Enhance Your Healthcare Marketing Knowledge with Free ArticlesSelected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Google’s Search for Quality Website Content in Healthcare MarketingPhysician Practices Revisit Telehealth to Monetize Time and Differentiate7 Media Buying Myths: Reducing Financial Risk in Healthcare AdvertisingCAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa)YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to UsePicture This: Using the Explosive Trend to Visuals in Social Media10 Easy-to-Do Tips to Getting More Value from LinkedInThe Curious Origin of Unwanted Email: Keeping Healthcare Marketing in the Safe Zone4 Tested Ways to Uncover New Healthcare Business Opportunities7 Tips to Writing the Perfect Healthcare Email Subject LinePractical Alternatives for Doctors Who Hate “Black Hat” SellingFollow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no riskNine Free Ways to Quickly Engage Patients and Build Enduring LoyaltyThe Science of Case Acceptance: Shaping the New Patient ExperienceThe paradox of disappearing patientsDOs and DON’Ts of Creating a Marketing-Smart Practice NameUsing the Six Principles of Persuasion in Healthcare Marketing2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to UseDoctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in RecessionHow to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year“Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor MarketingOur Last “iPad-and-Hospital-Marketing” Article Ever (Maybe)Controlling The Message for Better Outcomes and Medical Practice ReputationGoogle Just Made Your Practice or Hospital Website Disappear. (Seriously.)Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR CautionWhat the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising AgencyReferral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It FlowingCoping with Change: Squaring Away Your Physician Marketing and Personal GoalsThe Purple Cows and White Coats of Medical Practice AdvertisingSteve Jobs’ Three Lessons for Healthcare MarketingPhysician Marketing Dangers and Opportunities Grow as Doctor Employment ShiftsThe Number One Reason That Hospital Advertising FailsThe Forgotten Step That Makes All the Difference to Patient ExperienceUsing QR Codes: Where, When and Why for Hospital and Medical Practice AdvertisingHow to Trigger Word of Mouth Advertising and Physician Practice ReferralsPlacing The Patient At Center Of The Doctor-Patient RelationshipThe Semantics of Successful Healthcare and Hospital MarketingWhy Your Hospital Marketing Needs a Mobile Strategy and How to Get StartedMastering the Art of Healthy Storytelling for Better Physician MarketingKeep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal IssuesThe First 14 Immutable Rules for Successful Healthcare Public RelationsHow to Give Your Healthcare Facebook Visitors Reasons to LIKE You10 Easy-to-Do Tips to Getting More Value from LinkedInYouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing3 Top Reasons Why Doctors Need to Keep an Open Mind About Social MediaSuccess Assurance: Three Times to Consider Financing Your Healthcare Marketing EffortThe Practice Culture: What Internal Marketing is Really All AboutFacebook Fundamentals: A Guide to Social Media in Healthcare MarketingWhat Does Your eSignature Block Say About You? Probably Far Less Than It Could.Creating an Effective Marketing-Based Logo That Works Better Than Swoosh7 Dangerous Legal Issues to Avoid in Doctor AdvertisingHow Bottom-Line Success is Really About Creating Top-Line Relationships in HealthcareAdvertising Jingles: Marketing Secret Weapon or a Waste of Time?Eight Public Speaking Tips for Maximum Marketing MileageThere Are Six, and Only Six, Ways to Market Any Healthcare OrganizationTroubling Reasons Why Healthcare Providers Must Be Motivational CommunicatorsRe-Thinking Healthcare Advertising Offers5 Best Practice Concepts to Improve Marketing to Physicians7 Insightful Tips for Better Healthcare Marketing Direct Response ResultsHow Digital Signage Systems Improve Health ServicesGreat Customer Service in Ten Seconds… Or LessHow Healthcare Marketing is Like Drilling for Oil7 Easy Steps to Capture Email Addresses and Why You ShouldIs Your Professional Photo as Good as Your Professional Reputation?16 Reasons: The Short List of Why Healthcare Providers MarketHow To Start Getting Patients FromYour Healthcare Website TOMORROWMarketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic StormUpdating your Website for Fun and ProfitOpportunities to Partner-and-Prosper with Area ProvidersRedefining the Concept of “Selling” in HealthcareThe 3 Cs for Winning Professional-to-Professional ReferralsYour In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?Frontline of Doctor Marketing: Listen to the Voice of the PatientAffordable Creative Television Ads that Deliver Impact and Results10 Ways to Attract New Patients from Your Favorite Local CompaniesHealthcare Website Visibility: Making Friends with Spiders, Crawlers & BotsPretty Poison: When Graphics Kill Your Healthcare Marketing MessageThe 9 Essentials of Improving Patient RetentionHow to define your target audience – a critical health care marketing success factorThe 7 All-Time Most Frequently Asked Questions about Healthcare MarketingWinning with Print: Nuts and Bolts of Magazine & Newspaper AdvertisingThe Free “Performance Dashboard” For Your Healthcare Marketing WebsiteHealthcare marketing to protect your business from the recession, healthcare reform, competition and changeTwitter Tips: Social Media & Healthcare MarketingHow to Profit from LinkedInHealthcare Radio Rules: Low rates open the door to a highly-effective medical marketing toolHow to build your brand through staff, office and locationA goal without a plan is just a wishSearch engine optimization strategies for doctors who are tired of being the “invisible man” (or woman) online.What Is A Healthcare Marketing Plan? (And Why You Need One)Avoid the 7 mistakes people make when getting their medical brochures createdJust say no to “Spaghetti marketing” (Follow a marketing plan instead)How to Create A Powerful, Differentiating Brand For Your Healthcare BusinessHow to Establish Your Marketing Budget ScientificallyLike these articles? Get your Free subscription to Healthcare Success Marketing Advisor and enjoy more articles every week.Listen to Free Tracks from Our CD Set Designed For Healthcare Practices and Organizations On A Limited BudgetIntroduction to practice marketingBest practices to grow your profitsBuild your reputation or “brand”Create systems so that your patients refer in droves(internal Marketing)Attract new patients through ethical powerful external marketingSearch Engine Optimization (how to get found)How to triple your number of doctor referralsHow to hire outstanding creative talentPartner with us for success. Let our marketing expertise help build your Healthcare Organization now. 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– Jonathan Calure, MD