Enhance Your Healthcare Marketing Knowledge with Free Articles

Selected from recent Healthcare Success Marketing Advisor topics

Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them.

Physician Practices Revisit Telehealth to Monetize Time and Differentiate

7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising

CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa)

YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use

10 Easy-to-Do Tips to Getting More Value from LinkedIn

The Curious Origin of Unwanted Email: Keeping Healthcare Marketing in the Safe Zone

4 Tested Ways to Uncover New Healthcare Business Opportunities

7 Tips to Writing the Perfect Healthcare Email Subject Line

Practical Alternatives for Doctors Who Hate “Black Hat” Selling

Follow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no risk

The Science of Case Acceptance: Shaping the New Patient Experience

The paradox of disappearing patients

DOs and DON’Ts of Creating a Marketing-Smart Practice Name

Using the Six Principles of Persuasion in Healthcare Marketing

2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use

Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession

How to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year

Our Last “iPad-and-Hospital-Marketing” Article Ever (Maybe)

Controlling The Message for Better Outcomes and Medical Practice Reputation

Google Just Made Your Practice or Hospital Website Disappear. (Seriously.)

Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR Caution

What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?

3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency

Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing

Coping with Change: Squaring Away Your Physician Marketing and Personal Goals

The Purple Cows and White Coats of Medical Practice Advertising

Steve Jobs’ Three Lessons for Healthcare Marketing

Physician Marketing Dangers and Opportunities Grow as Doctor Employment Shifts

The Forgotten Step That Makes All the Difference to Patient Experience

Using QR Codes: Where, When and Why for Hospital and Medical Practice Advertising

Placing The Patient At Center Of The Doctor-Patient Relationship

The Semantics of Successful Healthcare and Hospital Marketing

Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started

Mastering the Art of Healthy Storytelling for Better Physician Marketing

Keep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal Issues

How to Give Your Healthcare Facebook Visitors Reasons to LIKE You

10 Easy-to-Do Tips to Getting More Value from LinkedIn

YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing

Success Assurance: Three Times to Consider Financing Your Healthcare Marketing Effort

The Practice Culture: What Internal Marketing is Really All About

Facebook Fundamentals: A Guide to Social Media in Healthcare Marketing

What Does Your eSignature Block Say About You? Probably Far Less Than It Could.

Creating an Effective Marketing-Based Logo That Works Better Than Swoosh

7 Dangerous Legal Issues to Avoid in Doctor Advertising

Advertising Jingles: Marketing Secret Weapon or a Waste of Time?

Eight Public Speaking Tips for Maximum Marketing Mileage

There Are Six, and Only Six, Ways to Market Any Healthcare Organization

Troubling Reasons Why Healthcare Providers Must Be Motivational Communicators

Re-Thinking Healthcare Advertising Offers

5 Best Practice Concepts to Improve Marketing to Physicians

7 Insightful Tips for Better Healthcare Marketing Direct Response Results

How Digital Signage Systems Improve Health Services

How Healthcare Marketing is Like Drilling for Oil

7 Easy Steps to Capture Email Addresses and Why You Should

Is Your Professional Photo as Good as Your Professional Reputation?

How To Start Getting Patients FromYour Healthcare Website TOMORROW

Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm

Updating your Website for Fun and Profit

Opportunities to Partner-and-Prosper with Area Providers

Redefining the Concept of “Selling” in Healthcare

The 3 Cs for Winning Professional-to-Professional Referrals

Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?

Frontline of Doctor Marketing: Listen to the Voice of the Patient

Affordable Creative Television Ads that Deliver Impact and Results

10 Ways to Attract New Patients from Your Favorite Local Companies

Healthcare Website Visibility: Making Friends with Spiders, Crawlers & Bots

Pretty Poison: When Graphics Kill Your Healthcare Marketing Message

The 9 Essentials of Improving Patient Retention

The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing

The Free “Performance Dashboard” For Your Healthcare Marketing Website

Healthcare marketing to protect your business from the recession, healthcare reform, competition and change

Twitter Tips: Social Media & Healthcare Marketing

How to Profit from LinkedIn

Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool

How to build your brand through staff, office and location

A goal without a plan is just a wish

What Is A Healthcare Marketing Plan? (And Why You Need One)

Just say no to “Spaghetti marketing” (Follow a marketing plan instead)

How to Create A Powerful, Differentiating Brand For Your Healthcare Business

How to Establish Your Marketing Budget Scientifically

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