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Psychology Practice Marketing to Outshine Your Competition

Build your mental health practice with help from the experts.

As with other professions, psychologists today are dealing with increased competition. And that competition isn’t merely in the form of other professionals vying for the same patients.

While less so than in the past, mental health issues are still stigmatized, which interferes in various ways with people’s ability or willingness to access care. Also, some people who need or could benefit from behavioral health care fear the practice or process. Others feel shame. Mental health providers also contend with issues of the cost of their care and patients’ insurance coverage and/or ability to pay.

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To overcome competition and barriers, you must stand out.

In order to grow your mental health practice, you must break down these barriers, along with managing costs and caring for your patients. But how do you best—and most efficiently—accomplish this? How do you get prospective patients to understand your value proposition? And how do you go about establishing relationships with other healthcare providers? Other potential referral sources? The simple answer: Market and differentiate your practice, services and value.

Experienced professionals and proven methods focused on results.

At Healthcare Success, our mental health marketing strategists and consultants have broad experience and expertise across the healthcare spectrum in psychology and other behavioral health services. We’ve developed strategic, effective solutions and messages designed for the specific needs or programs, such as couples counseling, anxiety, depression, substance abuse, etc.

From sound Internet strategies such as psychology SEO and compelling marketing materials to healthcare content, advertising and public relations, our mental health care marketing professionals will recommend proven solutions to help you overcome your practice’s challenges, compete and thrive. Experience is what informs our results-driven strategies and tactics for mental health professionals. But it isn’t the only thing.

Just like psychology professionals, we emphasize ethics.

Along with decades of experience and time-tested healthcare practice marketing strategies and tactics, we understand the unique challenges and opportunities that psychology professionals face. And foremost on our minds at all times is the fact that reputation and ethics are central to everything mental health professionals do.

The Healthcare Success’ approach to marketing your behavioral and mental health services is to never compromise your ethics. Indeed, building, growing and enhancing your reputation are all part of our formula for success. So we recommend only ethical marketing strategies designed to differentiate your practice, stake its unique position within its marketplace, get noticed and attract the clients, cases and revenues you want. For more information about our experienced, informed approach to the unique marketing needs for psychology professionals, give us a call today.

Sound like what you're looking for?
Call us now at (800) 656-0907
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Choose the Expertise of a Google Partner for Your Healthcare Marketing Agency

Want to attract more patients from the Internet? Our digital marketing team is here to help. In fact, they are experts at search and display advertising, search engine optimization, reputation management, social media, websites, landing pages and more. In addition, we are a Certified Google Partner.
What our Healthcare Clients Say
  • Thank you! Thank you! Thank you! The seminar provides tested strategies and exposes you to multiple viewpoints that help you round out your marketing strategies and take it to the next level. My relationship with the experts at Healthcare Success is one of the most valuable professional relationships I have.
    Erin Franklin, Marketing Director, Chicago Vein Institute
  • Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.
    Jonathan Calure, MD
  • By the end of this month, I will have seen more than 100 more patients than the same month last year, which is a huge improvement (almost an entire extra month’s worth of patients in just 2 months)!
    Christopher Charon, MD
  • Very helpful in making us more effective and most importantly more efficient in our marketing and practice development strategies.
    Daniel J. Hall, MD
  • The best decision we could have made.
    Susan Hudson, MD
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The 7 Deadly Sins of Healthcare Marketing Free E-book and Newsletter

Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.

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