Samantha Masters is the Local SEO Marketing Manager at Healthcare Success, specializing in location-based search strategies for multi-location healthcare groups, hospital systems, and specialty practices looking to dominate their local markets.

With seven years of experience in digital marketing and a background in lead generation, Samantha brings deep expertise in SEO, technical SEO, and local search optimization, with additional experience in paid media and email marketing. Her diverse skill set allows her to collaborate seamlessly across teams and understand the full marketing funnel—from initial patient discovery through conversion—ensuring local SEO strategies align with broader patient acquisition goals.

Samantha’s work drives measurable patient growth through improved local visibility in search engines, AI search, and maps. She helps healthcare organizations be visible where patients are actively searching, using performance insights to refine strategies and maximize impact. Her approach combines technical precision with a holistic view of the patient journey, helping medical groups, health systems, and specialty practices capture more local patient volume and strengthen their market position.

She holds a BS in Marketing and an MBA from Southwest Baptist University. Outside of work, Samantha is an avid reader, a certified scuba diver, and enjoys traveling and spending time with her family.