Dermatologists have more than one reason to engage in dermatology marketing and advertising. Many are already quite busy and are looking to change their mix of cases rather than simply to increase new-patient numbers. Some desire to attract more cash-pay aesthetic patients or to cultivate a niche practice, such as for Mohs surgery or acne management.
With deep strategic and creative experience and expertise in medical marketing, we’ve helped hundreds of dermatology practices achieve a variety of specific marketing and advertising goals and stand out from the ample competition.
In our experience, many dermatology practices aren’t aware that they have the power to influence their patient mix, such as increasing the percentage of aesthetic cases they see. Dermatology marketing and advertising, when done strategically and scientifically, can very effectively draw new patients to your practice… and even keep them around for additional services.
Following a proven scientific approach and leveraging the experience of working with thousands of practices, we carefully diagnose your derm practice’s needs and objective, then develop a strategic marketing plan that’s tailored to you. Then we craft and implement a compelling, effective dermatology advertising and marketing campaign that achieves your unique goals.
Dermatology is, in many marketplaces, a very competitive business. The nature of this competition is as important as the various attributes of your practice. At the same time, Dermatology patients have diverse needs… and personal sensibilities and sensitivities. Our job is to help you reach the right patients the right way. This starts with cutting through the clutter, standing out from your competitors and giving them compelling reasons to choose your dermatology practice.
Our marketing strategists will consider all aspects of your practice, including location(s), size, character, approach, and many other individual factors and differentiators in order to develop a custom marketing plan that works. An effective dermatology marketing and advertising plan could include:
As a dermatologist, you’re marketing to diverse audiences. In addition to the diversity of needs within your audience or prospective patients, you also have an audience of professional referrers — physicians and others — who affect your practice’s patient numbers and case mix. At Healthcare Success, we know that you need to demonstrate value to patients as well as doctors. We’ll help you market to these disparate audiences effectively, professionally and truthfully, including helping develop a physician liaison program and dynamic PPC dermatology campaigns. Through our training programs, we can also help your physician liaisons perform optimally.
So, whether you want to focus your efforts on attracting traditional, medically-based dermatologic cases, want to build a 100 percent aesthetic practice, or want to build something in between, we can help you.
Along the way, we’ll help you get off the insurance-based treadmill, and at the same time help you avoid wasting your hard-earned money on ill-advised and poorly executed marketing efforts.
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