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Selected from recent Healthcare Success Marketing Advisor topics

Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them.

• Google’s Search for Quality Website Content in Healthcare Marketing
• Physician Practices Revisit Telehealth to Monetize Time and Differentiate
• 7 Media Buying Myths: Reducing Financial Risk in Healthcare Advertising
• CAMP: What a Medical Advertising Agency Wants in an Ideal Client (and Vice Versa)
• YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
• 2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use
• Picture This: Using the Explosive Trend to Visuals in Social Media
• 10 Easy-to-Do Tips to Getting More Value from LinkedIn
• The Curious Origin of Unwanted Email: Keeping Healthcare Marketing in the Safe Zone
• 4 Tested Ways to Uncover New Healthcare Business Opportunities
• 7 Tips to Writing the Perfect Healthcare Email Subject Line
• Practical Alternatives for Doctors Who Hate “Black Hat” Selling
• Follow the principles of Evidence-Based Marketing™ to grow your practice profits with virtually no risk
• Nine Free Ways to Quickly Engage Patients and Build Enduring Loyalty
• The Science of Case Acceptance: Shaping the New Patient Experience
• The paradox of disappearing patients
• DOs and DON’Ts of Creating a Marketing-Smart Practice Name
• Using the Six Principles of Persuasion in Healthcare Marketing
• 2012: Medical Marketing’s Year of the Video-Creative Examples You’ll Want to Use
• Doctors and Hospitals Take Note: Dentists Take a Public Punch for Marketing in Recession
• How to Avoid the #1 Mistake in Your Medical Practice Marketing Plan for the New Year
• “Nobody Expects the Spanish Inquisition” – a Surprising Lesson for Doctor Marketing
• Our Last “iPad-and-Hospital-Marketing” Article Ever (Maybe)
• Controlling The Message for Better Outcomes and Medical Practice Reputation
• Google Just Made Your Practice or Hospital Website Disappear. (Seriously.)
• Reporters Can Be Digging for Dirt, Not Digging for Gold: A Healthcare PR Caution
• What the Heck Is the Hawthorne Effect and How Can It Help Hospital and Healthcare Marketing?
• 3 Critical Questions to Ask Yourself Before You Hire a Healthcare Advertising Agency
• Referral Pipeline Rules Made Simple: Physician Marketing Basics That Keep It Flowing
• Coping with Change: Squaring Away Your Physician Marketing and Personal Goals
• The Purple Cows and White Coats of Medical Practice Advertising
• Steve Jobs’ Three Lessons for Healthcare Marketing
• Physician Marketing Dangers and Opportunities Grow as Doctor Employment Shifts
• The Number One Reason That Hospital Advertising Fails
• The Forgotten Step That Makes All the Difference to Patient Experience
• Using QR Codes: Where, When and Why for Hospital and Medical Practice Advertising
• How to Trigger Word of Mouth Advertising and Physician Practice Referrals
• Placing The Patient At Center Of The Doctor-Patient Relationship
• The Semantics of Successful Healthcare and Hospital Marketing
• Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started
• Mastering the Art of Healthy Storytelling for Better Physician Marketing
• Keep Your Healthcare Marketing on the Safe Side of HIPAA and Other Legal Issues
• The First 14 Immutable Rules for Successful Healthcare Public Relations
• How to Give Your Healthcare Facebook Visitors Reasons to LIKE You
• 10 Easy-to-Do Tips to Getting More Value from LinkedIn
• YouTube Overview: 12 Helpful Tips About Using Video Sharing in Healthcare Marketing
• 3 Top Reasons Why Doctors Need to Keep an Open Mind About Social Media
• Success Assurance: Three Times to Consider Financing Your Healthcare Marketing Effort
• The Practice Culture: What Internal Marketing is Really All About
• Facebook Fundamentals: A Guide to Social Media in Healthcare Marketing
• What Does Your eSignature Block Say About You? Probably Far Less Than It Could.
• Creating an Effective Marketing-Based Logo That Works Better Than Swoosh
• 7 Dangerous Legal Issues to Avoid in Doctor Advertising
• How Bottom-Line Success is Really About Creating Top-Line Relationships in Healthcare
• Advertising Jingles: Marketing Secret Weapon or a Waste of Time?
• Eight Public Speaking Tips for Maximum Marketing Mileage
• There Are Six, and Only Six, Ways to Market Any Healthcare Organization
• Troubling Reasons Why Healthcare Providers Must Be Motivational Communicators
• Re-Thinking Healthcare Advertising Offers
• 5 Best Practice Concepts to Improve Marketing to Physicians
• 7 Insightful Tips for Better Healthcare Marketing Direct Response Results
• How Digital Signage Systems Improve Health Services
• Great Customer Service in Ten Seconds… Or Less
• How Healthcare Marketing is Like Drilling for Oil
• 7 Easy Steps to Capture Email Addresses and Why You Should
• Is Your Professional Photo as Good as Your Professional Reputation?
• 16 Reasons: The Short List of Why Healthcare Providers Market
• How To Start Getting Patients FromYour Healthcare Website TOMORROW
• Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm
• Updating your Website for Fun and Profit
• Opportunities to Partner-and-Prosper with Area Providers
• Redefining the Concept of “Selling” in Healthcare
• The 3 Cs for Winning Professional-to-Professional Referrals
• Your In-House Marketing Person: A Terrific Investment or a Disastrous Mistake?
• Frontline of Doctor Marketing: Listen to the Voice of the Patient
• Affordable Creative Television Ads that Deliver Impact and Results
• 10 Ways to Attract New Patients from Your Favorite Local Companies
• Healthcare Website Visibility: Making Friends with Spiders, Crawlers & Bots
• Pretty Poison: When Graphics Kill Your Healthcare Marketing Message
• The 9 Essentials of Improving Patient Retention
• How to define your target audience – a critical health care marketing success factor
• The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing
• Winning with Print: Nuts and Bolts of Magazine & Newspaper Advertising
• The Free “Performance Dashboard” For Your Healthcare Marketing Website
• Healthcare marketing to protect your business from the recession, healthcare reform, competition and change
• Twitter Tips: Social Media & Healthcare Marketing
• How to Profit from LinkedIn
• Healthcare Radio Rules: Low rates open the door to a highly-effective medical marketing tool
• How to build your brand through staff, office and location
• A goal without a plan is just a wish
• Search engine optimization strategies for doctors who are tired of being the “invisible man” (or woman) online.
• What Is A Healthcare Marketing Plan? (And Why You Need One)
• Just say no to “Spaghetti marketing” (Follow a marketing plan instead)
• How to Create A Powerful, Differentiating Brand For Your Healthcare Business
• How to Establish Your Marketing Budget Scientifically

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