Staying Visible, Viable and Independent in a Highly Competitive Market

[Marketing Minute Video Series] Account Manager and Marketing Strategist Bernadette Wilson, MBA, and Healthcare Success CEO Stewart Gandolf talk about competition. Another Marketing Minute from Healthcare Success with tips, techniques and ideas for successful medical practice or hospital marketing and advertising.

The revolution in today’s healthcare has shifted to consumerism, with many medical practices rolling-up into hospitals and health systems. Independent specialty practices are searching for new ways to attract patients and professional referrals.

An independent analysis of the referral patterns in a market area can identify new prospects and business opportunities. In this Marketing Minute, Bernadette and Stewart talk about strategies and tactics to respond to transitional marketplace shifts, including consumer-direct marketing.

Where are competitive changes taking you?

Talk to Bernadette, or one of our other Healthcare Success marketing professionals, about an independent look at the competitive environment in your service area. Call 800-656-0907.