We don’t want anyone to miss this insightful “best practices” marketing resource. And, for a short time, it’s free for the asking.
Presented by HSS founding partners Lonnie Hirsch and Stewart Gandolf, this new seven video series for doctors and hospital executives is titled, How to Profitably and Ethically Attract The Patients You Want.
Frequent authors and noted speakers, Lonnie Hirsch and Stewart Gandolf, and the Healthcare Success team has, over the past two decades, helped well over 5,000 hospitals, private practices and healthcare organizations with their marketing, advertising and public relations efforts.
The new educational video series presents many of the same healthcare marketing strategies that are normally reserved for private client meetings and consultations with hospital and doctor clients.
Each of the seven videos tackles a timely and specific area of concern of physicians and hospital marketing executives. All of the strategies and tactics have been tested and proven successful with thousands of hospitals and private practices over the past two decades.
Subjects include developing a healthcare marketing plan, branding for a competitive edge, building and protecting physician referral networks, strategies to successfully convert first-time callers to appointed patients, using the Internet to attract new patients, and making healthcare advertising profitable.
The final video in this series pulls it all together, providing an action plan for implementing the strategies presented in each of the earlier videos. This is the first time that these marketing concepts have been presented outside of our educational seminars. And they are being made available to hospital marketing executives and medical providers at no cost for a short period of time.
Watch the first video presentation now.
The free video series is available on request and can be accessed by registering online here. You can also request the videos by calling 1-800-656-0907.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.