It's been all of a couple months since we previously wrote about the many Ways iPads Are Changing Hospital Marketing and PR. Apple doesn't send us their official sales numbers, but reliable estimates have it that millions of iPad 2 tablets have been shipped during these last 90 days.
As we write this, by calendar year end, total sales are likely to hit 40 million units...plus or minus a few hundred thousand. (And, believe it or not, Apple isn't the only tablet manufacturer.)
Last month, Apple CEO Tim Cook proudly pointed to iPad's popularity in the US healthcare industry and in hospitals, "where medical professionals are using them to access patient records, to review medical images and to administer bedside care.
"Over 80 percent of the top hospitals in the US are now testing or piloting the iPad," according to Mr. Cook. He didn't say exactly how Apple arrived at that figure, but it's clear that tablet computers are immensely popular with healthcare providers, iPad or otherwise.
And because they are fast becoming ubiquitous in medicine and marketing, we think this will be our last roundup of ways the iPad is being used in physician and hospital marketing and healthcare delivery. Notwithstanding that the iPad is exceptionally useful and fun, further articles risk being as novel as "white bread applications for sandwich making."
That said, we continue to find highly inventive ways this device is changing how we work and how we communicate. Checkout this collection of ideas as fuel for your own applications:
The many uses of tablet computers-to reach, teach and serve patients-group together in these categories: EDUCATING, INFORMING, MONEYMAKING, SHARING HISTORY and HEALING, according to MedCityNews.com. Among the uses are:
If you know of an iPad or computer tablet application in medical marketing, hospital operations, point of care or pharma/device sales that we haven't included in this or previous articles, please let us know.
You may recall the unfortunate words of Charles Duell, Commissioner, US Patent Office, who may (or may not) have said in 1899: "Everything that can be invented has been invented." We'll continue to look for original and break-though uses, so we can't promise that this is our last article on the topic.
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