harrop
Senior Editorial Manager

Chris serves as editor in chief of MGMA Connection magazine and oversees the association’s content publications while also serving as a contributing author for the organization. Prior to MGMA, he was managing editor of multiple news organizations in the Denver metro area.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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