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Consumer Brands

More healthcare consumers care about health and wellness than ever before. They’re researching alternative care options and taking better care of their health. They’re also incredibly digital-savvy. These factors present a massive opportunity for non-traditional health and wellness brands to attract a larger audience and increase revenue. At Healthcare Success, we’re expanding the boundaries of […]

How to Respond to Patient Reviews (+ Free Examples)

It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues. Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. […]

Why You Should Demand a Team of Healthcare Marketing Specialists

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle (not her real name) and I hit it off immediately. She told me about her demanding job and how she felt her […]

Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. I’ve compiled some of our most significant posts here, so you can easily reference them as you move into 2023. All Consuming Consumerism: Major Shifts & […]

9 Healthcare Marketing Trends to Embrace in 2023

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. It’s time to pay attention to what competitors offer and find ways to remove unnecessary obstacles to care. In this blog, I share nine healthcare marketing trends you […]

6 Crucial & Updated Medical Device Marketing Strategies

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 billion in 2022 to 964.90 billion in 2030). There are three main reasons for this: The United States has a large aging population and a long history of chronic disease. The Patient Protection and Affordable Care Act of […]

Planning for 2023: 10 Advanced Strategies for Marketing & Advertising

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations […]

Patient Recruitment in Clinical Trials

Whether you’re competing with other clinical trials for the exact same patients, struggling with minimal doctor-to-doctor referrals, or lacking clear recruitment tactics, enrolling highly-qualified clinical trial participants is challenging. At Healthcare Success, our team of marketing experts has specialized in finding, attracting, and delivering highly-qualified patient leads to doctors, physicians, and other healthcare providers for […]

What Is Geofencing and How It’s Used in Healthcare

What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How about offering Indy 500 ticket holders a free consultation at your Low T clinic? Or, providing your specialty services directly to those […]

12 Tips for Marketing to Affluent Consumers in Healthcare

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Of course, that’s often not the case. Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare […]

How to Optimize Your Website for Google’s Helpful Content Update

Google Search is always updating its algorithm, especially when it comes to content. As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. On August 25 of this year, the search giant rolled out yet another update, this time dubbed the “helpful content […]

Marketing 101

By Joanne Bladd June 2007 Healthcare Marketing 101 When it comes to running a practice, don't make the mistake of thinking that medicine is above money. Call it a career, call it a vocation, but call it a business, because your accountant does. The simple fact is; patients mean profits, and practices are like any […]

Women’s Health Marketing: How to Reach Women Healthcare Consumers

Women make over 85 percent of consumer purchases in the U.S. When it comes to the household, they make up to 90 percent of the healthcare decisions. Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. And yet women’s health marketing isn’t doing a […]

[Podcast] COVID Disruption & Its Indelible Mark on Healthcare Marketing

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. Not only that, but many doctors and nurses […]

Getting Started With Google Analytics 4 for Healthcare Brands

Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred […]

How to Market to Doctors and Other HCPs: Define Your Doctor Audience

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend […]

Marketing to Doctors and Physicians: Lead Generation That Works

By Stewart Gandolf, MBA (Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. While I intentionally wrote it with a quick, playful tone, more than sixteen years later, it remains one of our most popular posts. I recently updated it here for your reading pleasure!) Every time I run […]

doctor writing with patient suffering from back pain

Pain Management PPC

People who suffer from chronic pain each day want to find a doctor that can help them break free from their pain. You know you can help them, but your practice needs to compete with other pain management practices in your area. Unless you’re SEO is on-point, you’re probably not appearing as high on Google’s […]

Articles

Enhance Your Healthcare Marketing Knowledge with Free Articles Selected from recent Healthcare Success Marketing Advisor topics Enjoy this sampling of informative and educational articles from our Healthcare Success Marketing Advisor. When you are ready, contact us for a free consultation and marketing audit to learn how well your current efforts are doing and ways to improve them. Like these articles? Get your […]

Topics

Sample Healthcare Marketing and Medical Advertising Topics Our speakers have spoken at hundreds of venues across the USA and internationally about many healthcare marketing topics. Here are some additional ideas for your organization. For more information call (800) 656-0907. Online Reputation Management Supporting Your Patient Experience Program With Marketing Ethical Healthcare Marketing That Works Social Media […]

