Optometry Practice Marketing That Delivers Patients
Today, optometry practices are in fierce competition for patients and customers who are actively pursued by ophthalmologists, national chains and box retailers. An optometrist trying to succeed in this environment needs to stake a unique, compelling position within the marketplace. You also need to uniquely differentiate your enterprise in the mind of the consumer and give people a compelling reason to choose you.
To survive and thrive as an eyecare practice, you have to engage your prospective patients and optical customers. You must reach them where they are and appeal to their needs, desires and sensibilities. You should engage them. In other word, you should be marketing to them aggressively and intelligently.
Become a leader in vision care with proven, effective strategies.
As an optometrist, you know that it doesn’t matter that an eye exam is performed. What matters is how it’s performed. The exam must be conducted thoroughly and with an understanding of the patient’s individual concerns. Vision care advertising and Internet strategies, or any other marketing strategy, must be precisely targeted.
Through a strategic and effective plan for branding, public relations and communications, our experts will help your optometry practice, including its retail component, to:
• Stake a unique, compelling position in your marketplace
• Be recognizably different from the competition
• Attract the right patients and customers
• Provide optimal care and services
• Maintain the highest standard of ethics
Market your optometry practice with the experts by your side.
At Healthcare Success, growing your bottom line is a primary objective. But we believe that our success with vision care clients is due in larger part to our focus on an ethical and proven approach. In fact, enhancing your reputation is an essential aspect of everything we do.
• Branding – For optometrists, unique differentiation is vital to success. We can help you establish a unified, cohesive and compelling brand message. From visual identity to a communications “voice,” you need to stand out from your competitors.
• Diversification and growth planning – Our strategists and consultants will help enhance your retail presentation so you can offer a wide variety of services and products, from frames and lenses to contacts, protective eyewear, low-vision aids and more.
• Advanced sales and service – We can help you build a team able to offer top-quality service and attention that truly stands out.
• Increased visibility – It all starts with getting noticed in cost-effective media placement.
• Internet strategy – Get the most out of your web presence and attract new patients, customers and referrals.
For more information about our marketing and advertising services for optometrists and other vision-care professionals, call us today at (800) 656-0907.
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Avoid the 7 Deadly Sins of Optometry Marketing
Marketing an optometry practice can be challenging – even painful if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover now how to avoid these ”Seven Deadly Sins.“ Plus, join over 30,000 subscribers with a free subscription to our Insight Newsletter.
What People Are Saying
“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”
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