Search results for: word of mouth

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The Medical Practice Marketing Link Between Word of Mouth and Your Front Door

I’m not about to short-change the power of Word-of-Mouth (WOM) advertising. It is still useful and effective in physician marketing, but in the digital age, it has become quite a different critter from its original form. Once upon a time (now past), every doctor’s mental book about how to market a medical practice professes that […]
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How to Trigger Word of Mouth Advertising and Physician Practice Referrals

Lately we've been increasingly aware of the growing importance of word of mouth (WOM) advertising in physician practice marketing and medical marketing in general. WOM can be either positive (resulting in a patient referral and new business), or it can be negative (resulting in, well, nothing). Having experienced both edges of that sword, we all […]
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6 Ways to Intensify Digital Word-of-Mouth

More than a few physicians have gone into practice with the expectation, wish or hope, that marketing or advertising was mostly unnecessary. They believed that they would inspire a word-of-mouth-only (WOM) practice, and patient and professional referrals would do it all. Related: 9 Essential Steps to Improve Doctor Ratings Online That concept was popular, but […]
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Choosing a Hospital: The Power of Word-of-Mouth Marketing

A friend of ours is a one-person blend of Yelp-and-Angie’s-List of references, referrals and recommendations. This is a well-connected word-of-mouth resource for recommendations for life’s everyday needs. Just ask: They’ll suggest the best value in retail goods, where to find discounts on groceries, who to trust for reliable home handyman services. This a person who […]
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Physician Marketing and the Power of Word-of-Mouth

[Series Installment] There’s a line of thinking quietly at work among a few healthcare practices that says: “Simply being a good doctor will guarantee success.” A few satisfied patients will fuel “word-of- mouth,” and that’s all you need in business. There’s a lot of appeal to the idea of attracting new patients with near-no-cost marketing […]
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Yes...It is Possible for Doctor Marketing to Ignite Word-of-Mouth Advertising

Almost everyone with experience in physician marketing recognizes that word-of-mouth (WOM) advertising is (a) highly desirable, but (b) not an easy thing to inspire. After all, it’s far easier and more reliable to purchase time or space in the media and create a medical practice advertisement.
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Why Social Media Has Definitely Not Replaced Word-of-Mouth in Medical Practice Advertising

As we talk with doctors, physician marketing executives and others, we’ve detected a disturbing shift in thinking about Word of Mouth marketing. Many providers and healthcare communications professionals mistakenly regard “social media” as the techno-age replacement for Word of Mouth (WOM) marketing. For their medical practice marketing and doctor advertising—the misperception continues—having a website, perhaps […]
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Effective Word-of-Mouth Management and Measurement

In this audio interview from SHSMD, Jennifer Coleman of Baylor Health Care System (Dallas, TX) shares some insights about word-of-mouth marketing and the use of testimonials. Word-of-mouth, spoken or written, includes any medium, from face to face to digital. Any word of mouth, good or bad, depends on the quality of service provided and the level […]
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A Word About Word-of-Mouth Advertising: How to Dispel Old School Misconceptions.

We have a collection of “classic comments” in healthcare marketing. Here’s a sampler of what we hear from time to time from medical providers, office managers or facility administrators about the age-old and ever-popular Word-of-Mouth advertising (WOM). “The only marketing I need or want is word-of-mouth advertising.” Or maybe, “I’m really good at my profession, […]
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Marketing 101

By Joanne Bladd       June 2007 Healthcare Marketing 101 When it comes to running a practice, don't make the mistake of thinking that medicine is above money. Call it a career, call it a vocation, but call it a business, because your accountant does. The simple fact is; patients mean profits, and practices are like any […]
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Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

I have been fascinated with vanity phone numbers for a long time. Early in my career, I came up with 1-800-WORKOUT and 1-800-FITNESS at J. Walter Thompson for our client Health & Tennis Corporation (later Bally Total Fitness). At that time, they owned multiple brands in dozens of markets and required $500,000 a year to […]
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Articles

Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Google’s Search for Quality Website […]
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