Today, optometry practices are in fierce competition for patients and customers who are actively pursued by ophthalmologists, national chains and box retailers. An optometrist trying to succeed in this environment needs to stake a unique, compelling position within the marketplace. You also need to uniquely differentiate your enterprise in the mind of the consumer and give people a compelling reason to choose you.
To survive and thrive as an eyecare practice, you have to engage your prospective patients and optical customers. You must reach them where they are and appeal to their needs, desires and sensibilities. You should engage them. In other word, you should be marketing to them aggressively and intelligently.
As an optometrist, you know that it doesn’t matter that an eye exam is performed. What matters is how it’s performed. The exam must be conducted thoroughly and with an understanding of the patient’s individual concerns. Vision care advertising and Internet strategies, or any other marketing strategy, must be precisely targeted.
Through a strategic and effective healthcare practice marketing plan for branding, public relations and communications, our experts will help your optometry practice, including its retail component, to:
At Healthcare Success, growing your bottom line is a primary objective. But we believe that our success with vision care clients is due in larger part to our focus on an ethical and proven approach. In fact, enhancing your reputation is an essential aspect of everything we do.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.