Agency Director of Client Services specializing in performance digital marketing for healthcare organizations, multi-location medical groups, and enterprise brands. Kristen Morlett is best known for leading complex client portfolios, driving measurable growth, and building long-term partnerships across high-stakes, regulated industries.

With more than 20 years of experience in integrated digital marketing, she has led senior-level relationships across healthcare, B2B, and B2C sectors, partnering with health systems, specialty practices, and enterprise organizations navigating long purchase cycles and evolving patient expectations. Her background spans agency leadership, demand generation, and account strategy, with deep expertise in managing large books of business and high-performing cross-functional teams.

Her core strengths include integrated marketing strategy, demand generation, account-based marketing, paid and organic media, conversational and AI-enabled marketing technologies, and navigating complex customer and patient journeys. She is highly fluent in agency financial management and is known for aligning marketing performance with revenue outcomes.

Throughout her career, she has helped clients achieve sustained growth through improved patient and lead acquisition, stronger brand positioning, and higher ROI across digital channels. Most recently, she drove $2.5M in upsell revenue within a single year while managing portfolios valued up to $5M and media budgets exceeding $4M annually.

Her approach is data-driven, collaborative, and relationship-first—acting as a true business partner to executive stakeholders while guiding internal teams toward consistent, accountable performance.