Victoria Shepherd is a Technical Program Manager - SEO at Healthcare Success, specializing in multi-location patient acquisition, digital visibility, and revenue growth for provider groups, PE-backed platforms, and specialty practices.

With more than 15 years of experience spanning healthcare, SaaS, and financial services, Victoria has held progressive marketing leadership roles at organizations including Florida Blue/GuideWell, Zyter|TruCare, and Insurety Capital. Her career has been defined by building modern demand engines that connect marketing activity to measurable financial outcomes — from enterprise website migrations that preserve organic traffic to local SEO frameworks managing hundreds of provider listings and Google Business Profiles.

Her core strengths include SEO and paid media strategy, multi-location local search optimization, marketing analytics and attribution (GA4, Looker, HubSpot), conversion rate optimization, and AI-enabled workflow automation. At Healthcare Success, she partners with executive and clinical leadership to deploy medical schema, elevate physician thought-leadership profiles, and tie campaign performance directly to patient volume and ROI.

Victoria approaches every engagement with a data-first mindset and a collaborative style, working across creative, clinical, and operations teams to compress timelines and scale what works. She is a contributing writer for Search Engine Land, an editorial board member and author for the Journal of Digital & Social Media Marketing, a longtime contributor to Search Engine Journal, and a speaker at Pubcon. She holds certifications in HubSpot Inbound Marketing, Sales Enablement, Google Analytics, and AirOps Content Engineering.