As with other professions, psychologists today are dealing with increased competition. And that competition isn’t merely in the form of other professionals vying for the same patients.
While less so than in the past, mental health issues are still stigmatized, which interferes in various ways with people’s ability or willingness to access care. Also, some people who need or could benefit from behavioral health care fear the practice or process. Others feel shame. Mental health providers also contend with issues of the cost of their care and patients’ insurance coverage and/or ability to pay.
In order to grow your mental health practice, you must break down these barriers, along with managing costs and caring for your patients. But how do you best—and most efficiently—accomplish this? How do you get prospective patients to understand your value proposition? And how do you go about establishing relationships with other healthcare providers? Other potential referral sources? The simple answer: Market and differentiate your practice, services and value.
At Healthcare Success, our mental health marketing strategists and consultants have broad experience and expertise across the healthcare spectrum in psychology and other behavioral health services. We’ve developed strategic, effective solutions and messages designed for the specific needs or programs, such as couples counseling, anxiety, depression, substance abuse, etc.
From sound Internet strategies such as psychology SEO and compelling marketing materials to healthcare content, advertising and public relations, our mental health care marketing professionals will recommend proven solutions to help you overcome your practice’s challenges, compete and thrive. Experience is what informs our results-driven strategies and tactics for mental health professionals. But it isn’t the only thing.
Along with decades of experience and time-tested healthcare practice marketing strategies and tactics, we understand the unique challenges and opportunities that psychology professionals face. And foremost on our minds at all times is the fact that reputation and ethics are central to everything mental health professionals do.
The Healthcare Success’ approach to marketing your behavioral and mental health services is to never compromise your ethics. Indeed, building, growing and enhancing your reputation are all part of our formula for success. So we recommend only ethical marketing strategies designed to differentiate your practice, stake its unique position within its marketplace, get noticed and attract the clients, cases and revenues you want. For more information about our experienced, informed approach to the unique marketing needs for psychology professionals, give us a call today.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.
