Done properly, ethical marketing can grow your profits, attract patients who appreciate and can afford quality care, deliver the high-paying fulfilling cases you want and even enable you to have a life again.
However, the stakes are far higher than simply hiring someone to write an ad or create a brochure for you.
After all, this is your reputation we are talking about. You certainly wouldn't want to jeopardize it with inappropriate marketing that makes you appear unethical, needy or greedy.
Furthermore, you will also be putting your time and hard-earned money on the line as well. Given the level of competition out there these days, run-of-the-mill marketing is guaranteed to waste both.
Many doctors understandably find the whole process of finding qualified marketing help to be a nightmare. Everyone they talk to seems nice enough, but no one inspires their confidence or even understands them.
Their concern is warranted: only a tiny percentage of marketers have ever actually marketed more than a handful of private practices. Of those, even fewer have learned what really works in the marketplace. (That's why there is so much contradictory advice out there.)
Sadly, inexperienced doctors and their marketers do a lot of guessing, and that typically leads to disastrous results ‚ with the doctor footing the bill. You just can't market a doctor like you can a box of detergent ‚ or a local used car lot.
Happily, however, your marketing doesn't have to be fraught with such uncertainty and risk. (More about that in a moment.)
It turns out that healthcare practice marketing is a highly unique specialty which requires intimate knowledge of the many relevant issues beyond marketing, including ethics, the medical culture, professional referral patterns, operations, and most importantly, what really motivates prospective patients to act.
As in clinical care, once-in-a-lifetime anecdotes about marketing success are useless. You must learn from the outcomes of thousands of private practice marketing campaigns.
If we were to work together, you'd benefit from our years of real-world experience when you implement the following evidence-based methodology:
Everything we do at Healthcare Success is based upon this simple, powerful and amazingly rare model.
It's how we deliver stellar results where so many others fail.
Stewart Gandolf is Vice President of the largest private practice marketing firm in the country. In their roles there they spoke to tens of thousands of doctors and other healthcare practice owners, and privately consulted for over three thousand practices.
They recently formed Healthcare Success to provide higher level, more personalized consulting to private practitioners who are serious about growing their practice profits.
If you've made it this far, quite possibly.
However, the truth is we aren't for everybody. For one thing, while our fees are reasonable, people never hire us because we are the cheapest.
Instead, the kinds of practitioners who work with us typically:
Finally, our clients expect and demand the best. And that is why they hire us.
We invite you to explore our web site and call us with questions.
Our number is 888-679-0050.
Marketing a healthcare organization can be challenging - even painful if you don't approach it with the right knowledge, tools, and guidance. By reading about mistakes and lessons others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover how to avoid these "Seven Deadly Sins". Plus, join over 30,000 of your fellow healthcare providers with a free subscription to our Insight Newsletter.
