With over three decades of experience in traditional media, Charlie DeNatale is recognized by peers and industry specialists as a respected media buyer, negotiator, planner and strategic thinker. After working for multiple ad agencies, he joined Healthcare Success in 2014, combining his skills as a media buyer and presenter to enhance the growth of healthcare clients in multiple media markets.  

Charlie's recognition in the media buying space is further supported by his career accomplishment: purchasing traditional media in virtually every city and town in the US (200 DMAs). He prides himself on his adept media strategy, research, planning, buying, and implementation of both direct response and branded media campaigns.

Solidifying his role as Senior Media Buyer with Healthcare Success, Charlie has collaborated with an expert digital team and expanded his strategic thinking to focus on complete holistic media strategies that support businesses in the healthcare sector.  He has also been a keynote speaker on media at various industry conferences and has appeared on podcasts and radio shows.

Charlie is from New York City and has made California his home since 1989.  Beyond healthcare, he has successfully overseen hundreds of media campaigns for higher education, finance, and sports entities.