Just Released: Video Series Unveils Hospital and Doctor Marketing Strategies

By Stewart Gandolf
Chief Executive Officer

HSS video seriesWe don’t want anyone to miss this insightful “best practices” marketing resource. And, for a short time, it’s free for the asking.

Presented by HSS founding partners Lonnie Hirsch and Stewart Gandolf, this new seven video series for doctors and hospital executives is titled, How to Profitably and Ethically Attract The Patients You Want.

Frequent authors and noted speakers, Lonnie Hirsch and Stewart Gandolf, and the Healthcare Success team has, over the past two decades, helped well over 5,000 hospitals, private practices and healthcare organizations with their marketing, advertising and public relations efforts.

The new educational video series presents many of the same healthcare marketing strategies that are normally reserved for private client meetings and consultations with hospital and doctor clients.

Each of the seven videos tackles a timely and specific area of concern of physicians and hospital marketing executives. All of the strategies and tactics have been tested and proven successful with thousands of hospitals and private practices over the past two decades.

Subjects include developing a healthcare marketing plan, branding for a competitive edge, building and protecting physician referral networks, strategies to successfully convert first-time callers to appointed patients, using the Internet to attract new patients, and making healthcare advertising profitable.

The final video in this series pulls it all together, providing an action plan for implementing the strategies presented in each of the earlier videos. This is the first time that these marketing concepts have been presented outside of our educational seminars. And they are being made available to hospital marketing executives and medical providers at no cost for a short period of time.

Watch the first video presentation now.

The free video series is available on request and can be accessed by registering online here. You can also request the videos by calling 1-800-656-0907.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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