Hospital Marketing Plan

Crafting any hospital marketing plan is a near-impossible task. The principal challenge is to satisfy the numerous and diverse internal demands, and to do so with finite (and often shrinking) resources. It needs to be a cohesive, coordinated plan that effectively reaches your organization’s various audiences and serves or supports a range of service lines […]

Addiction Treatment Web Design

Approximately 10 percent of the U.S. population suffers from substance abuse or addiction. It’s important your practice has an informative, search engine-friendly, easy-to-use website so these people can find you. When people (or their loved ones) decide it’s time to seek help, we want your addiction treatment web design to stand out in terms of […]

Essential Doctor Referral Marketing Strategies

Essential Doctor Referral Marketing Strategies A dangerous tendency for some medical practices—providers that are primarily fueled by referrals from doctors—is to believe they don’t need to attract new patients. Having all your eggs in a singular conveyance is a high-risk proposition, and referral marketing is an ongoing “must.” In our experience with practices throughout the […]

How to Create a Doctor Marketing Plan

How to Create a Doctor Marketing Plan The essential elements of a marketing plan for a doctor’s office are surprisingly similar to many other service industries. But few industries and professions have experienced the sweeping (and continuing) changes in health care. Regardless of the professional specialty or sub-specialty, finding and attracting new patients is neither an […]

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice

7 Secrets to Successfully Marketing a Doctor’s Office To Grow Your Medical Practice One of the many definitions of marketing for a doctor’s office is: The ongoing process of finding, attracting and retaining patients. That’s simple, short…and more challenging than ever to achieve with success. Amid today’s constantly changing healthcare landscape, successful medical practitioners—the people […]

19 Creative Director Secrets for Your Next Photo Shoot

Today, healthcare brands have more photography and videography options than ever. For many situations, hiring professionals, such as a professional photographer, a production company, or a videographer, will be best. In other instances, you and your team can utilize a high-quality smartphone camera, affordable software programs, and inexpensive starter equipment to quickly, cheaply, and easily […]

11 Marketing Strategies that Support Personalized Healthcare

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and […]

Cosmetic Surgery SEO

The right words and proven SEO strategies help you gain patients and grow profits. Your cosmetic surgery practice is online, so why aren’t people finding you? Your site is likely missing three simple letters: SEO. It’s how to catapult your website to the first page of Google search results for keywords related to your services. […]

middle aged woman with correction lines before cosmetic surgery

Plastic Surgery Web Design

Just as your patients trust you to help them look their best, a custom-designed plastic surgery website can do the same for you. As consumer demand for cosmetic surgery continues to grow, so does your competition. And many of them are already established online. In fact, their practices could be coming up on Internet searches […]

Woman with beautiful legs after depilation at home

Vein Care Web Design

Can your patients find your vein care website online? If your online practice isn’t performing as well as you’d like, your patient lead list isn’t growing or you need a better way to communicate with your patients and pre-patients, then it’s time for a better website. Over 40 million Americans suffer from varicose veins. That […]

Vein Care SEO

How does free advertising sound to you? When your site ranks well in search engines like Google and Bing that’s exactly what you’re getting. So, how can you get there? Professional SEO for vein clinics delivers more website traffic—which translates to more leads, more patients and more revenue for your practice. Search engine optimization for […]

Vein Care PPC

Healthy veins are essential for maintaining good blood circulation throughout your body and keeping your heart, lungs, and kidneys in good working order. Pay per click can be a superhighway for leads, which helps keep your business healthy. Every online search returns hundreds of results, some more relevant than others. PPC for vein care is […]

Close-up of male doctor bandaging foot of female patient at doctor's office.

Urgent Care Web Design

Help your neighbors easily understand when they need to visit an emergency room or get expert help from your facility with concise urgent care web design from Healthcare Success. With the right educational content (that’s search engine-friendly), soothing imagery and an easy-to-navigate site, you’ll start redirecting foot traffic from the nearest emergency facility to your […]

Urgent Care SEO

There are patients searching for urgent care facilities in your area right now. Is your website appearing on top of their search results? If not, you’re missing out on business. When people are sick or hurting, they don’t want to spend a lot of time researching the best—and closest—urgent care location. You’ve got to appear […]

Reproductive Medicine Web Design

Help More Families with an Optimized Website for Your Practice Fertility rates are declining across the country, which means there are many people searching for a high-quality fertility clinic with a good reputation. Do you have an impressive website for reproductive medicine that promotes your statistics while reassuring infertile couples that having a baby remains […]

