Madison Keilman is a Paid Media Strategist, best known for driving measurable patient growth and ROI for healthcare organizations through data-driven digital advertising.

With 6 years of experience in digital marketing as a media buyer, her background spans a wide range of healthcare sectors, including substance use and mental health rehabs, dermatology groups, and specialty clinicians such as pain management and male fertility practices. She has partnered with both independent practices and multi-location, growth-focused healthcare organizations to scale patient acquisition efficiently while maintaining performance discipline. 

Her expertise centers on paid media strategy and execution, with a strong focus on Google Ads, Meta Ads, TikTok Ads, and full-funnel performance optimization. She specializes in audience targeting, budget efficiency, conversion optimization, and translating complex platform data into actionable insights that directly impact patient volume and revenue. Her work consistently prioritizes aligning media strategy with real business outcomes. 

She takes a deeply data-driven, ROI-focused approach, collaborating closely with clinical and operational teams to ensure marketing performance supports intake, admissions, and long-term growth goals. By connecting media performance to downstream patient and business outcomes, she helps healthcare organizations invest with confidence and clarity. 

She was also a guest speaker for the SHSMD webinar, Why Digital Media Is Your Secret Weapon to Bounce Back, where she shared best practices for maximizing paid media dollars in the healthcare sector in an era where AI is increasingly encroaching on organic traffic.