Plastic Surgery Marketing and Advertising that Get Results
Plastic surgery marketing is competitive - everyone’s doing it.
Because aesthetic plastic surgery is dominated by elective procedures, you can’t lean on referrals for business. You must directly speak to patients through a well-planned and well-executed marketing plan. As a result, plastic surgery is saturated with campaigns. To compete, you need to stay at the forefront of tomorrow’s marketing and advertising strategies. However, when you’re spending your days helping patients look and feel their best, staying up-to-date can be difficult. That’s where we come in. We live and breathe healthcare marketing. For over 20 years, we’ve helped thousands of practices grow and prosper, including a prominent Beverly Hills plastic surgeon. We can help you too.
Boost your numbers and increase your plastic surgery case sizes by marketing to the right patients.
So many factors make up your plastic surgery marketing plan. It can be overwhelming. But our expert medical marketing strategists will conduct a thorough analysis of your practice in order to paint a complete picture of where you are now, where you want to go and how to get there. For example, one popular strategy is to focus your marketing efforts on just a few procedures to build a reputation of expertise. That strategy will require a different approach than establishing a more comprehensive brand. Reconstructive plastic surgery requires a different approach than aesthetic. The list goes on.
Crafting and communicating your plastic surgery brand sets your practice apart.
Your unique brand messaging attracts potential patients and influences your professional reputation. Patients considering plastic surgery — especially first-timers — are going to follow predictable paths to your practice:
- Word-of-mouth – Above everything else, patients are going to go to a plastic surgeon whose work they can admire in-person.
- Online reviews – Reputation management is mandatory. If a patient can’t ask someone they trust for a recommendation, they’ll turn to online crowdsourcing.
- Digital & traditional advertising – A popular, consistent presence will draw more patients. And “popular” doesn’t just mean well-known. It means you’ve developed a far-reaching, positive image.
Our specialists will develop each of these areas of your practice. While we work on your brand, all you have to do is keep performing amazing procedures. We’ll help you request referrals from satisfied patients, and our social media specialist will manage your reputation across every online platform. Finally, our talented artists, healthcare content strategists, web designers, and online plastic surgery SEO specialists will create beautiful and compelling advertisements, brochures and websites that generate interest and drive action. An “all fronts” marketing strategy is necessary to maximize your development and return-on-investment.
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