Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Google’s Search for Quality Website Content in Healthcare Marketing Physician Practices Revisit Telehealth to Monetize Time and Differentiate 7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa) YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing 2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use Picture This: Using the Explosive Trend to Visuals in Social Media 10 Easy-to-Do Tips to Getting More Value from LinkedIn The Curious Origin of Unwanted Email: Keeping Healthcare Marketing in the Safe Zone 4 Tested Ways to Uncover New Healthcare Business Opportunities 7 Tips to Writing the Perfect Healthcare Email Subject Line Practical Alternatives for Doctors Who Hate “Black Hat” Selling Follow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no risk Nine Free Ways to Quickly Engage Patients and Build Enduring Loyalty The Science of Case Acceptance: Shaping the New Patient Experience The paradox of disappearing patients DOs and DON’Ts of Creating a Marketing-Smart Practice Name Using the Six Principles of Persuasion in Healthcare Marketing 2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession How to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year “Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor Marketing Our Last “iPad-and-Hospital-Marketing” Article Ever (Maybe) Controlling The Message for Better Outcomes and Medical Practice Reputation Google Just Made Your Practice or Hospital Website Disappear. (Seriously.) Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR Caution What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing? 3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing Coping with Change: Squaring Away Your Physician Marketing and Personal Goals The Purple Cows and White Coats of Medical Practice Advertising Steve Jobs’ Three Lessons for Healthcare Marketing Physician Marketing Dangers and Opportunities Grow as Doctor Employment Shifts The Number One Reason That Hospital Advertising Fails The Forgotten Step That Makes All the Difference to Patient Experience Using QR Codes: Where, When and Why for Hospital and Medical Practice Advertising How to Trigger Word of Mouth Advertising and Physician Practice Referrals Placing The Patient At Center Of The Doctor-Patient Relationship The Semantics of Successful Healthcare and Hospital Marketing Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started Mastering the Art of Healthy Storytelling for Better Physician Marketing Keep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal Issues The First 14 Immutable Rules for Successful Healthcare Public Relations How to Give Your Healthcare Facebook Visitors Reasons to LIKE You 10 Easy-to-Do Tips to Getting More Value from LinkedIn YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing 3 Top Reasons Why Doctors Need to Keep an Open Mind About Social Media Success Assurance: Three Times to Consider Financing Your Healthcare Marketing Effort The Practice Culture: What Internal Marketing is Really All About Facebook Fundamentals: A Guide to Social Media in Healthcare Marketing What Does Your eSignature Block Say About You? Probably Far Less Than It Could. Creating an Effective Marketing-Based Logo That Works Better Than Swoosh 7 Dangerous Legal Issues to Avoid in Doctor Advertising How Bottom-Line Success is Really About Creating Top-Line Relationships in Healthcare Advertising Jingles: Marketing Secret Weapon or a Waste of Time? Eight Public Speaking Tips for Maximum Marketing Mileage There Are Six, and Only Six, Ways to Market Any Healthcare Organization Troubling Reasons Why Healthcare Providers Must Be Motivational Communicators Re-Thinking Healthcare Advertising Offers 5 Best Practice Concepts to Improve Marketing to Physicians 7 Insightful Tips for Better Healthcare Marketing Direct Response Results How Digital Signage Systems Improve Health Services Great Customer Service in Ten Seconds… Or Less How Healthcare Marketing is Like Drilling for Oil 7 Easy Steps to Capture Email Addresses and Why You Should Is Your Professional Photo as Good as Your Professional Reputation? 16 Reasons: The Short List of Why Healthcare Providers Market How To Start Getting Patients FromYour Healthcare Website TOMORROW Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm Updating your Website for Fun and Profit Opportunities to Partner-and-Prosper with Area Providers Redefining the Concept of “Selling” in Healthcare The 3 Cs for Winning Professional-to-Professional Referrals Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake? Frontline of Doctor Marketing: Listen to the Voice of the Patient Affordable Creative Television Ads that Deliver Impact and Results 10 Ways to Attract New Patients from Your Favorite Local Companies Healthcare Website Visibility: Making Friends with Spiders, Crawlers & Bots Pretty Poison: When Graphics Kill Your Healthcare Marketing Message The 9 Essentials of Improving Patient Retention How to define your target audience – a critical health care marketing success factor The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing Winning with Print: Nuts and Bolts of Magazine & Newspaper Advertising The Free “Performance Dashboard” For Your Healthcare Marketing Website Healthcare marketing to protect your business from the recession, healthcare reform, competition and change Twitter Tips: Social Media & Healthcare Marketing How to Profit from LinkedIn Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool How to build your brand through staff, office and location A goal without a plan is just a wish Search engine optimization strategies for doctors who are tired of being the “invisible man” (or woman) online. What Is A Healthcare Marketing Plan? (And Why You Need One) Avoid the 7 mistakes people make when getting their medical brochures created Just say no to “Spaghetti marketing” (Follow a marketing plan instead) How to Create A Powerful, Differentiating Brand For Your Healthcare Business How to Establish Your Marketing Budget Scientifically Like these articles? Get your Free subscription to Healthcare Success Marketing Advisor and enjoy more articles every week. Listen to Free Tracks from Our CD Set Designed For Healthcare Practices and Organizations On A Limited Budget Introduction to practice marketing Best practices to grow your profits Build your reputation or “brand” Create systems so that your patients refer in droves (internal Marketing) Attract new patients through ethical powerful external marketing Search Engine Optimization (how to get found) How to triple your number of doctor referrals How to hire outstanding creative talent Partner with us for success. Let our marketing expertise help build your Healthcare Organization now. Call us today at (800) 656-0907.
– Jonathan Calure, MD