Become a leader in vision care with proven, effective strategies.
As an optometrist, you know that it doesn’t matter that an eye exam is performed. What matters is how it’s performed. The exam must be conducted thoroughly and with an understanding of the patient’s individual concerns. Vision care advertising and Internet strategies, or any other marketing strategy, must be precisely targeted.
Through a strategic and effective healthcare practice marketing plan for branding, public relations and communications, our experts will help your optometry practice, including its retail component, to:
- Stake a unique, compelling position in your marketplace
- Be recognizably different from the competition
- Attract the right patients and customers
- Provide optimal care and services
- Maintain the highest standard of ethics
Market your optometry practice with the experts by your side.
At Healthcare Success, growing your bottom line is a primary objective. But we believe that our success with vision care clients is due in larger part to our focus on an ethical and proven approach. In fact, enhancing your reputation is an essential aspect of everything we do.
- Branding – For optometrists, unique differentiation is vital to success. We can help you establish a unified, cohesive and compelling brand message. From visual identity to a communications “voice,” you need to stand out from your competitors.
- Diversification and growth planning – Our strategists and consultants will help enhance your retail presentation so you can offer a wide variety of services and products, from frames and lenses to contacts, protective eyewear, low-vision aids and more.
- Advanced sales and service – We can help you build a team able to offer top-quality service and attention that truly stands out.
- Increased visibility – It all starts with getting noticed in cost-effective media placement.
- Internet strategy – Get the most out of your web presence and attract new patients, customers and referrals, in part through optometry SEO and a custom healthcare content marketing strategy.