Enhance Your Healthcare Marketing Knowledge with Free Articles
Selected from recent Healthcare Success Marketing Advisor topics
Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them.
Physician Practices Revisit Telehealth to Monetize Time and Differentiate
7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising
CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa)
YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use
10 Easy-to-Do Tips to Getting More Value from LinkedIn
The Curious Origin of Unwanted Email: Keeping Healthcare Marketing in the Safe Zone
4 Tested Ways to Uncover New Healthcare Business Opportunities
7 Tips to Writing the Perfect Healthcare Email Subject Line
Practical Alternatives for Doctors Who Hate “Black Hat” Selling
Follow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no risk
The Science of Case Acceptance: Shaping the New Patient Experience
The paradox of disappearing patients
DOs and DON’Ts of Creating a Marketing-Smart Practice Name
Using the Six Principles of Persuasion in Healthcare Marketing
2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use
Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession
How to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year
Our Last “iPad-and-Hospital-Marketing” Article Ever (Maybe)
Controlling The Message for Better Outcomes and Medical Practice Reputation
Google Just Made Your Practice or Hospital Website Disappear. (Seriously.)
Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR Caution
What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?
3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency
Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing
Coping with Change: Squaring Away Your Physician Marketing and Personal Goals
The Purple Cows and White Coats of Medical Practice Advertising
Steve Jobs’ Three Lessons for Healthcare Marketing
Physician Marketing Dangers and Opportunities Grow as Doctor Employment Shifts
The Forgotten Step That Makes All the Difference to Patient Experience
Using QR Codes: Where, When and Why for Hospital and Medical Practice Advertising
Placing The Patient At Center Of The Doctor-Patient Relationship
The Semantics of Successful Healthcare and Hospital Marketing
Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started
Mastering the Art of Healthy Storytelling for Better Physician Marketing
Keep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal Issues
How to Give Your Healthcare Facebook Visitors Reasons to LIKE You
10 Easy-to-Do Tips to Getting More Value from LinkedIn
YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
Success Assurance: Three Times to Consider Financing Your Healthcare Marketing Effort
The Practice Culture: What Internal Marketing is Really All About
Facebook Fundamentals: A Guide to Social Media in Healthcare Marketing
What Does Your eSignature Block Say About You? Probably Far Less Than It Could.
Creating an Effective Marketing-Based Logo That Works Better Than Swoosh
7 Dangerous Legal Issues to Avoid in Doctor Advertising
Advertising Jingles: Marketing Secret Weapon or a Waste of Time?
Eight Public Speaking Tips for Maximum Marketing Mileage
There Are Six, and Only Six, Ways to Market Any Healthcare Organization
Troubling Reasons Why Healthcare Providers Must Be Motivational Communicators
Re-Thinking Healthcare Advertising Offers
5 Best Practice Concepts to Improve Marketing to Physicians
7 Insightful Tips for Better Healthcare Marketing Direct Response Results
How Digital Signage Systems Improve Health Services
How Healthcare Marketing is Like Drilling for Oil
7 Easy Steps to Capture Email Addresses and Why You Should
Is Your Professional Photo as Good as Your Professional Reputation?
How To Start Getting Patients FromYour Healthcare Website TOMORROW
Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm
Updating your Website for Fun and Profit
Opportunities to Partner-and-Prosper with Area Providers
Redefining the Concept of “Selling” in Healthcare
The 3 Cs for Winning Professional-to-Professional Referrals
Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?
Frontline of Doctor Marketing: Listen to the Voice of the Patient
Affordable Creative Television Ads that Deliver Impact and Results
10 Ways to Attract New Patients from Your Favorite Local Companies
Healthcare Website Visibility: Making Friends with Spiders, Crawlers & Bots
Pretty Poison: When Graphics Kill Your Healthcare Marketing Message
The 9 Essentials of Improving Patient Retention
The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing
The Free “Performance Dashboard” For Your Healthcare Marketing Website
Healthcare marketing to protect your business from the recession, healthcare reform, competition and change
Twitter Tips: Social Media & Healthcare Marketing
How to Profit from LinkedIn
Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool
How to build your brand through staff, office and location
A goal without a plan is just a wish
What Is A Healthcare Marketing Plan? (And Why You Need One)
Just say no to “Spaghetti marketing” (Follow a marketing plan instead)
How to Create A Powerful, Differentiating Brand For Your Healthcare Business
How to Establish Your Marketing Budget Scientifically
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