Reproductive Medicine SEO

Get Top Rankings in Your City for Fertility Clinics Women are waiting until later in life to start families, and many are seeking help from reproductive specialists as a result. With this ever-increasing market comes a lot of competition. It’s no longer enough just to have a website and good word-of-mouth marketing, you need to […]

Reproductive Medicine PPC

Increase brand awareness and grow your business with PPC for fertility clinics Many women are waiting until later in life to start families and, as a result, more and more people are looking online for fertility treatments and services. Unfortunately, unless you have a website with a robust SEO strategy that targets relevant keywords, location-based […]

Pain Management Web Design

Does the thought of developing a robust, effective, user-friendly website for your pain management practice leave you with unexplained aches and pains? With years of experience specializing in medical website design, Healthcare Success can take this off your to-do list. In fact, we’ll deliver pain management web design that will leave you wondering why you […]

Pain Management SEO

Search Engine Optimization for Pain Management Can your patients find you online? Even with an expertly designed website, if it’s not optimized, your business could be missing out on a substantial audience. Search engine optimization (SEO) for pain management clinics will help more potential patients find you online. When your site is optimized, search engines […]

magnetic resonance image (MRI) of the brain

Neurosurgery PPC

Help more people with PPC for neurosurgery Are you looking for the best way to attract more patients to your medical practice? Pay per click (PPC) ads for neurosurgery is a fast and efficient way gain more exposure in the online space. In fact, PPC for neurosurgery is one of the fastest ways to increase […]

Gastroenterology SEO

Be Seen First in Local Search Results for Gastroenterologists When people need a gastroenterologist, if they don’t have a referral, the first place they look is the internet. Search engines like Google and Bing are a patient’s best friend. In fact, nearly 4 million Google searches occur for a Gastroenterologist each year in the U.S. […]

Gastroenterology PPC

Gastroenterology PPC Can Maximize Your Advertising Dollar and Effectiveness The people who need your expertise are most certainly out there. According to the National Institutes of Health, upwards of 70 million Americans are afflicted with diseases of the digestive system. And one of the most efficient and effective ways to help them find you is […]

Closeup of dermatologist examining mole on back of male patient in clinic

Dermatology Web Design

Skin diseases in the United States affects more than 85 million people. This means you not only have a huge opportunity to attract new patients and increase revenue — you also have a lot of competition. Healthcare Success helps promote your unique offerings in a way that resonates with your audience, converts leads and leaves […]

Dermatology SEO

Why SEO for Dermatologists is so Important As you know, Dermatology is a highly competitive industry. Make sure your potential patients can find you quickly and easily online with professional dermatology SEO from Healthcare Success. We offer proven SEO strategies that will hoist your website above your competitors, to the top of the search results […]

Dermatology PPC

Reach more potential patients using pay per click One of the fastest ways to increase your brand awareness and reach more potential clients is through pay per click (PPC) campaigns. PPC for dermatology practices is cost-effective, too, because you can set your advertisements to run in only certain geographic areas as well as parameters for […]

Cardiology PPC

Pay Per Click strategies that connect you to your preferred patients. Pay Per Click advertising is just what it says. You pay only when someone clicks your ad, which is targeted to the people you want to reach. They are the patients you want because they need what you provide. PPC is cost effective and […]

Periodontics Web Design

Periodontal Web Design That Educates Your Patients More than half of Americans over age 30 need periodontal treatment. Make sure residents in your target areas can find you with periodontics web design that is easy-to-use and navigate. Why does your periodontal practice need internet marketing? People are searching for just about everything online these days—including […]

Periodontics SEO

Optimize Your Website and Boost Your Business Nearly half of all U.S. adults under the age of 65 have some form of periodontal disease. That’s nearly 65 million people in need of periodontal treatment — is your current website effectively reaching your local audience? When it’s done well, search engine optimization for periodontics will boost […]

14 Ways to Reduce Long Patient Wait Times

The pandemic fast-tracked the growing notion of healthcare consumerism, spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. It is well-established that longer patient wait times negatively impact patient satisfaction, specifically regarding patient confidence (in the provider) and […]

FAQs

Frequently Asked Questions – FAQ Healthcare Success was co-founded by America’s most experienced and respected healthcare marketing expert, Stewart Gandolf. Today, our Healthcare Marketing All Stars team has grown to over 30 of the most talented and experienced people in the business. Q. Where should I start?A. While we offer many services, the best “first step” for most healthcare […]

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