[SERIES WRAP] How to Profitably and Ethically Attract The Patients You Want

HSS Swoosh For the past few weeks we’ve had a lot of fun presenting our seven-part educational video series of successful marketing strategies for healthcare practices and hospitals. Lonnie Hirsch and I (Stewart Gandolf) decided to make these fast-paced and informative presentations available to our readers at no cost, but for a limited time only.

One of the unique things about these one-to-one presentations—and something we’ve not done previously—is to share some of the marketing ideas and techniques that are normally reserved for our private client meetings and educational seminars.

What’s more, all of the best practice healthcare marketing strategies and tactics have been field-tested and proven successful with thousands of hospitals and private practices over the past two decades. Here’s a brief recap of what’s included:

1. How to Use Scientific Marketing to Attract Patients

The first installment is about how to maximize your Return-on-Investment, and minimize risk, with a scientific approach to marketing and advertising. Included is the step-by-step process we use to develop and implement a successful marketing plan for doctors and hospitals nationwide.

2. The Secrets to Converting 90% or more of Phone Inquiries to Patients

It’s alarming, but your phone staff may be hanging up on opportunity. Typically, about 33 percent of callers hang up with setting an appointment. We cover four critical but simple changes to ensure your staff is booking more new patients.

3. Branding your Organization for a Competitive Edge

The key goal for any branding opportunity is to create a message that leverages your unique position in the market place and gives you a compelling competitive advantage. Your brand is all about being top of mind with your target audience.

4. Winning more Doctor Referrals and Securing Professional Relationships

In this video we present the key elements of building and securing professional relationships. It’s the heart of a systematic plan to attract and maintain a flow of doctor referrals.

5. How to Create Profitable Advertising

Here’s how to avoid many of the common mistakes that hospitals and practices make when they advertise. But more importantly we reveal the critical “must do’s” to ensure that your advertising brings in real, documented results.

6. The Secrets to Attracting Patients via the Internet

Using the Internet effectively to attract new patients goes beyond creating a corporate website. In this sixth video we cover many of today’s most critical Internet opportunities available such as pay-per-click, remarketing, social media and doctor review sites.

7. Action Steps: Ensuring Your Success

The final video in the series is a wrap up that provides an action plan for implementing the strategies provided in the earlier videos. It’s a practical way for doctors and marketing professionals to implement a best practice approach immediately.

This free video series is coming to a close right now. It’s a continuing marketing education package—with our compliments—that you shouldn’t miss.

Stewart Gandolf, MBA

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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